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IndiaInfoline founded in 1995 by Mr. Nirmal Jain (Chairman and Managing Director) as an
independent business research and information provider. We gradually evolved into a one-stop
financial services solutions provider. Our strong management team comprises competent and
dedicated professionals.

We are a pan-India financial services organization across 1,361 business locations and a presence
in 428 cities. Our global footprint extends across geographies with offices in New York,
Singapore and Dubai. We are listed on the Bombay Stock Exchange (BSE) and the National
Stock Exchange (NSE).

We offer a wide range of services and products comprising broking (retail and institutional
equities and commodities), wealth management, credit and finance, insurance, asset management
and investment banking.

We are registered with the BSE and the NSE for securities trading, MCX, NCDEX and DGCX
for commodities trading, CDSL and NSDL as depository participants. We are registered as a
Category I merchant banker and are a SEBI registered portfolio manager. We also received the
FII license in IIFL Inc. IIFL Securities Pte Ltd received approval from the Monetary Authority of
Singapore to carry out corporate advisory and dealing in securities operations. Two subsidiaries
± India Infoline Investment Services and Moneyline Credit Limited ± are registered with RBI as
non-deposit taking non-banking financial services companies. India infoline Housing Finance
Ltd, the housing finance arm, is registered with the National Housing Bank.
 






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The IndiaInfoline Group was originally incorporated on October 18, 1995 as Probity
Research and Services Private Limited at Mumbai under the Companies Act, 1956 with
Registration No. 11 93797. The IndiaInfoline Group commenced its operations as an
independent provider of information, analysis and research covering Indian businesses, financial
markets and economy, to institutional customers. We became a public limited company on April
28, 2000 and the name of the Company was changed to Probity Research and Services Limited.
The name of the Company was changed to India Infoline.com Limited on May 23, 2000 and later
to India Infoline Limited on March 23, 2001.

In 1999, The IndiaInfoline Group identified the potential of the Internet to cater to a mass
retail segment and transformed our business model from providing information services to
institutional customers to retail customers. Hence we launched our Internet portal,
www.indiainfoline.com in May 1999 and started providing news and market information,
independent research, interviews with business leaders and other specialized features.

In May 2000, the name of our Company was changed to India Infoline.com Limited to
reflect the transformation of our business. Over a period of time, we have emerged as one of the
leading business and financial information services provider in India.

In the year 2000, The India Infoline Group leveraged it¶s position as a provider of
financial information and analysis by diversifying into transactional services, primarily for online
trading in shares and securities and online as well as offline distribution of personal financial
products, like mutual funds and RBI Bonds. These activities were carried on by our wholly
owned subsidiaries.

The India Infoline Group¶s broking services was launched under the brand name of
5paisa.com through our subsidiary, India Infoline Securities Private Limited and
www.5paisa.com, the e-broking portal, was launched for online trading in July 2000. It
combined competitive brokerage rates and research, supported by Internet technology Besides

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 nvestment advice from an experienced team of research analysts, we also offer real time
stock quotes, market news and price charts with multiple tools for technical analysis.

Acquisition of Agri Marketing Services Limited ("Agri")

In March 2000, The IndiaInfoline Group acquired 100% of the equity shares of Agri
Marketing Services Limited, from their owners in exchange for the issuance of 508,482 of our
equity shares. Agri was a direct selling agent of personal financial products including mutual
funds, fixed deposits, corporate bonds and post-office instruments. At the time of our acquisition,
Agri operated 32 branches in South and West India serving more than 30,000 customers with a
staff of, approximately 180 employees. After the acquisition, we changed the company name to
India Infoline.com Distribution Company Limited.

The India Infoline group, comprising the holding company, India Infoline Ltd (NSE:
INDIAINFO, BSE: 532636) and it¶s subsidiaries, is one of the leading players in the Indian
financial services space. India Infoline offers the entire gamut of financial services covering
investment products ranging from Equities and derivatives, Commodities, Portfolio Management
Services, Mutual Funds, Life Insurance, Fixed deposits, Loans, Investment Banking, GoI bonds
and other small savings instruments. It owns and manages the website, www.indiinfoline.com,
which is one of India¶s leading online destinations for personal finance, stock markets, economy
and business.

 

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Incorporated as an equity research and consulting firm with a client base that included leading
FIIs, banks, consulting firms and corporates.



Restructured the business model to embrace the internet; launched archives.indiainfoline.com

mobilised capital from reputed private equity investors.



Commenced the distribution of personal financial products; launched online equity trading;
entered life insurance distribution as a corporate agent. Acknowledged by Forbes as µBest of the
Web¶ and µ...must read for investors¶.



Acquired commodities broking license; launched Portfolio Management Service.



Listed on the Indian stock markets.



Acquired membership of DGCX; launched investment banking services.



Launched a proprietary trading platform; inducted an institutional equities team; formed a

Singapore subsidiary; raised over USD 300 mn in the group; launched consumer finance
business under the µMoneyline¶ brand.



Launched wealth management services under the µIIFL Wealth¶ brand; set up India Infoline
Private Equity fund; received the Insurance broking license from IRDA; received the venture

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capital license; received inprinciple approval to sponsor a mutual fund; received µBest broker-
India¶ award from FinanceAsia; µMost Improved Brokerage- India¶ award from Asiamoney.



Received registration for a housing finance company from the National Housing Bank; received
µFastest growing Equity Broking House - Large firms¶ in India by Dun & Bradstreet.

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À  !"#:
IndiaInfoline has around 3 lakh customers. It has a tie-up with Bank of Baroda for
e-broking

À ?"$% " !"#:

IndiaInfoline has roped in Bharat Parajia, director of sales at CLSA in Singapore,
H Nemkumar, CLSA's country head for India, Aniruddha Dange, CLSA's head of
research in India, and Vasudev Jagannath, CLSA's head of sales in India. While Parajia
will join as head of institutional sales at India Infoline, Dange will be head of research
and Nemkumar head of investment banking.

&' " (')$"#"#") '"*$ (+,"&-' ,

"$% "  !# " $. The CLSA foursome will also pick up stakes in India
Infoline through the preferential allotment route. Their collective stake would add up to
around 15%. Parajia already holds a 2.88% stake in India Infoline. He will subscribe to
25 lakh equity warrants at Rs 440 each.Nemkumar will pick up another 25 lakh, while
Jagannath and Aniruddha Dange will subscribe to 20 lakh warrants each. The preferential
allotment includes the four men buying 90 lakh equity warrants at a price of Rs 440 each,

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 of which 10% will be paid up front as their sign-on bonus. The remaining will be payable
at the end of eighteen months when the warrants will be convertible into shares.That is,
all these guys will have to cough up about Rs 360 crore to convert their warrants into
shares. Currently, the company's institutional equities team has 35 people, including
research analysts and dealers.

À  "$%) ""&.

During the quarter, it managed a book size of Rs 25 crore and has suffered a loss of Rs
5.5 crore. It expects to break even in 2-3 quarters. NIM of 6-8% on personal loans and 3-
4% on home refinancing. It is looking at a Rs 200 crore private-equity funding for
its consumer finance subsidiary. It intends to leverage its extensive branch network to
expand its consumer finance division to tier-II and tier-III cities in the coming quarters.
IndiaInfoline is going slow as it has just started this business with a robust risk
management system. The company has roped in experts from Citi Financial and other
banks.

&!. 532636

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Category related - the market is skewed primarily to the metros with Mumbai, Ahmedabad, and
New Delhi accounting for major bulk of the trading.

Competition related - due to high brand proliferation, the market from a consumer standpoint has
become ³commoditized´ given product parity in terms of offerings.

Brand related - challenge being to maintain high decibel and impactful communication on a
sustained basis.


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1 Mr. Nirmal Jain Chairman and Managing director

2 Mr. A K Purwar Director

3 Mr. R Venkataraman Executive Director

4 Mr. Nilesh Vikamsey Independent Director

5 Mr. Kranti Sinha Independent Director

6 Mr. Sat Pal Khattar Non Executive Director

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×! $ ""#.

Market positioning statements of India Infoline are ³At India Infoline we give you single
window service´ and ³We also ensure your comfort´. So, India Infoline focus on the consumers
who prefer almost all investment activities at same place by providing number of various
financial services. At India Infoline a person can purchase or sell shares, debentures etc. and at
the same place also demat it. India Infoline also provides other investment option to the same
person at same place like Mutual Fund, Insurance, Fixed Deposit, and Bonds etc. and help the
person in designing his portfolio. By this way India Infoline provides comfort to its customers.

#×!.

India Infoline uses demographic segmentation strategy and segment people based on their
occupation. India Infoline uses selective specialization strategy for market targeting. Target
person for the India Infoline Stock Broking and India Infoline Investment Service are persons
who can work as sub-broker for the companies. Companies focus on Advisors of Insurance and
post office, Tax consultants and CAs for making sub-broker

×!"#&'""*$).

India Infoline uses one level marketing channel for investment product distribution. Sub-
brokers work as intermediary between consumer and company. Company has both forward and
backward flow of activity through channel. Company distributes stationery, brokerage, and
information forward to its sub-broker. The sub-brokers send filled forms, queries, amount of
investment etc. back to the company.

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India Infoline provides training to the sub-brokers because they will be viewed as the
company by the investors. The executives of India Infoline explain various new schemes of
investment to the sub-brokers with its objective, risk factors and expected return. Company also
periodically arrange seminar to guide sub-brokers.

03$"#"0  )  ".

The objective of advertising of India Infoline is to create awareness about services of

India Infoline among investors and sub-brokers.

India Infoline also publishes its weekly Stock Market Newsletter µMarket Mantra¶.

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To start dealing in securities in electronic form, one needs to

open a De-mat account with a DP of his choice. An investor
already having shares in physical form should ensure that he gets
the account opened in the same set of names as appearing on the
share certificate; otherwise a new account can be opened in any
desired pattern by the investor.

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1. ahoose a DP À Passport size photographs

2. Fill up an account opening form À Proof of residence (POR) - Any one
provided by DP, and sign an of Photo Ration aard with DOB /
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format prescribed by the depository. Passport copy / Electricity bill /
3. DP provides the investor with a copy Telephone bill
of the agreement and schedule of À Proof of identity (POI) - Any one of
charges for his future reference. Passport copy / Photo Driving
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the investor with a unique account PAN aard / Photo Ration aard with
number, also known as Beneficiary DOB
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the rights and duties of the investor and DP.
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 This weekly report is the ace of all reports. It offers a comprehensive market
overview and likely trends in the week ahead. It also presents few top picks based on an
in-depth analysis of technical and fundamental factors. It gives short term and long term
outlook on these scrip¶s, their price targets and trading strategies. Another unique feature
of this report is that it provides an updated view of about 70 prominent stocks on an
ongoing basis.

o
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 This report provides an in-depth analysis of specific industries which are likely to
outperform others in the economy. It analyzes their strengths and weaknesses and
ascertains their future outlook. The final view is arrived at after thorough interaction
with industry experts. Also comparative performances of various companies in the sector
are evaluated and top picks are recommended.

o  &!"*$$.
 Indiainfoline stock research has performed very well over the past few years and
the Indiainfoline Model Portfolio has consistently outperformed the benchmark indices.
The fundamentals of select scrips are thoroughly analyzed and an actionable advice is
provided along with investment rationale for each scrip.

o $' -$ :

 Key developments and significant news announcements that are likely to have an
impact on markets / scrips are flashed live on trading terminals. Flash news keeps the
market participants updated on an online basis and helps them to reshuffle on their
holdings.

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 Nifty Futures is the most traded instrument with highest volumes in F & O and
excellent liquidity. The team tracks the Nifty Future and generates calls based on unique
trading system which is a result of their focused research over the past few years. The
objective is to generate positive returns for traders who are looking for a high risk / high
reward product.

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 An online forum to help clients, specifically day traders in judging the directions
of the market and stocks which are in the limelight.

o ?"0*$.
For day traders, indiainfoline provides intra-day calls with entry, exit and stop
loss levels during market hours. These calls are flashed on their terminals. Their
analysts continuously track the calls and provide recommendations according to the
market movements.

o $ "$.
Indiainfoline ³Position Trading Calls´ are based on thorough analysis of the price
movement in select scrip¶s. These calls are for a 10-15 day time span with stop loss and
target levels. These calls are flashed on their terminals during market hours.

o 33#$.
Their analysts take view on the Nifty and select stocks based on the derivatives
data and technical tools. Suitable ³Derivative Strategies´ are devised, which are flashed
on their terminals and published in their reports.

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  A customized product for HNIs to help them trade with leveraged position;
wherein clients are advised on the stocks with entry, exit and stop loss level for short
term benefits. Over and above this, financial status of the calls is monitored at all times.


·
1
Advancements in Internet and Internet-based trading have transformed the way firms
operate in the broking industry. We recognize that technology is an important tool for broking
operations.
We believe that online trading will gain market share due to significant advantages that it offers
À It enables the customer to trade directly without any agent intervention
À It offers customers the convenience of trading from almost anywhere
À It enables rapid dissemination of information and at reduced costs
À It offers a responsive mechanism for reporting grievances, problems and bugs
The IndiaInfoline Group have invested in technology and ensured that we have an optimum
infrastructure to handle the load. Our current technology infrastructure comprises several high
ends Dell, HP, IBM servers running on Microsoft Operating System. Most of these servers
support online customers for trading activities and users for the www.indiainfoline.com and
www.5paisa.com websites.
The IndiaInfoline Group¶s main trading servers (application and database servers) are located
at our Goregaon office and our broadcast servers are hosted at VSNL and Reliance Internet
Service Providers (ISP). Our website is hosted with Net Magic Solutions, another ISP. All the
three ISPs and our Goregaon office are equipped with latest servers and uninterruptible power
supply systems. The Goregaon office is connected to the internet by optic fiber to Net Magic
Solutions which gives us bandwidth of more than 10Mbps expandable to 20Mbps. Our
connectivity between the internal and external servers is through this fiber connection.

Net Magic Solutions sources bandwidth from VSNL and Bharti, thereby providing us with
redundancy in the event of a failure of one of the provider¶s gateway. By co-locating some
servers with Reliance Infocom we have further increased our redundancy.
The IndiaInfoline Group has implemented CISCO Pix firewall, managed by Net Magic. All
our servers, routers and desktops are behind this firewall. All connections to our trading servers
c


happen in a secure manner using 128 bit encryption. We have a security certification from
Thawte.

The key components of our technology infrastructure include

- Online trading software

- Surveillance and risk management
- Client administration
- Back office software
- Communication links and VSAT network
- Networking and hardware
- Security

4
"*$$.


"#'$

š Integrated technology platform
š ³One Stop´ shop
š Pan - India distribution network
š ³India Infoline.com´ and ³5paisa.com´ have developed into brands

4!"$$$

š Lack of a banking arm to complete the bank-broker-depository chain
š Insignificant presence in institutional Segment

,, %"$

š Changing demographics with higher disposable income and increasingly complex financial
instruments will drive demand for investment advisory services
š Rapid penetration of Internet and computers means that technology enabled financial services
will gain market share

'$


c
 

š Economic slowdown
š Volatile movement in indices events like May 17, 2004
š Stock markets falls will have a cascading effect on our mutual fund mobilization
š Increase/decrease in interest rate can affect our debt/ income fund mobilizations
š Future changes in personal taxation rules can impact insurance sales
š Increasing competition from large and particularly foreign players



5 ? ×


Competitive Force: - Michael Porter has identified five forces that determine the intrinsic long-
run profit attractiveness of a market or market segment.
À Industry competitors
À Potential entrants.
À Substitutes.
À Buyers.
À Suppliers


?""$* ( ), ".


× 3 -0$& "$ 0 "

Lot of brokerage companies are moving towards consolidation with the smaller ones becoming
either franchisees for the larger brokers or closing operations.

?"&$0 &%$ (2"!$"2 !"#A

Various foreign banks like ABN Amro and others are planning to enter the Indian retail
brokerage industry.

""
0"# ),$-'
0 "2 !#.

There is an increasing demand for online trading due to consumer¶s growing preference for
internet as compared to approaching the brokers.

' ( -""$

Entry of Foreign Players
New forms of trading including T+2 settlement system, dematerialization etc are strengthening
the retail brokerage market and attracting foreign companies to enter the Indian industry.Threat

c



of Substitutes


"3?"3$)", "$
Various alternative forms of investment including fixed deposits with banks and post offices etc
act as substitutes to retail broking products and services.

2%* -
Lack of Expertise Curtails Bargaining Power
Retail investors often lacks the knowledge and expertise in the financial sector that calls them to
approach the broking houses.

-  0%&((" "  3$2"(&.

The retail broking services provided by the various companies are homogeneous with very low
product differentiation. This allows customers to enjoy a greater bargaining power.

%,, -


?"&$0,"0"& "? $
There is a growing dependence of corporate on broking houses with the rising number of IPO¶s
coming to the market.

c












? 


c


 



)*0.6

Primary data are data freshly gathered for a specific purpose. The various sources of
primary data for my project are as follows.
À Banks.
À Local residents.
À People from industries
À Mall
À Small Retailers

& "0*.6

Secondary data provide a starting point for research and offer the valuable source of
information.
The secondary data was the most important source for my project because it gave us information
about company profile, competitors, market scenario, market share, etc.
It also give us information of the financial industry, its emergence,& its importance in country
progress.
We used secondary data for following sources:
À Internet
À Indiainfoline brochure





c
 







 
?























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 ""& ( )"&

6


$ 3"%  ((   ((+

"$7
0,& ""0
+
Indiainfoline Ltd. 6,724.4 2,772.5 1,286.9
India Infoline 1,522.1 1,208.9 315.5
Investment
Services Ltd
Moneyline Credit 113.2 19.4 20.7
Ltd
India Infoline 18.4 71.3  56.0

Distribution 
Company Ltd


India Infoline 405.0 129.7 75.3
Marketing

Services Ltd


India Infoline 688.1 4.2  41.7
Insurance

Services Ltd


India Infoline 170.1 14.7  8.3

Commodities Ltd


India Infoline 823.8  98.1 63.0
Media and

Research Services
Ltd

c


Other subsidiaries 96.9  62.4  51.2


Inter-company 326.1  169.2  42.5
adjustments


Aggregate 10,235.9  4,022.2  1,639.3

This is the tabel represents the Revenue, profit before interest, depreciation and tax
in each and every segement of IndiaInfoline and profit after tax in each and every
segment. If we see this table we will find that the total revenu for 2008-09 was
10235.9, and 4022.2 is his profit before interest, depreciation and tax which is
4022.2 * 100 =39.3%
10235.9
And if we calculate the profit on total revenue it will be

1639.3 * 100 =16.01%

10235.9

And if we calculate the total Interest, depreciation and tax they will be

4022.2-1639.3=2382.9

 $8Mn 

$$ 6 6

Gross Income 6724.4 2867.2
Profit before interest, depreciation and 2,772.5  983.4

taxation


Interest and financial charges 211.6  63.9


Depreciation 194.4  123.3


Profit before tax 2,366.5  796.2

c


Taxation - Current 793.4  260.7


- Deferred 20.3  2.4


- Fringe benefit tax 10.9  11.9


- Short or excess provision of income-tax 5.3  0.0


Net profit for the year 1,577.2  521.2

$$. Extraordinary items (Net of tax) 290.4  0.0

$$. Appropriations  


30"0:  


Interim dividend 0.0  149.6


Proposed final dividend 342.6  0.0


Dividend distribution tax 58.2  21.0


Transfer to general reserves 131.0  53.0


00. Balance brought forward from 474.1  83.5
previous year


00. Other adjustments (profits of India 0.0 93.0

Infoline Securities Private Limited added 

pursuant to merger)

c



Balance to be carried forward 1,229.1  474.1

 (9
$$&& %" (?"0?"( "
6666666666666666666"$886666666666666666666

2009 2008
 ›
Sales Turnover 542.27 616.11
Excise Duty 0.00 0.00
Net Sales 542.27 616.11
Other Income 29.34 27.29
Stock Adjustments 0.00 0.00
  
    
Raw Materials 0.00 0.00
Power & fuel Cost 0.00 0.00
Employee Cost 136.91 128.79
Other Manufacturing Expenses 93.32 105.93
Selling & Admin Expense 112.16 119.13
Miscellaneous Expense 41.03 39.67
Preoperative Exp. Capitalists 0.00 0.00
Total Expenses 383.42 393.42
›! "›  ## $$$%
PBDIT 188.19 249.88
Interest 11.15 22.82
PBDT 177.04 227.04
Depreciation 25.56 19.44
Other Written Off 0.00 0.00
Profit Before Tax 151.48 207.62

c


 Extra Ordinary Items 2.23 -0.53
PBT(post extra-ord items) 153.71 207.09
Tax 47.88 78.39
&'( ')* +# 
Total value Addition 383.42 393.53
Preferred Dividend 0.00 0.00
Equity Dividend 79.45 34.36
Corporate Dividend Tax 13.50 5.82
','
Share in Issue(in Lakhs) 2,834.00 571.03
'*-','./0  $$
Equity Dividend (%) 140.00 60.00
Book Value(Rs) 36.58 17335

This is the Profit and loss account for the years 2007-08 and 2008-09. In which we can see that
the turnover, sale and other profits have decreased from the 2007-08 to 2008-09, which is an
impact of recession.

The total income is also decreased from 643.61 to 571.61 in 09, which is around 11.19% of the
previous year or 72 cr.

In the expenditure part of 2008-09 as compare to previous yes it has also decrease from 393 to
383 which is around 3%. In this the total is decreased instead of increase in employee cost and
Miscellaneous Expense to gain the better profit.

Operating profit was decrease from 222 to 158, approximate 28.82%, from the year 2007-08 to
2008-09.

Report net profit is decreased from 157.73 to 105.83

Share in issued has increase from 571.03 to 2834.00

Earning per share has come down from 27.62 to 3.73 which is 90%

c
 

 2"&'"8

2009 2008
1'/))1(/
Share capital 56.68 57.10
Reserve & surplus 980.13  932.75
Equity share warrants 11.37 59.77
2', +##  ++$
3)1(/
Secured loan 1.70 4
Unsecured loan 00.10 130.56


*  +%%#  #+%
!&&**)1(/
Fixed asset(including
intangibles)
Gross block 143.67 98.31
Less: accumulated 44.94 35.07
depreciation and
amortization
56  %#  $
Capital work in 4.51 00.49
progress
 103.24 63.73
7/ # %#
1''///
((7
Sundry debtors 103.52 342.81
Cash & bank balance 264.10 061.62
Stock on hand 166.72 154.06
Loan & advance 244.41 313.89
#  #$#
3//81''
*5***/9
&'7*/*
Current liabilities 552.68 514.85
Provisions 148.64 156.74
 + %
    
1''///    $++%
)!///  +%%#  #+%

This is the Balance sheet of IndiaInfoline showing the comparison for the period of 2007-08 and
2008-09.

In this we can see that the total has come down from 1180 to 1049 in 2008-09 period. Which is
all the impact of recession not only on this broking firm, on all others too, the same impact was
their in this period, their is a cost cutting and reduction on other expenses.

c



The biggest of this can be seen on the liability side on unsecured loans which has come down
from 130.57 to 00.10, which is more then 99%, organization has increased his cash from 61.62 to
264.10 for the period of 2008-09 as compare to 2007-08.

× 
?

J


 

LAST MARKET SALES NET TOTAL

PRICE CAP.(Rs.cr) TURNOVER PROFIT ASSET
INDIABULLS 135.20 4188.09 2003.09 99.451 14722.36
? ?? 
?  8: 8 8 :8 8
EDELWEISS CAP 470.00 3,525.20 191.39 26.39 1,865.28
MOTILAL OSWAL F 170.80 2,443.58 57.26 45.31 ::8
HSBC INVEST 264.00 1,843.68 24.31 -15.21 667.45
FUTURECAPITAL 230.50 1,464.32 132.44 9.31 1,216.75
NETWORK 18 90.20 865.07 94.50 -19.41 862.11
GEOIIT BNP 37.80 847.03 140.56 14.39 276.06
DELTA CORP 43.30 723.81 42.73 8.31 356.87
NALWASONS INV 1,210.00 621.48 14.78 11.26 270.90

This table represent the comparision between the indiainfoline and other share broking firms or
inverstment organisation, which includes last price of share, market capital, sales turnover, net
profit and total assets.














c


This graph shows thr last share price of the organisation, in this we can see that Nalwasons
investment has the highest share price, as compare to others it is very high. The indiainfoline
stand very short in this.

×
 
 

 

 

 

   



When it comes to market capital the Indiabulls has the highest market capital, and second is
Indiainfoline just behind of Indiabulls and rest other are no ware in this graph.

--

 



 



  



c


When we talk about sales turnover of the broking firm, or investment organisation again the
indiabulls has the hight sales turnover, as compare to other its very high, other stand no ware
infront of him, but still indiainfoline manages second position.

 






 c


The profit is the main aim of each and every organsation. In other factore indiabulls is ahead of
all and indiainfoline but here indiainfoline beats all others including indiabulls. Indiainfoline¶s
profit is just ahead of indiabulls.

There are two vacent place which indicates no profit, but it is not like that, here it means loss
both HSBC and NETWORK 18 has suffered a loss of 15.21 and 19.41 respectively.

c
 

 ---










   



From this table the coloum of indiabulls has been removes just me make this take appropriate
and attractive, because the total assets of Indiabulls is more then 14700 (NOT SHOWN IN
GRAPH) where as the total of all others is 6996 only.

But finally we can conclude that the Indiainfoline has manage to get the highest net profit among
all his competitors.

 ),3"*$$ (&'#$"0(&$
, 300*0(("& ),"$

c


Company  ount Margin Brokerage MC Exposure bran
es
Opening Money Intra- (for intra)
Delivery(%)

India infoline 0/- 2555/- 0.05-0.50 250/- 8 times 607

Kotak securities 750/- 5000/- 0.06- 0.59 360/- 4 times 890

ICICI direct 500/- 975/- 0.075- 0.05 450/- 5 times 2124

Motilal oswal 415/- Not 0.03- 0.30 300/- 4 times 430

Restricted
Religare 299/- 5000/- 0.025-0.25 Nil 20 times 1837

Angel broking 731/- 5000/- 0.03- 0.30 300/- 4 times 120

Geojit 650/- Nil 0.03- 0.30 Nil 20 times 500

India bulls 900/- Nil 0.03- 0.30 Nil 20 times 718

Reliance money 750/- Not 0.05- 0.25 50/- 5 times 10000

Restricted
Share khan 750/- 5000/- 0.03- 0.30 500/- 4 times 250

Hdfc 799/- 5000/- 0.05-0.50 500/- 5 times NA

from 2
nd yr

This is comparative study based on the charges made by Indiainfoline and other broking firms. In
this it take lowest charge to open an accout and providing an appropriate brokerage to his clients
as compare to few others. And low margin money and it has a total of more then 600 branc all
over India, which is very good in number and very less as compare to Reliance, kotak securities,
ICICI securities and Religare, so that they can provide a proper attention towards his clients and
manages thaind in better was, that¶s the reason we have seen about they have good amout of net
profit with less investment.

That¶s the reason they have a line ³?


2
×  7·  ;

c




 × ·?1·
?1·
? 6
2%$"$$3$ " 2%$"$$·#'#'$

c


 À Market share of equities increase from
3.4% in 2007-08 to 3.76% in 2008-09.
Broking À Customer base for retail equities
increased 35.8% from .44 ml in 2007-
08 to .06 ml in 2008-09.
À Published in-depth and thematic reports
on INCH, politics, rural India,
infrastructure, self commodities,
utilities and India worming.

À Receive Insurance Broking License.

À Forged alliances with major insurance
Insurance companies for the distribution of life
and nonlife products.
À Alter the product mix in favor of
traditional products like Endowment
Products.

À Proactively suspended personal loans

and mortgages business from
Credit and Finance September 2008, while the personal
loan business is still suspended, the
mortgages business has been Re-
Started.
À Revenue at Rs.2654.1 ml in 2008-09
against Rs.1937.5 ml in 2007-08.
À Registered the Housing Finance
Subsidiary with NHB.

Wealth and asset Management À Introduce the family office platform.

À Raised around Rs.1.8 bl in the largest
single day debenture listing of its kind.
À Received in principle approval for
sitting up of Mutual Funds.
À Establish the infrastructure and
knowledge capital for Office Store
Asset Management Services.


? ? 1

c



 Brokerage of India infoline is higher than Others broking firms like Religare,Motilal
Oswal,Indiabulls,they are charging 0 .03% for Intraday and 0 .30% for Delivery where
India Infoline is taking 0 .05% for Intraday and 0 .50% for Delivery.

 Margin money of India infoline is higher than other firm like Indiabulls,Geojit,Motilal
Oswal,there is no restriction of margin moneye.But in India Infoline,the minimum margin
money should be 5000/2555 rs..

 Exposure is less than other firms. India Infoline offers eight times exposure on margin
where as Religare and Indiabulls offer twenty times exposure on margin money.

 HDFC, ICICI direct provide their customer¶s three types of account (de-mat a/c, trading
a/c, bank a/c) but India infoline provide only De-mat a/c and Trading a/c.

 Religare takes Rs.299 for lifetime services, where as India infoline takes Rs.555.

 Relationship manager changes many times, it creates problem for the offline customers .

 Securities are not so much reliable.

 India Infoline has hidden charges, Customer are not much aware about that.

 Customer satisfaction of India infoline not so good.

 Most of the customers are trading offline.

 Most of the customers approach towards the broking firm is through the relationship
manager.

 Most of the people are not much aware of share market and its benefit.

& ))"0 "


c



 To increase awareness about Share Market and the name India Infoline itself, the
company should organize campaign. The campaign can be weakly, monthly, yearly, it
will give a good result to the company to capture market in the competitive position.

 The company should reduce the margin money. It can help to acquire more customers, if
the firms bring plans for no boundation of margin money.

 The Company should increase their focus on the less margin money customers also .It
can help to make more customers of low margin money which can increase the revenue
of the firm. The Relationship managers focus only to the high margin money customer
because from them they will get high brokerage that should not be happened from the
less margin money customer.

 Transaction error should be avoided .Transaction should be done properly, taking in
consideration that it is one of the most required quality of a firm. Wrong transaction or
default transaction may lead the prestige of the company to be down.

 Brokerage rate should be reduced. Religare,Motilal Oswal,Indiabulls, are charging as 0
.03% for Intraday and 0 .30% for Delivery where as India Infoline is charging 0 .05% for
Intraday and 0 .50% for Delivery.Though it is negotiable but for high margin money
customer not for less margin money customer.

 The Company should increase Exposure. It is the good tool to capture the market.



 
? 

c
 

 
I am much thankful to india infoline for providing me the opportunity for doing training
programme in the organization as management trainee. While doing my sip in the reputed
broking firm India infoline I had got a chance for knowing and analyzing the share market. I was
also able to know about the business environment and business ethics of the business world. I
also came to know about what does a firm or an organization require or wants from a employee
or a trainee. From the survey, I found that India infoline is in the top three position in the share
market.

2?2
?1 · 
c



 


! Websites:-

À èèè 
À èèè   
À èèè
À èèè

! Book source:-

À Financial management
- Khan & Jain.
À Principal of financial management
-Prassana Chandra
À Business Environment
  
! 

À !  




c