Swarm Creativity

The Swarm Creativity Framework is a guide for entrepreneurs, scientists, and business leaders to shift from linear scarcity to the
abundance of complexity. Swarm creativity is a discipline driven by the laws of natural systems, creativity, communication, and
collaboration. Taken together, these elements cultivate a competitive innovative culture.

Swarm Creativity powers the COINs 2010 community and with it the Science of Collaboration. Researchers and industry leaders
share insights and innovations in health care, design, the creative industries, engineering, and technology. The community generates
a collective intelligence to solve the social, economic, and environmental challenges of the world.

The five areas of investment in swarm creativity

are:

Creativity. -- is the single most competitive asset

every entrepreneur has. Creativity is leveraged
with critical thinking skills and an ability to ask
questions. These are tools to design complex
projects with sustainable outcomes.

COINs -- collaborative innovation networks. –

act as information infrastructure to transport
creative ideas to accelerate business development
in towns and cities.

Cool places. -- attract the conversations of

entrepreneurs focused on health care, energy,
land, food, and water. Cool places are ‘sticky” and
retain quality talent, enterprising collaborations,
and innovative firms.

Swarms. -- are created from numbers of people

attracted to the next big idea that has surfaced
from the crowd. Swarms build capacity.

Coolhunting. -- is the practice of seeking the most

creative ideas and people; coolfarming is the
practice of collaborating to help them succeed.
Strategic branding are the stories we share.

Used with permission: Peter Gloor, author, “Swarm

Creativity”. Created by Betsey Merkel, I-Open, 2010