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    Swiss N Qantas

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    Swissair and Qantas were both national flag carriers of small countries with short average flight hauls. While both aimed to be the best, they had contrasting experiences with deregulation and changing strategies. Swissair adopted a strategy of acquiring stakes in other airlines across Europe but was damaged by the strong Swiss franc currency. In contrast, Qantas was able to take advantage of opportunities from the bankruptcy of Ansett and fall of the Australian dollar to strengthen its position. Swissair's over-reliance on acquisitions and failure to cut loss-making routes led to its downfall, while Qantas weathered challenges like terrorist attacks better with government support.

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    Swiss N Qantas

    Uploaded by

    ashi7
    27 views10 pages
    Swissair and Qantas were both national flag carriers of small countries with short average flight hauls. While both aimed to be the best, they had contrasting experiences with deregulation and changing strategies. Swissair adopted a strategy of acquiring stakes in other airlines across Europe but was damaged by the strong Swiss franc currency. In contrast, Qantas was able to take advantage of opportunities from the bankruptcy of Ansett and fall of the Australian dollar to strengthen its position. Swissair's over-reliance on acquisitions and failure to cut loss-making routes led to its downfall, while Qantas weathered challenges like terrorist attacks better with government support.

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    Swiss n Qantas

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    Swissair and Qantas were both national flag carriers of small countries with short average flight hauls. While both aimed to be the best, they had contrasting experiences with deregulation and changing strategies. Swissair adopted a strategy of acquiring stakes in other airlines across Europe but was damaged by the strong Swiss franc currency. In contrast, Qantas was able to take advantage of opportunities from the bankruptcy of Ansett and fall of the Australian dollar to strengthen its position. Swissair's over-reliance on acquisitions and failure to cut loss-making routes led to its downfall, while Qantas weathered challenges like terrorist attacks better with government support.

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    27 views10 pages

    Swiss N Qantas

    Uploaded by

    ashi7
    Swissair and Qantas were both national flag carriers of small countries with short average flight hauls. While both aimed to be the best, they had contrasting experiences with deregulation and changing strategies. Swissair adopted a strategy of acquiring stakes in other airlines across Europe but was damaged by the strong Swiss franc currency. In contrast, Qantas was able to take advantage of opportunities from the bankruptcy of Ansett and fall of the Australian dollar to strengthen its position. Swissair's over-reliance on acquisitions and failure to cut loss-making routes led to its downfall, while Qantas weathered challenges like terrorist attacks better with government support.

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    of 10

    Bad strategy And Bad fortune

    Q.1 Transition from regulation to deregulation

    • Both Swiss & Qantas are the National Flag


    Carrier’s

    • Both the countries are small in area wise

    • Short average flight haul

    •Both tried to be the best but had a contrasting


    experience
    Q.1 Transition from regulation to deregulation

    • Flag airlines dominated in the 80’s

    •Introduction of 3phase ten year reform in this


    industry leading to a new breed of airlines

    •Giving consumers choice with low fares

    • New low cost airlines came into existence with


    increase in competiton
    Q.2 Three strategy adopted

    1.Two fold strategy


    2.Consolidate group of small European Airlines
    • 49.5% stakes in Belgium’s national airline Sabena
    and France’s Air Liib.
    • 49.9% stakes in German's charter operator LTU
    • 49.7% stakes in Italy’s Volare

    3.To join an existing or form a new, network to


    rival the star alliance or one world
    Q.3 Qantas deal with shock much better than
    swissair

    Ansett went into bankruptcy


    The gap in domestic market provided an
    opportunity to Qantas
    Swiss franc is hard currency whereas
    Australian dollar is soft currency
    The fall in share price of Swissair had badly
    damaged its capacity.
    Q.4 What should be the strategy adopted by
    Swiss air

    • Acquire holding on other airlines was a wrong


    idea
    • Should have stopped loss making routes
    Q.5.

    Q.5.1
    No-frill airlines domestically
    Acquiring stakes in other airlines

    Q.5.2
    Yes, it should adopt a strategy of significant
    growth.
    Back up of Australian government
    Swissair

    No membership with EU

    Rising oil prices and appreciating currency

    September 11,2001
    Qantas

    Government de regularization
    Fall of Ansett
    Terrorist attack
    THANK YOU

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