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Name Hari lal
Reg# 3283
Group Burro
 Greate name
 It should be memorable
 Check trademarks
 Avoid generic names
 Short name
 Êost important branding decision
 The concept of Branding
J Short term and

J long term

 Biggest issue in Business

J aroduct vs.
J Brand
 Asian companies use mega brands or line
extension strategy.

Ex1: Êitsubishi ( automobiles to consumer goods)

Ex 2: Êatsushita( Electronic equipment to
electronic products).
Ex 3: Êitsui ( products under the mitsui name)
 Comparison of JAaAN and USA

 Average sales $2.8 trillion but difference in their

net profits.

 Asian companies prefer same brand name.

 Hyundai (All the products under the Hyundai
name).
 contract and expansion.

 Brand name in the mind of consumers.

 East Asia has a branding problem

 Gerox: Unique name
 First in a new category
 Billion Dollars losses
 Gerox copy was softer, cleaner & easier to read.
 Still best brand because of name itself.
 Introduce new brand (haloid paper master)
 Nokia
 Honda
 Êc¶donals
 Nike
 Nestle
 Levis
 aepsi & Coke
 IBÊ
 BBC
 Simple and unique name
 Avoid Generic name
 Should focus on brand
 Asia has a branding problems
 aroduct performance is important