Professional Documents
Culture Documents
The Case Study P G
The Case Study P G
Management
History
• 1837, founded in Cincinnati, Ohio by
William Proctor & James Gambles.
• Started with soap & candles.
• 1879, the 1st big hit (Ivory soap).
• 1915, build a manufacturing facility in
Canada.
• 1946, Tide soap introduced.
• 1948, overseas division established to
support sales in Mexico, Europe &
Japan.
• 1950s & 1960s expanded the R & D
Continued………
• 1980, annual sales $ 10 billion.
• 1993, annual sales $ 30 billion.
• 1995-2005 several acquisitions were
made.
• 2004, P & G appeared on 7 fortune
magazine company list.
•
Our Vision
3.Media fragmentation.
5.Political disruption.
O
•
T
•
SO Strategies
WO Strategies
ST Strategies
WT Strategies
Space Matrix
FS (Financial Strengths)
FS + ES =
CA(Competitive
IS + CA =
Advantage)
IS (Industry
Strengths)
ES (Environmental
Stability)
The direction is
BCG Matrix
High Star Question Mark
Mar ke
t
Cash Cow Dog
Growt
h
Str on Wea
Low g Relative Mar ket k
Share
Internal-External
IE Matrix
IFE
EF
Grand Strategy
Matrix
GSM
Strong
Competitive
position
Rapid Market Growth