Chapter 2

Human Resource
Management: Environment
and Strategies

Chapter-2

Human Resource Management:

Environment and Strategies

Essentials of Human Resource

Himalaya Publishing House Management and Industrial Relations
P. Subba Rao
 Chapter 2
Human Resource
Management: Environment
and Strategies

Environmental Influence
 Social and Cultural
 Technological
 Economic
 Political, Legal and Government
 International
 Natural

Essentials of Human Resource

Himalaya Publishing House Management and Industrial Relations
P. Subba Rao
 Chapter 2
Human Resource
Management: Environment
and Strategies

Strategic Management
 Meaning
 Corporate Level Strategies:
 Stability Strategies:
 Status-Quo
 Sustainable Growth

Essentials of Human Resource

Himalaya Publishing House Management and Industrial Relations
P. Subba Rao
 Chapter 2
Human Resource
Management: Environment
and Strategies

SBU Level –Generic Strategies

 Generic Strategies:
 Low Cost-Leadership Strategy
 Differentiation Strategy
 Focus/Niche Strategies

Essentials of Human Resource

Himalaya Publishing House Management and Industrial Relations
P. Subba Rao
 Chapter 2
Human Resource
Management: Environment
and Strategies

Functional strategies
 Operations
 Marketing
 Human Resources
 Finance
 Information
 Superior Product
 Superior Customer Service
 Superior Speed
 Superior Guarantee
Essentials of Human Resource
Himalaya Publishing House Management and Industrial Relations
P. Subba Rao
 Chapter 2
Human Resource
Management: Environment

Strategies and HRM

and Strategies

 HRM under Corporate Strategies

 HRM under Retrenchment Strategies
 HRM under SBU Level Strategies
 HRM under Functional Level Strategies
 HRM under Industry Strategies
 HRM Under Offensive and Defensive
Strategies

Essentials of Human Resource

Himalaya Publishing House Management and Industrial Relations
P. Subba Rao