Cannibalization

Subject: Strategic Management

Guided by: Prof. Shannon C. Roque
Group Members
Roll No. Name Specialization
Simrat Singh Arora Finance
21 Khushboo Damani Finance
67 Rutuja Navghare Marketing
74 Deepak Punjabi Operations
96 Srishti Sharma Finance
99 Tulsi Sindhwad Marketing
104 Premjeet Singh Sra Operations
111 Manan Trivedi Marketing
Introduction
Categories
•Product Cannibalization

•Service Cannibalization
Product Cannibalization
FMCG
Automobile – Four Wheelers
Automobile – Two Wheelers
Information Technology
Non – Alcoholic Beverages
Mobile Phones
Cosmetics
Service Cannibalization
Retail
Restaurants
Few Type of Restaurants are described below –
• Quick Service Restaurant (QSR):
▫ Fast Food.
▫ Minimal Table Service.
• Thali Restaurant:
▫ Regional Cuisine
▫ Different dishes served in small quantities.
• Coffee Houses:
▫ Serves Hot Beverages.
▫ Also serves light snacks.
QSR Cannibalization
• Mira Road – 1 store.
• Dahisar – 1 store.
• Borivali – 1 store.
• Kandivali – 1 store.
• Malad – 1 store.
• Goregaon – 3 stores.
• Andheri – 3 stores.
• Vile Parle – 1 store.
• Bandra – 1 store.
Coffee House Cannibalization
• Mira Road – 1 store.
• Borivali – 3 stores.
• Kandivali – 1 store.
• Malad – 5 stores.
• Goregaon – 2 stores.
• Jogeshwari – 1 store.
• Andheri – 3 stores.
• Bandra – 7 stores.
Banks
• Financial intermediary.
• Accepts deposits and channels those deposits
into lending activities.

• Capital Deficit  Capital Surplus

Customers Customers
• Highly regulated.
• Government Intervention.
Bank Cannibalization
• Largest state-owned bank.
• Largest in terms of revenues,
profits, assets, market
capitalization, etc.
• Range of banking products.
• Over 16000 branches in India.
• 131 offices spread over 32
countries.
Mutual Funds
Insurance
Thank You