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    This document summarizes a marketing report comparing the food processors Philips and Kenstar. It outlines their attributes, benefits, values, culture, and target users. Philips is a global leader while Kenstar provides quality products at affordable prices primarily targeting housewives. The document also introduces the Electro food processor, positioning it as a high-end product that builds relationships and offers modern conveniences.

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    This document summarizes a marketing report comparing the food processors Philips and Kenstar. It outlines their attributes, benefits, values, culture, and target users. Philips is a global leader while Kenstar provides quality products at affordable prices primarily targeting housewives. The document also introduces the Electro food processor, positioning it as a high-end product that builds relationships and offers modern conveniences.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    15 views13 pages

    Presentation 1

    Uploaded by

    penz19
    This document summarizes a marketing report comparing the food processors Philips and Kenstar. It outlines their attributes, benefits, values, culture, and target users. Philips is a global leader while Kenstar provides quality products at affordable prices primarily targeting housewives. The document also introduces the Electro food processor, positioning it as a high-end product that builds relationships and offers modern conveniences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 13

    FOOD PROCESSOR

    Course : Master of Marketing Management


    Year : 2nd year (4 Sem)
    Prof : Dayanand Chandraghatgi
    Group No : 7
    SARGAM Advertising

    NAME Roll No
    Sunil Dalvi 10
    Shruti Deorukhkar 11
    Vishal Kulkarni 27
    Pankaj Thakur 55
    Shyamprakash Tiwari 60
    Food Processor

    Philips Kenstar
    PHILIPS v/s KENSTAR
    Philips Kenstar
    Attribute
    Philips is one of the biggest Kenstar is a widely trusted name
    global players in consumer in home and kitchen appliances
    lifestyle in terms of turnover. and provides a whole range of
    high quality products.

    Benefits

    Philips delivers deeper Kenstar shares the trust and


    experiences in touch with the happiness of millions of families
    social and emotional needs of across the world
    our customers in their homes.
    PHILIPS v/s KENSTAR
    Philips Kenstar
    Values
    Promise encapsulates our Quality expectations of mass
    commitment to deliver solutions consumer durables and expects
    that are advanced, easy to use, the same to be delivered at
    and designed around the needs optimum price
    of all our users.

    Culture

    Philips represents Netherland Kenstar represents India


    Culture : sense and simplicity Culture: Complete solutions for
    a complete home.
    PHILIPS v/s KENSTAR
    Philips Kenstar
    Personality

    Simple to use, Efficient , & High High quality products, Time


    Quality Saver.

    User

    Male & Female both in age of 25 House-Wife in age of 25 yrs &


    yrs, stating Independently. above.
    Want to be a part of Please arrange the
    Modern Life… Then words mentioned on page
    Solve this Puzzle. 3 in right order .

    Please turn to page2 for more info….

    A Small Teaser beforeF launching


    Yes! You are Right , P , E, O, L, R, E, O, D,
    its… the Food Processor
    O, C, E, C, S, T, S, R, O, R,
    O.

    Please turn to page4 for the answer.

    Electro Food Processor


    Electro Food Processor
    Electro Food Processor

    Electro is a term
    used to describe
    specific styles of
    electronic music.
    Electro Food Processor
    • High Prestige Food Processor
    • Electro Food Processor builds
    relation.
    • Product with high quality at
    reasonable price, with Warranty.
    • A modern woman with higher
    trend.
    • Safety, Timer, Auto Switch off.
    • 20+ modern women & men
    who prefer luxurious kind of
    lifestyle.
    Is Possible just by SVP
    YesFood
    , itProcessor
    is Possible just
    by
    Electro Food Processor
    Have fun while cooking with Electro Food
    Processor

    Wasting
    Precious
    Cooking can be
    Fun….. Tears in
    Kitchen
    Electro Food Processor
    Now it’s Time to Relax & Chat!

    NO Space
    Consumer…
    . Electro Food Processo

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