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  • The Taste You Die For .

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    Mandeep Singh
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    The document outlines a marketing plan for a fast food restaurant. It proposes using a cost leadership strategy to produce quality products at lower costs than competitors. The differentiation strategy would create unique products focusing on customer tastes. The product range would include burgers, beverages like coffee and juices, and snacks like fries and pizza. The target market segments are people who don't have time to cook, young people, and the middle class. Pricing would be comparable to competitors and use a penetration strategy initially to gain market share. Promotional strategies employ a pull approach with membership, discounts, and delivery to attract customers. Advertising would initially use print media and local radio/flyers and potentially expand to national media and the internet

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    The document outlines a marketing plan for a fast food restaurant. It proposes using a cost leadership strategy to produce quality products at lower costs than competitors. The differentiation strategy would create unique products focusing on customer tastes. The product range would include burgers, beverages like coffee and juices, and snacks like fries and pizza. The target market segments are people who don't have time to cook, young people, and the middle class. Pricing would be comparable to competitors and use a penetration strategy initially to gain market share. Promotional strategies employ a pull approach with membership, discounts, and delivery to attract customers. Advertising would initially use print media and local radio/flyers and potentially expand to national media and the internet

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    9 views11 pages

    The Taste You Die For .

    Uploaded by

    Mandeep Singh
    The document outlines a marketing plan for a fast food restaurant. It proposes using a cost leadership strategy to produce quality products at lower costs than competitors. The differentiation strategy would create unique products focusing on customer tastes. The product range would include burgers, beverages like coffee and juices, and snacks like fries and pizza. The target market segments are people who don't have time to cook, young people, and the middle class. Pricing would be comparable to competitors and use a penetration strategy initially to gain market share. Promotional strategies employ a pull approach with membership, discounts, and delivery to attract customers. Advertising would initially use print media and local radio/flyers and potentially expand to national media and the internet

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    The taste you die

    for………..
    MARKETING PLAN ?
    OUR MARKET STRATEGY

    COST LEADERSHIP STRATEGY is based on the


    concept that we can produce and market a good quality product or service at a
    lower cost than your competitors.

    DIFFERENTIATION STRATEGY is one of creating a


    product or service that is perceived as being unique "throughout the industry".
    We make something different according to focusing on customer taste and
    preference
    PRODUCT RANGE

    Burgers - Veg
    Non-veg

    Beverages-Coffee
    Cold drinks
    juices

    Snacks-french fries
    pizzas
    • Those have no time to make
    food
    • Youngesters
    • Middle class
    MARKET SEGMENTATION
    PRICING STRATEGY
     According to our target market i.e. is of Middle class
    people mainly. So we also set our prices according to
    them and comparatively less than our competitors.

     COMPARABLE PRICING STRATEGY-In this we set


    our prices after comparing others players in market .

     Penetration Strategy- In this our all focus is on to gain


    market share first rather to make profit.
    PROMOTIONAL STRATEGIES
     We mainly focus on Pull strategy in which we
    attract people by giving them extra services at
    lower rates like to provide them:-
     Hygienic environment
     Membership
     Free deliveries
     Drive -thru window
     Weekend Discounts
    ADVERTISING
     At initial stage we advertise our vile through print
    media:- Newspapers
    Magazines
    Pham lets

    In future if we got good response we can try to make it


    nationalized through media, internet.

     Also on local radio, disturbing Pham lets in colleges


    universities and institutes.
    ANY QUESTIONS ?

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