ROLE OF ADVERTISEMENT

BY:-
Archita Singh
Bhavna Mulchandani
Dheeraj Kumar
Gitika Sarin
 INTRODUCTION

What is Advertising?
“It is any paid form of non –
personal presentation and
promotion of ideas, goods,
services by an identified sponsor.”
 
ROLE OF ADVERTISEMENT IN BUSINESS

Build Familiarity
Good Image
Good Returns
Stand Out in the Crowd
Don't Look Too New
Memorable Words
Role of Advertising in Business Promotion

 History
Advertising vs. Promotion
Public Relations
Promoting Business
Warnings
ROLE OF ADVERTISING IN BRAND PROMOTION

BRAND PERSONALITY
Thumbs up Bravery/ daring

Liril Freshness and lime

Britania little hearts Love & Affection

Titan  Style, elegance

Dove  Softness

Sona chandi Chavanprash          Bravery/ Strongness

Bisleri  Safety
SOME ETHICAL AND MORAL PRINCIPLES

 Truthfulness in Advertising
 The Dignity of the Human
Person
 Advertising and Social
Responsibility
IMPACT OF ADVERTISING SLOGANS
SLOGANS PUNCHLINES

Peter England                              Honest Shirt (sincerity)

Bank of India                                Bank that cares (empathy)

Bank of Dare to Dream (Excitement)

Rajasthan                        
Bajaj   Inspiring confidence
(Competence)
Thumbs Up Taste the thunder

L & T switch gear                         Safe & Sure (Trust)

BENEFITS OF ADVERTISEMENT

Economic Benefits of Advertising

Benefits of Political Advertising
Cultural Benefits of Advertising
Moral and Religious Benefits of
Advertising
THE HARM DONE BY ADVERTISING

Economic Harms of
Advertising
Harms of Political Advertising
Cultural Harms of Advertising
Moral and Religious Harms of
Advertising
 FIVE M’s OF ADVERTISING

MISSION : objective
MONEY: budget
MESSAGE : communication
MEDIA : what vehicles?
 MEASUREMENT : evaluation
TYPES OF ADVERTISING
DIGITAL ADVERTISING-
Product placement, T.V., radio,
music in advertising, online
advertising
PHYSICAL ADVERTISING-
news papers, magazines,
billboards, celebrity branding
FUNCTIONS OF ADVERTISING

Steadily on the increase in

modern society
 To inform and to persuade
Powerful impact on society
through its influence on
media
 CONCLUSION

Influence on business
Impact on Indian society

Diffrentiation of product
Better communication with customers

 
THANK YOU