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  • Pengaruh Atribut Produk Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha Di Kota Semarang Oleh: D2D002240 - SITI RAKHMAWATI

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    1) The document discusses the influence of product attributes and price on consumer purchasing decisions for Yamaha motorcycles in Semarang, Indonesia. 2) It notes that motorcycle companies must consider customer attitudes and lifestyle needs in addition to transportation, and that Yamaha should focus on intrinsic product quality attributes as well as extrinsic after sales service attributes to compete effectively. 3) The research found that respondents viewed Yamaha's product attributes positively and prices as reasonable, suggesting consumers will purchase Yamaha motorcycles if quality is maintained and prices remain stable alongside promotions and gifts.

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    D2D002240_SITI_RAKHMAWATI

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    1) The document discusses the influence of product attributes and price on consumer purchasing decisions for Yamaha motorcycles in Semarang, Indonesia. 2) It notes that motorcycle companies must consider customer attitudes and lifestyle needs in addition to transportation, and that Yamaha should focus on intrinsic product quality attributes as well as extrinsic after sales service attributes to compete effectively. 3) The research found that respondents viewed Yamaha's product attributes positively and prices as reasonable, suggesting consumers will purchase Yamaha motorcycles if quality is maintained and prices remain stable alongside promotions and gifts.

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    9 views1 page

    Pengaruh Atribut Produk Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha Di Kota Semarang Oleh: D2D002240 - SITI RAKHMAWATI

    Uploaded by

    lebba_ngunk2
    1) The document discusses the influence of product attributes and price on consumer purchasing decisions for Yamaha motorcycles in Semarang, Indonesia. 2) It notes that motorcycle companies must consider customer attitudes and lifestyle needs in addition to transportation, and that Yamaha should focus on intrinsic product quality attributes as well as extrinsic after sales service attributes to compete effectively. 3) The research found that respondents viewed Yamaha's product attributes positively and prices as reasonable, suggesting consumers will purchase Yamaha motorcycles if quality is maintained and prices remain stable alongside promotions and gifts.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    of 1

    PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP

    KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA di KOTA

    SEMARANG

    Oleh : D2D002240_SITI RAKHMAWATI

    Abstract

    The strict of business competition on motorcycle nowadays forces the


    product maker to focus their market area. Market person sould take a note of
    costumers attitude, since motorcycle todays is not only become transportation
    medium but also become life style. In anticipating the competition, PT Yamaha
    Motor Kencana Indonesia need to take a policy related with the fixed price
    regulation and quality increase on product attribute, both intrinsic attribute that
    connect to physic condition and extrinsic attribute that connect to after sales
    service. The research shows that respondent appraise good for Yamaha attribute
    product, beside the price is quite cheap. With this condition, there is a hope that
    the consumer will take the product without doubt. So that the quality of product
    attribute should be kept and risen. The the price should be fixed in collecting a lot
    of people with bonus and innovative gifts.

    Key Words : Product Attribute, Price, Purchasing Decision

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