INTRODUCTION

Organic baby soaps are made from natural

plant based chemical free ingredients.
These ingredients have been sourced from
plants that have been farmed without using
pesticides, herbicides, or synthetic fertilizers.
Certified organic baby soaps authenticate that
such soaps are made from certified organic
oils and are free from residues of pesticides,
herbicides, or synthetic fertilizers.
 MEANING

The term organic mean that we are

getting a chemical free baby soap and
our baby will be free from allergies,
irritants caused by normal baby soaps.
BENEFIT OF OPTING
FOR ORGANIC BABY
SOAP
Friendly way to keep your baby clean
without irritating his or her skin with
artificial ingredients.
INGREDIENTS IN ORGANIC
BABY SOAP
We use primary oils such as OLIVE OIL and
PALM OIL . We plan to add COCOA and
MANGO BUTTER to it in future. Sodium
Hydroxide is used in lesser quantity as with
out it no soap can come into existence.
 We also use calendula which is a mild
antibacterial antiseptic.
 As far as fragrance of the soap is concerned
we tend to use LAVENDER & LIME.
 SOME COMMON
INGREDIENTS IN
ORGANIC BABY SOAP
Mango Butter -- Mango Butter has very rich
moisturizing attributes.
Calendula - Calendula has an appeasement
effect on children and soothes red dry skin.
Honey:- Honey provide lather to the soap and it
is also good for baby’s sensitive skin.
 EXCITING FACT

The best part of our soap is that it

is edible.
Which means it is the most safest
soap for babies in India.
HAPPY BABY “DOODLE” BABY
PROMOTIONAL ACTIVITIES
 “CARE BRIGADE”
 CARNIVALS
 DATA EXTRACTION
 TELE CALLING
 WORKSHOPS FOR TO BE
MOMS
 COMPETITION
8 DAYS PRIOR TO LAUNCH

 ROAD SHOWS was

organized in collaboration
with 94.3 MY FM.
 JUHI CHAWLA was
invited as the CHIEF
GUEST and BRAND
AMBASSADOR.
7 DAYS PRIOR TO LAUNCH
 Data was collected from various
hospitals about to be mom’s
 Representatives were sent to:-
 FORTIS HOSPTAL (MOHALI)
 PGI SECTOR 12 (CHANDIGARH)
 SECTOR 32 (CHANDIGARH)
6 DAYS PRIOR TO LAUNCH
 Calls were made on the
basis of data collected from
various hospitals for the
workshop to be held on 3
days prior to launch.
5 DAYS PRIOR TO
LAUNCH
JUHI
CHAWLA
promote the
product.
4 DAYS PRIOR TO LAUNCH
 Sector 17 Plaza Carnival
was sponsored by the
company.
 Our CEO was the Chief
Guest.
3 DAYS PRIOR TO LAUNCH
 Workshops for to be mom
were organized at
HOTEL AROMA Sector22.
 DR. TANYA SHARMA (Child
Specialist) was invited to share
her views.
2 DAYS PRIOR TO LAUNCH

 Meeting with the

distributors was organized
at HOTEL SHIVALIK
VIEW.
1 day prior to launch
 A Healthy Baby show was
organized at ROCK
GARDEN and SUKHNA
LAKE in CHANDIGARH.
 BABY PRINCESS
 BABY PRINCE
DAY OF
LAUNCH
COMPANY EMPLOYEES
COMPANY EMPLOYEES

SALES MANAGER
DISTRIBUTOR
SALES
REPRESENTATIVE
SALES REPRESENTATIVE

EXPERIENCED
FRESHERS
TARGETS
FOR THE
EMPLOYEES
 TARGETS FOR TEAM - A

S. NAME DESIGNATI LOCATIO MONTHL QUATERL HALF

NO. ON N Y Y YEARL
Y
1. HARINDE CHD 1500 4500 9000
R Sales Rep
2. AMAN Sales Rep CHD 1500 4500 9000
3. VIKAS Sales Rep CHD 1500 4500 9000
4. NEERAJ Sales Rep CHD 1500 4500 9000
5. PUNEET CHD 6000 18000 36000
Sales
Manager
 TARGETS FOR TEAM - B

S. NAME DESIGNATI LOCATIO MONTHL QUATERL HALF

NO. ON N Y Y YEARL
Y
1. CHD 1200 3600 7200
Navjeet Sales Rep
2. CHD 1200 3600 7200
Gursharan Sales Rep
3. CHD 1200 3600 7200
Gagan Sales Rep
4. CHD 1200 3600 7200
Harpreet Sales Rep
5. CHD 4500 13500 27000
Jasbir Sales
Singh Manager
CITY MAP
 TARGETS FOR
DISTRIBUTORS
S. NAME LOCATIO MONTHL SALE’S
N N Y REP.
O. TARGET NAME
NavBharat Sec-16
1 Medical Store 150 Harinder
2Bhaarat Chemist Sec-16 120Vikas
3General Store Sec-16 175Gursharan
4Krishna Medicos Sec-16 80Harinder
5GMCH Sec-16 110Gursharan
6Puneet Enterprises Sec-16 135Aman
7Empire Store Sec-17 450Gagan
8Rohan Medical StoreSec-17 75Harinder
9Mridul Agencies Sec-17 90Navjeet
10Kapoor Medicos Sec-15 35Harinder
TARGETS FOR DISTRIBUTORS (to be cont’d)
S. NAME LOCATIO MONTHLY SALE;S REP.
NO. N TARGET NAME
11Amar Medicos Sec-15 75Harinder
12General Store Sec-18 220Navjeet
13Aggarwal Agencies Sec-18 300Harinder
14Bhardwaj Medicos Sec-18 250Neeraj
National Medical
15 Agencies Sec-9 150Neeraj
16Soni Medicos Sec-9 100Aman
17Ebony Sec-9 160Gursharan
18Nabha Medicos Sec-9 210Gursharan
19Ravi Medicos Sec-9 225Harinder
20Royal Medicos Sec-8 225Vikas
21Victor Chemist Store Sec-8 175Neeraj
22Amartex Sec-8 475Neeraj
23Mum's Mall Sec-8 600Gagan
 To be continued…..
S. NAME LOCATIO MONTHL SALE’S REP.
NO. N Y NAME
TARGET
24Garg Medicos Sec-33 225Harpreet
25Ashu Chemist Sec-33 275Aman
26Sharma Pharmaceutical Sec-33 375Aman
27Citi Medicos Sec-33 450Neeraj
28Arora Medicos Sec-33 375Vikas
29Dinesh General Store Sec-36 225Harpreet
30Yogesh Drug Store Sec-36 340Harinder
31Lavanya Medical Store Sec-36 375Harpreet
32Khanna Provision Store Sec-36 375Harpreet
33Easy Day Sec-36 375Vikas
34Lovely Veriety Store Sec-26 175Gursharan
35Sharma Medicos Sec-26 325Navjeet
 To be continued….
S. NAME LOCATIO MONTHL SALE’S
NO. N Y REP. NAME
TARGET
36Gupta Agencies Sec-26 225Vikas
37Garg General Store Sec-26 175Aman
38Imperial House Sec-26 375Navjeet
39Ravi Variety Store Sec-38 275Aman
40Shipra Medicos Sec-38 225Harinder
41Gulshan Medical Store Sec-38 225Navjeet
42Bawa Drug Store Sec-39 175Vikas
43Rana Medicos Sec-39 175Aman
44Sunny Pharmaceutical Sec-39 175Navjeet
POST LAUNCH MARKET
STRATEGY
OFFERS FOR CUSTOMER ON DAY 0

 For kids from 0-6 months we are giving

soft floating toys .
 For kids from 6month-3year we are giving
them Calcium Teether.
 For kids from3-6years we have something
exciting called………..DOODLE
PUZZLE
 STRATEGIES AFTER LAUNCH
DAY 1:-
We will distribute LUCKY DRAW COUPONS to
the customers.
The result of the LUCKY DRAW will be declared
after 8 WEEKS from DATE OF LAUNCH.
DAY 7:-
We will conduct RETAILER FEED BACK.
DAY 20:-
We will organize CUSTOMER SURVEY at
different locations in the city.
CASE STUDY OF DOY
RISE
 Brand of VVF Ltd. Launched in 1998.
Also the manufacture of KIDS ( J&J ).
 Different from other baby soap due to its
different form and shapes.
 Instant hit amongst kids
DOWNFALL
 Entered into the adult product market with
CREAM BASED PREMIUM SOAP. The
name of soap was “DOY CARE CREME”.
 Product bombed in the market.
 They also lost the grip over the baby care
market due to laid back approach towards
advertising.
 J&J took over the market.
CASE STUDY OF JOHNSON
& JOHNSON
 POSITIVES
 Entered the baby soap market with it's product KIDS.

 VVF Ltd. who stepped into the personal care market with
“DOY” was manufacturing KIDS for J&J.

 KIDS bombed in the market. J&J targeted the segment of

kids aged 0-3 years.

 Came into the market again with J&J baby soap.

Captured the baby soap market as “DOY’S” hold on the
market started slipping
 DRAWBACK

 It's target segment is stagnant (i.e. 0-3

years) and this is where we have an edge
over it. Our different shape and form also
differentiates us from J&J as we will be
more popular with the kids.
 We have an edge over J&J because our
soap is organic and J&J’s soap is chemical
based.