PGDM-Ist Sem.

/ Unit Test

International Business Management Total Max : 21

(BM 1.06)

Section-A (Multiple Choice Question) Max. 4(1*4)

1. International Business evolves from

A. International Trade & International Marketing

B. Export
C. Globalization
D. Cross national Transactional

2. Domestic Company follows

A. Polycentric Approach
B. Regio-centric Approach
C. Ethnocentric Approach
D. Geocentric Approach

3. Business firms go globally to

A. Maximize Benefits & Minimize Risks

B. Maximize Both Benefits & Risks
C. Enter at the right point in the value chain
D. All of the above

4. FDI without Strategic Alliances is

A. Export
B. Licensing
C. Green Field Strategy
D. Red Ocean Strategy

Section-B (Attempt Any Four) Max. 12(4*3)

1. Briefly explain any five characteristics features of TNC.

2. What are various methods of managing political risks ?

3. Describe various stages of Internationalization.

 4. What are the problems related to International Business ?

5. Bring out the difference between MNC & TNC.

Section-C (Attempt Any One) Max. 5

1. Describe various entry strategies available to an organization intending to

enter global market.

2. Doing Business Internationally is much more complex than doing it

Domestically. Why ?