CAFÉ COFFEE DAY VALUES- PRISM

PRIDE - I take pride in my work and in my organization.

RESPECT - I respect my customers, my subordinates, my

peers and my superiors.

INTEGRITY - I will show the highest level of integrity

towards my work and my company under all circumstances.

SELF - DISCIPLINE - I will imbibe and practice self-discipline

in all my daily activities.

MOTIVATION - I will always be motivated to give the best

for my organization, my team and my customers.
 COMPANY HISTORY

Amalgamated Bean Coffee Trading Company Limited

(ABCTCL) is an entrepreneurial venture of Chairman, Mr. V.
G. Siddhartha. His passion for coffee coupled with the
opportunity provided by the deregulation of The Coffee-
Board in 1993 created the perfect timing for the launch of
this company. Their visionary Chairman could foresee the
demand for Indian coffee abroad and ABCTCL began
exporting coffee to coffee connoisseurs across USA, Europe
& Japan. The "Coffee Day" as brand was born in the year
1994. In the year 2000, Coffee Day exported more than 27,
000 tones of coffee valued at US$ 60 m and for the second
time in a short span of 7 years retained its position as the
largest coffee exporter of India. In this short journey of 12
years, the company has grown into six divisions and has
overtaken one milestone after another without looking back.
Mr. V. G. Siddhartha has a vision to further expand ABCTCL
in the domestic and overseas market.
 COMPANY BACKGROUND

Coffee Day sources coffee from 5000 acres of coffee estates,

the 2nd largest in Asia, that is owned by a sister concern
and from 11,000 small growers. It is one of India’s leading
coffee exporters with clients across USA, Europe & Japan.

With its roots in the golden soil of Chickmaglur, the home of

some of the best Indian Coffees and with the vision of a true
entrepreneur nurturing it, Coffee Day has its business
spanning the entire value chain of coffee consumption in
India.

Its different divisions include: Coffee Day Fresh n Ground

(which owns 350 Coffee bean and powder retail outlets),
Coffee Day Xpress (which owns 251 Coffee Day Kiosk),
Coffee Day Take away (which owns 7000 Vending
Machines), Coffee Day Exports and Coffee Day Perfect
(FMCG Packaged
Coffee) division.

Café Coffee Day

(CCD) pioneered the
café concept in India in
1996 by opening its
first café at Brigade
Road in Bangalore. Till
about the late 1990’s
coffee drinking in India
was restricted to the
intellectual, the South
Indian traditionalist and
the five star coffee
shop visitor. As the
pure (as opposed to
instant coffee) coffee
café culture in neighboring international markets grew, the
need for a relaxed and fun “hangout” for the emerging urban
youth in the country was clearly seen.

Recognizing the potential that lay ahead on the horizon,

Café Coffee Day embarked on a dynamic journey to become
a large organized retail café chain with a distinct brand
identity of its own. From a handful of cafés in six cites in the
first 5 years, CCD has become India’s largest and premier
retail chain of cafes with 251 cafes in 58
cities around the country.

Cafe Coffee Day introduced the cafe

culture in India with its first cafe at
Brigade Road in Bangalore in
1996.There has been no looking back
for their company from then till now, in
fact they have grown from strength to
strength.
Cafe Coffee day is the regular meeting place for 18 to 35
year olds, both male and female, who are waited on by
friendly and informed staff, and are offered the best made,
hot or cold , in an invigorating ambience.
They provide invigorating ambience and excellent customer
service clubbed with excellent coffee to their customers.
Each cafe depending upon its size attracts between 400 to
800 customers daily.
The following are ABCTCL 6 divisions:

Exports - India's largest coffee exporters. Currently export

over 30000 tonnes of green coffee per annum, i.e 15% of
India's coffee exports. They have also ventured into
specialty coffee exports.

Coffee Day Fresh and Ground- Maior player in the roast &
ground filter coffee segment. It provides a unique
assortment of blends at affordable prices. The coffee is
freshly ground in front of the customer and sold to him.

Cafe Coffee Day - It is a place where customers come and

rejuvenate themselves. It is a meeting place for the young
and the young at heart. In the café Hot and Cold coffee as
well as merchandise are sold to the customers.

Coffee Day Vending – To serve the man on the move who

though hurry does not have to compromise on quality of
coffe he drinks. Coffee Day has its vending machine placed
in vendor outlets in major cities.

Coffee Day Express – Bridges the need gap between the

leisurely cuppa and the bite at the café and a quick drink at
the vending point. In this segment you would notice kiosks
strategically positioned where a customer can not only drink
coffee but also grab a quick bite on the move.

Coffee Day 'Perfect'- For mass-in-home consumption section

where filter coffee is consumed everyday. The filter coffee is
sold in packaged form to the customers.
MISSION STATEMENT
 CAFÉ FORMATS

Café Coffee Day has been experimenting with café formats

for quite sometime.
Backed by the motivation of providing customers with
exciting choices as well
as constantly redefining ‘the café experience’, CCD has
ventured into the following formats:

Music Cafés provide customers with the choice of playing

their favourite music tracks on the Digital Audio Jukeboxes
installed at the café! There are around 85 cafes with such
jukeboxes. 32 cafes also provide customers with the visual
treat of watching their favorite music videos by means of
Video Jukeboxes.

Book Cafés offer the perfect solution to people who think

that the coffee experience is incomplete without browsing
through the bestsellers or reading a classic. CCD’s book
corners accentuate the age-old combination of ‘coffee and
books’. This exciting concept has been successfully tested at
15 cafes in 12 cities across India and the numbers are set to
grow exponentially. CCD has tied up with English Book
Depot, one of India’s leading book distributors for placement
and rotation of reading materials appealing to Café Coffee
Day’s discerning customers.

Highway cafés presents the traveler en route not only with

good coffee and scrumptious snacks amidst great ambience
but also with clean restrooms to get rid of that weariness
from the road!

Lounge cafés at Hauz Khas, Delhi and Southern Avenue,

Kolkata(Southern Avenue) and Hyderabad (Jubilee Hills)
combines the style and luxury of a lounge with the lively
ambience and comfort of a café. With exquisite interiors,
exotic menu and thematic music, CCD Lounge offers a whole
new experience to the connoisseur while assisting the latter
through its team of hostesses who are poise and style
incarnate and are looked upon as
fashion icons.

Garden cafés combine the joy of

rejuvenating amidst verdant
landscapes and pots of coffee.

Cyber cafés combine the urge to

surf, & not to mention get connected
through the internet while enjoying
perfectly brewed cups of coffees, both
domestic as well as International
blends! These are of course just milestones. CCD is about to
launch Sports Café, Fashion Café & Singles Café……..
 LOGO

For a brand to stand out and be successful there has to be a

personal commitment from staff at all levels. The target
customers must identify with it. It should be vibrant and
have a “life” of its own. Liveliness, growth, fun and passion
depicts our brand, our customers, our staff and our future –
this is embodied in our design and colour.
Our LOGO colours embody:

Red Square= Leadership, passion

White Swirl = Purity of purpose,
invigorating properties of coffee
Green Stroke = 125 years of coffee
growing heritage of
this vertically integrated Group
 BUSINESS ASSOCIATION

CCD has emerged as an interactive alternative media for

brands to communicate with the ‘young at heart’.

Other media, such as electronic,

print and outdoor, offer brand
communication through visual and
audio modes to a large section of
the populace, both relevant and
irrelevant. Café Coffee Day offers a
much more interactive, targeted
communication, sometimes adding
even a taste dimension to a brand
idea!

Various in-café collaterals used to impart visibility to a brand

inside a café or to add the element of interactivity to a
campaign are Posters, Tent Cards, Danglers, Leaflets,
Brochures, Coasters, Drop boxes, Contest Forms, Stirrers,
Standees etc.

Over the years, CCD has successfully promoted a number of

brands/products/events through various innovative tactics
and promo ideas. Cashing in on its mass captive audience
 AWARDS AND ACCOLADES

• Cafe Coffee Day was named Food Services Retailer

of the Year and Exclusive Brand Retailer of the Year
at the 1st ICICI Bank Retail Excellence Awards function
in 2005.

• Cafe Coffee Day was rated the No. 3 food services

brand in Business World and Brand Equity surveys in
2004.

• Cafe Coffee Day was ranked as the 3rd best" Retail F

6t B" chain in India in the Brand Equity survey in 2004.

• Mr. V.G. Siddhartha, Chairman (Amalgamated Bean

Coffee Trading Company Limited) received the "
Economic Times - Entrepreneur of the year 2003
"award.

• Cafe Coffee Day has had a hat trick victory in the

India Barista Championship. For 3 years in a row,
2002, 2003, 2004 CCD has won all the top awards and
its representative has gone on to represent India at
World Barista Championships, winning silver medal in
2002 and 5th place in 2004 for the country.
 DEPARTMENTS AT CAFÉ COFFEE DAY

BUSINESS DEVELOPMENT:

The team decides upon a suitable site where the cafes can
be set up. They identify, shortlist, and finalize a site by
negotiating with property owners. A significant effort is
involved in getting legal clearences and statutory
compliances. After all formalities are completed, the site is
handed over to the projects team.

PROJECTS:

The team comprises of some of the best designers who

ensure that the coffee culture is spread across the country
through beautiful outlets. All new cafes are built with a
standardized design and the look of the café is in sync with
the brand positioning. They aim to build cafes in the shortest
possible time, at the least possible costs to capital outlay. A
recent innovation is the Lounge cafes which are set up in
Delhi, Bangalore, Hyderabad and Kolkata.

OPERATIONS:

This team achieves their sales objectives and is responsible

for the daily running of their cafes in a profitable manner.
Customer interaction is very important for this team, as they
are the ones who interface with the customer and provide
them with a satisfactory service and product experience.
Café managers train all their employees who are involved in
day-to-day operations.
The café staff is their brand ambassador. The brand image
of café coffee day is and will be reflected through them by
the way they dress, behave and carry themselves , both
within the organization and outside. They are the face of the
company since they will be the first point of interaction with
the customer.

FOOD AND BEVERAGES {F & B}:

CCD are a lot more than coffee. Apart from serving the best
coffee in the country they also serve a wide assortment of
savories and desserts. The various coffee concoctions that
they serve are the creations of their F&B team. They also
ensure the highest level of hygiene and food quality. They
impart training to the team on the preparation of the best
quality of coffees and food at their cafes. The F&B team
sources and manages vendors who supply food to the cafes.

MARKETING:

The marketing team is responsible for the brand positioning

and all brand building activities that result in increased sales
and greater visibility. They are also responsible for the
various sales promotion activities and tie-ups. This team
designs and manages the merchandise category, which is
displayed and sold at their cafes. They constantly track
loyalty programs and promotions at the cafes to help
minimize sales. The café citizen program is a unique
customer loyalty tool which helps us to create new customer
and retain existing ones by rewarding them with handsome
points which can be earned and redeemed at the cafes.

HUMAN RESOURCES AND TRAINING:

The HR team deals with all matters pertaining to people

within their team. They are responsible for recruitment and
selection at all levels from team members to the
management staff. They are responsible for employee
salaries, career development and councelling. Constant
efforts are made for employee upgradation in terms of
improving skills and job satisfaction to meet the aspirations
of all employees.
ACCOUNTS:

They look after the day to day accounting and financial

activities and also provide them with the financial reports,
which will help them, find out the profitability of the outlet.
They help them reduce the costs and ensure compliance and
fiscal discipline at the cafes.

MANAGEMENT INFORMATION SYSTEM:

Their function is mainly to update the point of sale software

and the café website and provide MIS reports to aid
management. They also look into any other system
malfunctioning, repairs, and replacements at cafes and
offices. The café staff is trained on the billing software by
this team. Their new initiative is the phased roll – out of the
Wi Fi point of sales billing system.

SUPPLY CHAIN MANAGEMENT:

This is the team which ensures that all stock keeping units of
items used in the café are received at stores from vendors
and distributed to the cafes on time. They receive store
orders and maintain the inventory of stock keping units so
that cafes do not run out of critical supplies at any point.

Business development team:

Café Coffee Day have a department-the business

development team- who are in touch with a lot of property
owners who are interested in franchising and licensing CCD.
They normally take up places on long lease.
Company finance

CCD is a privately held company. The group turnover is

expected to touch about Rs three billion now. It was Rs two
and half billion last year.

Advertisement department

The advertisement department tied up with various

companies to promote CCD. They also tied up with a channel
called Zee English with a ground programme for a popular
show called Friends. All the six lead characters were shown
often visiting a coffee shop and a lot of youth like watching
the programme. That is why they had a contest running
where you could win Friends' merchandise. The linkage was
that it was that it is a youth based programme and it had a
coffee house.

They were also involved in a lot of ticket sales in quite a few

events, Enrique being one of them. they were involved in
WWE, Elton John ticket sales. These acts are very much
appreciated by the consumers.

The ticket sales is the organisers' benefit. They need to tell

people where the tickets are available and single Café Coffee
Day logo says it all.

CCD always ask for a certain amount of tickets around which

they have a contest. Couples can win ticket for free. This in
turn raises the awareness level as cafe staff approaches the
consumers to inform them about the contest. There is not a
better publicity mechanism then the guy who is serving you
telling you about the same.

Besides that they also tie up lot of the youth brands. their
promise to the customer is that a lot can happen over a
coffee. So every time they try to ensure something good
happens to the customer. So they have a contest going on
with Levis, another one with Scooty, and latest contest with
Liril.

CCD still doesn't believe in mass media promotions. But they

want to be involved in all the areas of serious consumer
passion. They are doing it with music. About 80 per cent of
their cafés have a juke box and a few of their cafes are now
book cafes.

Next big consumer passion is Bollywood, so they have

decided to be associated with movies. they had a Hindi
movie Bas Yun Hi and a couple of Telugu and Tamil films
with prominent Cafe Coffee Day brand placement. Later they
took a conscious decision of being seen in certain movies
like Khakee and Main Hoon Na and Bluffmaster being the
recent hit.

Another placement area that happened accidentally was with

HDFC. They wanted to promote their debit card and they
choose us. So all the 21 cafes had debit card machines, just
during that month. The ad was shot in a Cafe Coffee Day
premises.

A lot of serials are shot in Cafe Coffee Day. Recently,

Kahaani Ghar Ghar Kii was shot but they have no prominent
tie ups.

What they are offering is just a location to shoot in. They do

charge a very small amount, which is the direct revenue loss
for that period.

They have done ads but all through barter deals. If they get
a good deal from any other media, they will definitely go in
for a marketing deal. But as an advertisement option or as a
marketing spend, they are not looking at mass media.
Quality checks

Quality checks take place all the time and in several aspects.
The operational in-charge will go around checking business,
record keeping, service and check the feedback forms. The
food in-charge will look at the way food is being stored,
coffee is being made, what is the time take to extract the
coffee and so on. Marketing person will go about checking
displays, how the merchandise are displayed.
 CAFÉ COFFEE DAY IN COMPETITION

If you are talking about Cafe Coffee Day as meeting place

then the park bench is their competitor, if you are talking
about in terms of food and chain then McDonalds is a
competitor and so are other coffee chains like Barista And
Mocha. In fact they are aiding each other in creating and
growing the coffee culture.
They are not trying to be some one else. They are not trying
to be an upper class coffee shop where you can walk in only
if you have certain amount of money in your pocket. These
are the upper end coffee shops that have hookahs and the
works.
They are about an every day hang out. They are about
being the third most frequented place after home and
workplace or college. So they are like the coffee chains
overseas but with about affordable fun. they have a distinct
identity; they are about coffee and about hanging out and
about nice time spend.

HYGIENE & FOOD HANDLING

 • Employees use tongs or wear gloves to handle food
items. They cannot USE BARE HANDS.
• Cutting Boards and knives to be washed and wiped dry
every hour.
• They always have to use clean and dry plates and
bowls, cutlery while serving food.
• Clean the refrigerators before opening, and while
closing.
• Cannot use chipped plates, cups.
• Cant open the mineral water bottle, tomato sauce
sachets, before and also at the time of service
• The racks (where crockery are kept) should always be
clean.
• Pantry area should be clean and dry all the time.

Food Usage:
• Use first in rust out method.
• Order on a day-to-day basis.
• No food should be kept beyond the shelf life.
• The display has to be clean all the time.
• Only the fresh food received has to be used for display.
• Stack foods neatly on display plates.
• All the food, which is supposed to be microwave, has to
have a paper underneath and then transferred to a new
plate.
• All items stored at room temperature to be covered at
all times either by a toed cover or wrapped in cling
film.
• All the cakes will be cut when they are received in the
morning by the cafes.
• A clean knife dipped in hot water and then wiped to be
used to cut the cake. Rinse the knife after each cut with
hot water.
• The appropriate cutlery and accompaniments have to
be provided along with the food.
• The food should not be heated along with the cling
wrap.
• The food has to be taken care of while packing up the
food for parcel order.
• Thumb rule to be followed while storing food in the
coolers. (Display as well as back up ones) (All the
pastries on the top shelf the vegetarian Savories on
the center and the non-vegetarian Savories on the
bottom shelf.)
• Reject food items which appear damaged while
receiving food.
• Date/Color code stickers should be placed on all food.
 COMPENSATION & BENEFITS

PAY PERIOD:

Café coffee day’s employees are paid on a monthly basis.

One shall receive one’s pay by the seventh working day of
the subsequent month. One can access salary slip by logging
onto cafécoffeeday.com/attendence, when the window opens
click on the “GO” button. One will have to enter the user
name and password. One’s employee code is the user name
and password by default. Once login they can change the
password by using the change password option.

MEDICAL INSURANCE POLICY:

Café coffee day had a tie-up with insurance agencies with

policies such as the group personal accident insurance and
group health insurance policy. This is only applicable to
employees who are conformed in the organization. Details of
the same can be availed from HR department.

STATUTORY DEDUCTIONS:
EMPLOYEE PROVIDENT FUND:

All full time employees who are appointed on the company’s

rolls are eligible for the provident fund schemes, which is a
social security fund payable to on retirement. As per the
provisions, employees must contribute 12% of their basic
salary and an equal contribution will be made by the
employer.
The nomination form {Form 2} is filled at the time of
joining. Yearly returns will be provided. Please collect PF
number from regional HR resource. It may take around 15-
20 days from the time of filling and submitting the form.
EMPLOYEES STATE INSURANCE:

This is provided to employees who’s gross salary is Rs

7500/- p.m. or less and the benefits provided under the
scheme are for sickness, maternity etc. the employee has to
contribute 1.75% of his gross salary and the employer
contributes 4.75% of the employee salary under the
scheme. The completed ESI form along with two post card
sized full length photographs should be submitted for ESI
registration.
Please collect ESI card number from regional HR resource.
 GUIDELINES FOR PERSONAL GROOMING AND
HYGIENE

• Clean uniforms have to be worn everyday.

• Store dirty uniforms and linen away from food items and
clean linens.
• All male employees should come well-shaved, short
haircut, trimmed moustache, and clean and short nails.
No full beards or French beards are allowed except for
religious reasons.
• Wear a light deodorant to mask perspiration odour.
• A hair net should be in place for ladies with long hair.
• The cap is a protective hair gear. Please ensure that hair
is well concealed within the cap.
• All employees should regularly wash their hands with anti-
bacterial soap before beginning duty and after taking
breaks.
• Spitting, smoking, chewing gum, betal leaf or supari is not
allowed within the café premises.
• If smoking outside the café premises, use a breath
freshener and wash hands after smoking.
• Those with infected wounds, cuts, open sores, boils,
intestinal illness, any infection, bruises, coughs or colds
should not prepare or handle food.
 HOW A CAFÉ COFFEE DAY CAFÉ IS
MAINTAINED?

INTERIORS:

• Wall finishes are washable. Clean them whenever

necessary.
• Do not hang merchandise from electrical conducts on
ceiling. These are of a clip-on type and loading them will
pull them off from their saddles.
• Do not keep wipe pads on the counter top.
• If terra cotton pots are being used in café, they are to be
painted with red oxide paint once in 3 months.
• Do not force shut the glass doors, but allow it to close of
its own accord. Forcing the door shut damages the spring
inside.
• Do not place merchandise on top of wall visuals/mirrors.
• Outdoor café floors need to be washed more often.

LIGHTS:

Red cube lights and cove lights above the servey are to be
kept switched on always.

GENERATOR:

• Check the water/oil/fuel levels in DG regularly.

• Always allow a fifteen second time gap between switching
on the DG and flipping the change over switch.
OUTDOOR:

• Umbrella’s should be opened fully and made taut. They

should not sag.
• Umbrellas and awnings should be washed with water once
a week.
• Doormats have to be cleaned at regular intervals with
water.
 REWARDS

The management believes that rewards offered by the

company should be meaningful and valuable to the
employees. The rewards are always based on attainable
goals, they believe in SMART goal stetting { S- specific, M-
measurable, A- attainable, R- realistic and T- time bound}.
The rewards are clear, understandable and open to all. The
main focus of the rewards is to recognize performance and
motivate the high performers.

TYPES OF REWARDS:
• An employee is chosen based on criteria such as excellent
customer comments, and maintenance of quality product
standards that will be publicized well in advance.
• The “employee of the month” will feature in the café
magazine “café beat”.
• Select “café of the month” that will be featured in the café
beat.
• Select “employee of the month” that will be displayed at
the café.
• Certificate of appreciation from the regional head.
• Participation in city/ regional/ national café managers
context.
• Consistent and loyal employees with a good performance
will be rewarded with employee stock options.
 MAJOR RESPONSILITIES

TEAM MEMBER

Responsibilities

Customer service
• Serve the customer with a Smile, to their satisfaction.
• Should collect their handheld from the Docking station
wear its belt on their necks and park it in the pouch.
• Provide speedy and effective Customer Service.
• Follow all service standards laid down.
• Ensure customer feedback forms are collected on a
daily basis.
• In case of complaining customers, take suitable action
to solve the complaints.
• Keep Café Manager informed of all complaints.
• Responsible for table turnover.
• Never get into an argument with customers.
• Should constantly employ suggestive selling practices
to make customers aware of new products and current
promotion.

Cashiering
• Printer is in working condition.
• Cash pouch has minimum float to start with.
• Handheld terminals and batteries are in good condition.
• Manager is intimated about the login password.
• Logout and hand over proper physical count of cash
and the terminal to the next person – in the presence
of the Café Manager- every time you leave the café.
• Bills are made for every order.
• Transfer- in and GRN entries are entered for the day.
 Cold Coffee Products/Food Service
• Recipes of cold coffee and cool drinks are adhered to.
• Pastry cooler display is setup using appropriate tent
cards.
• The temperature of the refrigerator, freezer, and ice
cube machine is of desired level.
• Microwave, Mixer, Griller and Oven are in working
condition and kept clean and hygienic.
• Shelf life of food is followed strictly and FIFO is
maintained for storage.
• Food is dispensed at standardize service temperature.
• Food is handled using disposable gloves and tongs and
never bare hands.
• Servery is kept clean and hygienic and avoids all
sources of contamination.

Café Opening Duties

• Setting up the counter for the day’s operation.
• Receipt city store items like coffee beans, cold coffee
mix & cups and stationery and perishables like food,
milk.
• Check on equipment (pastry cooler, AC, microwave,
mixie, refrigerator, ice cube machine, and freezer) for
cleanliness and ensure they are in proper working
condition.
• Cleanliness of the café interiors, exteriors and servery.
• Before they are handed over the terminal, it is the
team member’s responsibility to see to it that the
terminal is in good condition.
• While taking the terminal, if there are damages
noticed, Team member shall report it on the register
counters signed by café manager or his nominee.
• If the terminal batteries need to be changed or
recharged then team member shall hand over the
batteries to the café manager or his nominee and
collect charged batteries from him.
Café Closing Duties
• Cleanliness of all equipment and thorough cleaning of
the café.
• Checking the physical stock with assistance from the
café in-charge.
• Ensure food beyond shelf life is discarded and food to
be retained overnight is stored t proper temperature.
• Assist the manager in compiling reports and updating
registers etc.

Part Timer/Weekender
• The responsibilities of a Part Timer/Weekender are
similar to that of a team member.
• Every Part Timer/Weekender should stringently follow
these duties with a smile with utmost diligence, zeal
and application.
• The duty hours of the Part Timer/Weekender will be as
specified by the City Manager/Area Manager.
• As you grow within the organization, you will be briefed
about new role and responsibility.

Brew Master
Responsibilities
• All standard recipes of coffee are strictly adhered to
and maintain uniform quality of these recipes at all
times.
• Coffee Machines, Coffee Grinders and dispensers are
cleaned and maintained well and all preventive
maintenance procedures are carried out.
• Hot coffee is prepared as specified by the F&B
Department.
• Excess coffee is stored in airtight containers at the end
of the day.
• Grammage and flow of espresso is as per standards.
 • Ensure speedy production of pending orders.
• Knowledge about storage and shelf life of coffee and
food related products.
• Proper closing and opening of pantry and keeping the
work area clean and hygienic.

Manager In Charge Of A Café

Responsibilities
• Should maintain a positive image of CCD (café coffee
day)
• Sport a smile always, as you are the Brand
Ambassador.
• Achieve sales in a focused and planned manner.
• Achieving sales target daily.
• Table turnover and efficient customer handling.
• Handle pressure during the rush hours by ensuring
proper pre-rush preparations.
• Allocating assignments and targets to the staff working
in the floor area.
• Constantly review all suggestive selling practices
employed by the café staff.
• Ensure all items on the menu are available at all times.
• Responsible for customer feedback forms.
• Forecast orders accurately to minimize wastage.
• Maintain legally required licenses and others documents
as required by local authorities.
• Implement other assignments delegated by the city
manager from time to time.
• Should coordinate with the regional head and
marketing department for various products launches
and other marketing initiatives to improve sales.
• Be responsible for all materials and machinery.
• To ensure that all the terminals are docked to the
docking stations when not in use.
• Have complete knowledge of all standard operating
procedures governing the café and implement the same
at all times.
• Maintain all records, reports and vendor/utility bills
correctly.
• Maintain all opening & closing forms and formats.
• Adhere to all opening, closing, quality & consistency
standards laid down by the company.
• Accountable for maintaining the stocks for smooth
operations.
• All service standards, hygiene standards and
cleanliness of the entire floor areas are maintained.
• Maintaining all product standards, coffee standards and
recipes as specified by company policy.
• Planning the counter and ensuring proper workflow is
maintained.
• Speedy products of all hot coffee, cold coffee, food,
other beverages and desserts.
• Ensuring all machines including the nurit terminal and
the kiosk behind the counter are in working condition.
Intimate the café manager immediately in case of any
breakdown.
• Food standards and hygiene are maintained all times.
• Responsible for depositing the daily sales proceeds of
the cafe in the bank.
• Ensure all stocks and inventories are properly
accounted for.
• Practice wastage control and spot audits so as to have
control over the raw material costs.
• Take the responsibility of charging the batteries and
docking the terminals. When the café manager is not
present, only a senior team member designated by the
café manager shall take responsibility of charging the
batteries and docking the terminals.
• Coordinate and leave messages in the logbook
regarding pending jobs for the next shifts manager.
• Ensure fresh recruits get both on the job and classroom
training.
• Ensure appropriate briefings and meetings are
conducted to disseminate information and collect
feedback.
• Conduct regular appraisals on the performance of
his/her team member and discuss strategies for
improvement of their performances.
• Solving customer problems amicably. But if unable to
do so, inform the reporting authority.
• Handle waiting customers efficiently. Fund them a seat
and making sure that they do not go away.
 HANDLING RUSH

Typically 80% of the business happens in 20% of the time &

cafes will have distinct ‘lean’ & ‘rush’ periods. CCD cannot
prepare rush hours during rush period,& therefore they have
to prepare well in advance & have the café ready in all
respects.

PRE-RUSH PREPARATION
To ease workload & handle rush hours better
• Forecast the sales for the rush period
• Accordingly, ensure there are no stock out situations of
any item on the menu.
• All the stock items or the food items should be well
within reach & enough to last during rush hours
• Staffing should be adequate & work should be allotted
well in advance & there should be no confusion about
who is doing what
• Any breaks for the staff or change of old shift to mew
shift staff should happen before rush time starts
• Pep up the staff
• If needed have one staff taking care of table turn over
& ensure guests are received & seated
• The counter should be set up in a way that can help
reduce clutter, crossovers between work areas &
reduce the possibility of staff making mistakes.

TIPS
• Portion out cakes , brownies etc.
• Refill sugar bowls , tissue box , straws & food stocks
during free time
• Make sure all the cutlery & crockery is washed
,wiped & ready for use
• Re-arrange spoons & plates size wise
• The cold coffee powder dispensers should be full &
new packets should be well within reach
 • Steam & keep enough milk in the refrigerator for
cold coffee
• Clean the milk steamer for good froth
• Fold & keep readily 6 to 8 T/A boxes & 2 to 3 parcel
boxes
• Wipe & keep the counter clean & clutter free
• Ensure the servey & seating area is well cleaned
.Mirrors , glasses ,table tops etc should be wiped
down & floors should be swept & mopped clean
• Place importance on cleaning outside the café &
replace fresh garbage bags in the garbage bins
• There should be enough diesel in the generator & in
storage
• Check air conditioner for efficient performance
• Check water level in the storage tank
• Check water level in the boiler of Espresso machine
• Make sure have enough change in the cash drawer

Once pre rush preparations are done, ensure you have a

positive mental attitude & work on speed consistently
.Enjoy work & be self motivated to beat the rush.
Be calm & in control of the situation. A well planned
counter, which is set up in preparation for rush hour, will go
a long way in providing speedy customer service .A cross
trained& multi skilled team member can rotate between
work stations to ease any pressure points.

PROPER RUSH HANDLING WILL ENSURE:

1. Excellent service, top notch products & a great
ambience for customers
2. The operation is well planned & products are kept
available readily & we do not get into run out of
stock out situations .This means all team members
will find handling the RISH ROUR very satisfying &
fun
3. That you always evaluate how the last rush period
was handled & correct any past mistakes.
 SEVEN STEPS OF GREAT SERVICE

1. WELCOME THE CUSTOMER

Acknowledge customers presence at the café. A smile
goes a long way. That is guaranteed.

• Open the door to receive a customer & greet him

courteously with a smile
• Meeting greeting & seating the customer in a
warm & friendly manner sets the ball rolling for the
service that follows .It will reflect in voice
• Check whether the customer wants a takeaway or
will be seated at the café
• Take his preference if possible & direct him to
available vacant tables. Request the customers to be
seated & introduce self.

2. TAKE THE ORDER & PRESENT THE BILL

A confident demeanour & good menu knowledge will help
you to assist the customer to his satisfaction
• Hand over the menu to the customer & if not
ready return to take the order in a few minutes
• Help the customer choose the right coffee or food
by explaining in detail the attributes of the product. It is
important that you recommend special product & add –
ons & combos of food & beverages to the customers.
Suggestive selling will help you offer customers a better
choice of their products.
• When the customer is ready to give the order ,
use handheld terminal. Choose “SELL” amongst user
functions. Enter the table number & the number of
people. Take the order.
• Check if the customer is the café citizen ,if not,
enroll the customer in the café citizen program
 • Inform customers at what time they should expect
order to be served. For eg. ” order will be served in 10
minutes. Sir”
• Print the order confirmation cum bill & place it in
the folder on the table.

TIP: use one liner terminology to describe product & its

benefits to the customer.

3 .SALVER SERVICE
Serve the customer at the promised time & know the
products that you are about to serve .Pride in products will
enhance the customers confidence in their brand.

• Arranged the readied products on a salver

• Serve the food first & serve the cold coffee , hot
coffee or other beverages later. However check the
customers preference. For eg. “Can I serve the food items
first, Sir or would you like everything to be served
together?”
• In case of no specific customer preference serve
food first followed by coffee/ beverages
• Announce the name of the product while you
serve the product
• Remember who ordered which coffee / food in
case of a group & serve the items accordingly
• If there are four people gathered at a table, then
bring the coffee two at a time. Else, if you wait to bring all
four together, the first two will not retain their
temperatures.
• In case there are any delays after announcing the
time of service, please keep the customer informed of
delay.

TIP:Ensure that you have served all the mandatory

accompaniments with the food & beverages like sauces ,
cutlery , napkins etc..
 4. VERBAL FEEDBACK & REPEAT ORDER
A feedback on existing service would help you improve
performance in future .Also, the customer will feel more
valued & important.

• Keep an eye on the tables in allocated section

• Check with the customer if they would like some more
coffee , snacks or desserts
• Interact with as many as customers as possible &
get their feedback on the service & product. For eg.
Hope you liked the coffee Sir! I hope you found the
service friendly & prompt. Is there any way we can
improve our quality of coffee, food or service

TIP: If you ask for feedback, you are sure to receive

comments from customers

5 .CLEARANCE
Prompt clearance of the tables ensures that customers
find the café seating area clean, hygienic & presentable
when they are seated at the tables

• Clearance should be very prompt

• Clear empty plates, cups & soiled napkins from the
table using a salver
• Ensure that the surface & edges of the table is wiped
with assigned scrubber .Use a spray gun to dampen the
table with a cleaning agent prior to wiping the table.
6. BILL SETTLEMENT & CUSTOMER FEEDBACK
MAKE THE POST SERVICE WAITING PERIOD EASY & FAST
FOR THE CUSTOMER

• When the customer is ready to leave check the amount

of the bill from handheld & tell him the overall amount
payable
• Once the customer places the cash, remove the bill
folder from the table & clear the transaction promptly
• Request the customer to fill up the comment card. ”I
would be delighted if you could kindly fill up our
customer comment/ feedback form while I return with
the change, Sir!”
• Present exact change to the customer & collect the
comment card.” change, Sir!”
• In case of any negative comment , tackle the situation
before the customer leaves the café .Acknowledge good
comments too.

7. PARTING REMARKS
Show customers that we value them & want them to
return. A pleasant parting remark would ensure that
customer comes back to café

• Thank the customer for choosing CAFÉ COFFE DAY. And

how delighted you are to be of service to him. “Thank
you for choosing CAFÉ COFFEE DAY, Sir! It has been a
pleasure having you over.”

TIP: It is not what you say , but how you say it!
 PRODUCTS AT CAFÉ COFFE DAY

Description of various Food and Beverages:

Hot Coffees

One Line Descriptions:

Espresso : Strong black coffee extracted at high
pressure and optimum temperature.

Espresso Americano : A shot of lightened Espresso diluted

with hot water.

Macchiato : A shot of Espresso topped up

with milk foam.

Cappuccino : Strong milk based coffee with a

shot of Espresso, milk and milk foam. It is one
of the most popular hot coffees at Cafe Coffee Day.

Café Latte : Milkier hot coffee, mild and goes best with
coffee flavoring syrups. It has a very thin layer of milk foam.

Chocochino : A blend of Chocolate ice cream and Espresso

garnished with a dollop of milk foam. It is neither a hot
coffee nor a cold coffee. It is a warm coffee.

Cafe Mocha: Chocolate flavored Cappuccino. Goes best

when served with whipped cream. Garnish it with a dash of
cocoa powder.

Irish coffee: A light Espresso flavored with a choice of

Irish Cream/ Hazelnut/ Caramel and topped with Whipped
Cream.
Caffeine Kick: Double shot of espresso diluted with hot
water.

Black Velvet: A'ristretto'strong coffee served around 5-20

ml.

Kenyan Safari : An international coffee with the hidden

flavor of Blueberry.

Colombian Juan Valdez: Rich, mild international hot coffee

with fruity flavour.

Ethiopian Qahwah : International hot coffee with a hidden

mocha flavour.

Hot chocolate : Lots and lots and lots of chocolate.

Cold Coffees

Tropical Iceberg : Ice blended cold coffee with notes of

chocolate. It is the most popular cold coffee across the
country.

Tropical Temptation : A Tropical Iceberg

topped with whipped cream and a shot of
chocolate sauce.

Cold Sparkle: Ice blended cold coffee with

a sparkling taste of coconut, it is among the
earliest cold coffees introduced in their menu.

Iced Eskimo : Ice blended cold coffee with notes of coffee

and cream
balanced in right proportions.

Arabian Heights : Ice blended cold coffee with a distinct

flavour of cardamom.
Vegan Shake : It is made of 100 % pure vegetable fat and
does not contain any animal fat & dairy product. It is unique
and is being launched for the first time in the country by
CCD.

Cappachillo : Coffee with sweetened creamy milk served on

the rocks.

Mochachillo : Chocolate flavored coffee with

sweetened creamy milk
served on the rocks.

Cafe Frappe : A judicious blend of ice cream and coffee

that gives a smooth and creamy effect.

Almond frappe : Almond flavored rich, creamy cold coffee

with whipped cream, garnished with almond flakes.

Choco Frappe: A Cafe Frappe with an extra scoop of Vanilla

ice cream and a shot of chocolate sauce, garnished with
cocoa powder.

Devils Own : A smooth blend of cream and coffee

drenched with chocolate sauce and topped up with a shot
of whipped cream.

Kaapi Nirvana : It is their ultimate signature blend, very

Indian with hidden Caribbean taste, won the silver medal in
the in the world barista championship held in Oslo 2002.
Rich coffee taste, heavy body with creamy texture and does
not require any additional flavors.

Fruit Frappe : A judicious blend of ice cream and fruits

having different fruity flavors and thick cool texture. (Mango
Frappe, Strawberry Frappe, Pineapple Frappe, Lichi Frappe,
Cold Chocolate).
Teas

Assam Tea : A strong Tea grown in the best tea estates of

Assam.

Masala Chai : High grade Assam tea in

combination with a Masala bag which is
meticulously prepared with pepper,
cardamom and cinnamon to give an ethnic
feel.

Ice Tea : A flavoured cold tea served with

lemon juice on the rocks,
garnished with a slice of lime.

Granitas / Cremosas

Granitas : A cool slush drink in different flavour variants

Pineapple Crush : Pineapple flavour.

Cool Blue : Orange & hidden flavour of

mint.

Blood Orange : Orange flavour.

Smoothies : Ice-drinks blended with ice

cream to give it a creamy
texture, which gives a smooth creamy after taste

Strawberry/Mango Colada : A smoothie, flavoured with

strawberry/mango garnished with whipped cream.
Cremosa : A fizz drink served with fruit concentrate, soda
and Ice
Cubes Served on the Rocks. (Flavor options: Litchi, Ginger
Spice and Pina Colada)
Desserts

Mousse Au chocolate : A double layered Chocolate mousse

with a combination of milk a dark chocolate & subtle coffee
flavor for all the chocolate lovers.

Mocha Pastry : A fresh coffee sponge cake flavored with

Coffee cream and syrup.

Chocolate Fantasy Cake : Rich Chocolate

Pastry pampered with a rich garnish with
chocolate truffle swirl.

Pineapple Gateaux : Delicious cream and pineapple-

flavoured cake, very light and refreshing.

Chocolate Mousse : Creamy, Fluffy, Smooth, chocolate

flavored dessert, ideal with coffee.

Black forest Cake : The all time favorite Choco pastry with
cherries suited to our Indian palate.

Sugar/chocolate Doughnut : A deep-fried dumpling

doused with cinnamon flavoured top dipped in sugar or
chocolate truffle.

Date & Walnut cake : Rich butter base Cake made of

delicious combination Dates & Walnut.

Chocolate Brownie : A rich dessert made with

the combination of chocolate, butter, walnuts
best with coffee. [TIP: Tastes best with a
scoop of Vanilla Ice Cream.]

Banana walnut cake : Delicious teacake flavored with

bananas and walnuts
Marble cake : A delicious combination of chocolate and
vanilla butter sponge best with tea or coffee, topped with
pure chocolate. Try with a scoop of choc ice cream, vanilla
ice cream, nuts & chocolate sauce.

Cookies : A crisp sweet snack accompanying all coffee and

teas with choco chips, chocolate ginger, peanut butter and
coconut macaroon flavour options.
 THE LEVI’S CAMPAIGN

The 6” Below the Naval Jeans campaign, the Sykes

Reversibles (Ulta Pulta) campaign, the Levi’s 501 campaign,
the TLTT (The Levi’s Torture Test), the ‘Hello Gorgeous’
campaign etc all are some of the successful in café
activations designed and executed for Levi’s. Every season
CCD becomes an important media for Levi’s to launch its
new range of apparels. Along with providing tremendous on
ground visibility in terms of wall visuals, tent cards,
danglers, posters etc., a contest (wherein customers could
win Levi’s clothes) is designed to inject customer
interactivity and to add excitement to the entire campaign.
The cohesiveness of the entire campaign is accentuated by
creating a new drink and christening it as the Levi’s drink for
the promo period!
 THE SUGAR FREE CAMPAIGN

In order to promote Sugar Free, CCD launched a “ Low

calorie menu” in association with the former for the calorie
conscious. The new menu consisted of a wide range of Low
calorie Hot coffees, International coffees, Tea, Tropical
Iceberg & a range of veg. and non-veg. food as well as
deserts like Lemon Soufflé to name a few. This menu was
communicated to the customer by means of Sugar Free
branded menu boards, menu cards etc. Also, a few bottles of
Sugar Free were displayed at the counter to serve as a
pointer to the on-going activity.
 THE TVS SCOOTY VALENTINE CAMPAIGN

The Valentine month in 2004 witnessed an innovative

campaign for TVS Scooty. CCD promoted TVS Scooty by
means of a creative promotion which besides adding
visibility and customer interactivity also conveyed the brand
attitude to the end customer and helped them relate to the
same. Through the ‘TVS Scooty Valentine Singles
Campaign’, customers were asked to enter the contest of
why they would rather be single and make TVS Scooty their
Valentine that year. To add to the festivities of the Valentine
month, CCD created 2 special combos called the TVS
Valentine Combos– Hot & Cold (2 ice blended Cold
coffees/2 Café Mochas with a Chocolate Fantasy). The
contest was of course made attractive by the no. of freebies
like Sony Discmans & MP3 players etc. which customers
stood to win. Not to mention the Mega prize of a 4 stroke
TVS Scooty for 2 lucky winners
 THE CHANNEL V- GET GORGEOUS HUNT

CCD was the exclusive on ground partner for the national

hunt for the most gorgeous female models by Channel V,
wherein candidates could drop their entry forms with
portfolio at any CCD outlet. The event was heavily promoted
by CCD through in café branding and on air by Channel V.
CCD also launched a new range of ‘Get Gorgeous drinks’ as
part of the promotion. Innovative collaterals like branded
stirrers etc. were used to add that extra element of surprise.
So much so was the success of the campaign that Channel V
has chosen CCD to be the on ground partner for ‘Get
Gorgeous- Part
 THE HIMALAYA HONEY CAMPAIGN

The Himalaya Drug Company had recently entered into a tie

up with Café Coffee Day to promote their honey. This honey
was made available through over 100 Café Coffee Day
outlets across 7 cities, in a 3-month promotion where Coffee
Day customers experienced the taste of pure of honey in
innovative ways. Honey Cappuccino, Honey milk shake, rich
chocolate cake and ice cream topped with honey and nuts!
Four unique dishes were conceptualized by Café Coffee Day,
each enriched with the goodness of pure Himalaya Honey.
These were an instant hit with the customers. In addition to
honey-based items, bottles of Himalaya Forest Honey were
also available in all Coffee Day outlets
 MOVIE TIE-UPS

CCD has become an important national on ground partner

for Production Houses to promote movies better among the
masses by means of colourful collaterals like – posters, tent
cards, danglers et al. Interactivity is ensured by conducting
exciting contests around the movie wherein customers with
the correct answers stand to win movie cassettes, CDs,
movie tickets as prizes and also through a Lucky draw get a
chance to win a ‘Coffee date with their favourite movie
stars’. Hence, the ‘touch & feel’ experience to the movie.

The ‘Mujhse Shaadi Karogi’ Promotion:

The contest, starting July 10, 2004 ran across 168 cafes in
42 cities for a month, where any customer billing a ‘Shagun’
amount of Rs 301 was guaranteed to win at least one prize
ranging from audiocassettes to movie tickets and a chance
to enter a lucky draw, which would win them a coffee date
with Priyanka Chopra. To heighten the excitement, CCD
even created an ambience of ‘Shaadi Season’ with cafe staff
wearing heart shaped badges with ‘Mujhse Shaadi Karogi
Contest @ CCD’ pinned on their shirts. Creatively designed
posters and tent cards in the wedding card format were used
as tools to encourage customers to be a part of this contest.
Cafe Coffee Day in ‘wi-fi' tie-up with Microsense
Cafe Coffee Day, the country's leading chain of cafes,
has tied up with Microsense, provider of wireless
computing solutions, to wi-fi enable its coffee outlets
across the country.

BANGALORE, DHNS:
Partnering with
Microsense, Cafe Coffee Day has
already wi-fi enabled 50 of its
outlets across Bangalore,
Mumbai, New Delhi and Chennai.
The number would increase to
100 by March, Cafe Coffee Day
Chief Executive Officer Naresh
Malhotra told newsmen here on
Monday. In a phased manner, all
the Cafe Coffee Day outlets,
spread over 50 cities, will be wi-fi
enabled, he added.
Pointing out that the cafes had
been attracting huge number of
business customers, he said the
partnership would enable laptop
and PDA owners to hook to the
internet while sipping coffee at its outlets.

Microsense Director N V Krishna said the wi-fi service would

feature plug and play functionality VPN support and always
on connectivity. It would be provided through post-paid and
pre-paid access accounts supported by a central
authentication and billing platform developed and operated
by microsense, he added.
 CAFÉ BEAT MAGAZINE

Café Beat reaches more than a million smart, receptive and

upwardly mobile youth of India every month. It is one of the
most widely read YOUTH magazines in the country and is a
part of one of the largest Indian retail youth brands - Café
Coffee Day.

CAFÉ BEAT FACTFILE:

12 pages, all colour, monthly tabloid.

Available at all cafes across the country (226 cafes in 55

locations as of Today!).

Available FREE of cost to customers for in-café reading.

Many customers also carry it away for their referrals.

38% of the customers at CCD read Cafe Beat (survey

conducted in Aug.'04 in the 4 metros.). CCD gets around 3
million walk-ins in all its cafes per month.

Essentially a youth magazine covering topics like movies,

music, travel, lifestyle, e-dating, books, career etc. which
interest the youth.

Displayed on magazine stands/counter at the cafes. The new

issue is kept on the tables during the first week for greater
visibility.

Readership profile: Students and young professionals,

mostly. SEC A and B.
 INSIDE CAFE BEAT - CCD’S OWN
PROMOTIONAL MAGAZINE

Every month Café Beat brews a

story for the ‘young’ and the ‘young at heart’, a tale that
they can relate to, a phase that they have experienced or
are doing so and a decoction, which makes them feel
FOREVER YOUNG!

Check out the FQ (‘Funk Quotient’)

of college bands in ‘Phat Noise’ and witness ‘The Ticket’

review the movies coming to the theatres near you.

Be informed about the list of exciting

events just around the corner. You simply can’t miss these

Know more about the latest Cafe

Coffee Day launched in your neighbourhood and find the

expert, Harish Bijoor throw light on how the café of
tomorrow will look and feel!
 Is Sandra Bullock still congenial? Is

direction Antara Mali’s cup of coffee?? Get your dose of

gossip while navigating through the grapevine.

Mr. Bean talks to the troubled

hearted.

Add more Gadgets and Gizmos to

your wishlist with the G&G!

Know who all have bean

modelling this month?

 CUSTOMER PROFILE (TARGET AUDIENCE)

The café is a meeting place for 15-29 year olds, both male
and female who are served the best coffee by friendly and
informed staff, in an uplifting and invigorating ambience.

Teen-agers form 25% of CCD’s customers while 37% of

the customers are between 20 and 24years and another
24% belong to the age group of 25-29 years. Customers
within the age group of 30-34, 35-44 & >45 form 4%, 5%
and 5% respectively

18% of the customers visit the cafes daily while another

 while 16% visit monthly. Each café, depending upon its
size attracts between 500 and 800 customers daily, mainly
between 4pm and 7 pm. Customers describe Café Coffee
Day as the place they frequent most after “home and
workplace/college”. It is a place where they meet friends
CAFÉ COFFEE
and colleagues, DAY
in groups of –3 MERCHANDISE
or more; a place where
they rejuvenate and are free to be themselves rather than
a place to be “seen at” viz a viz other cafes.
Every one likes to cherish good times with a hope that they
last forever. CCD make this a reality, in the form of
merchandise, specially chosen and created for the customers
to carry a piece of the good times spent at Café Coffee Day!
So visit your nearest CCD to pick these trendy items of
merchandise today!! Funky Caps, Cool T-Shirts, Bags, Mugs,
Coffee Filters, Mints.

Coffee Powders
Arabicaah, Perfect , Charge , Dark Forest .

New Introductions
Malabar Monsoon premium Coffee Powder

Varieties in coffee mugs

Funky T-shirts and Caps

CCD’s guide to Active Holidays (A travel guide focusing on

adventure sports)
AIR DECCAN TAKES CAFE COFFEE DAY TO THE
SKIES

With Starbucks expected to enter the Indian market sooner

rather than later, it seems logical that India's leading fine
coffee-cafe chain Cafe Coffee Day should take to the skies,
courtesy the country's pioneering low-budget airline which
now links up more urban centres — 46 at last count — than
the competition. Both Air Deccan's parent company Deccan
Aviation and Cafe Coffee Day took off in the same year from
India's Garden City.

Cafe Coffee Day, a division of the Rs 300-crore

Amalgamated Bean Coffee Trading conglomerate, will now
be the single-point vend or supplying snacks and beverages
on board all of Deccan Air's 186 daily flights.

Cafe Coffee Day (CCD) estimates that when the roll-out is in

full flow, the four million passengers on board Deccan Air
flights could add up to Rs 20 crore a year to its annual
turnover, at an average of Rs 50 per passenger.

For Deccan Air, the tie-up could enable the airlines to

provide its passengers with reasonably priced snacks and
beverages of a standard quality. Which is what its
passengers are said to have indicated a preference for in a
recent survey. The CCD service will begin with the
Bangalore-Chennai flights, and will be extended to other
sectors progressively. Since CCD has a pan-India footprint,
the strategy can be implemented seamlessly even in smaller
hinterland towns, where the competition —in both aviation
and the fine coffee cafe segment— does not have a
presence.

The MoU to this effect was signed today by Air Deccan

managing director Captain GR Gopinath and Cafe Coffee Day
director Naresh Malhotra. Speaking on the occasion, Capt
Gopinath quipped that another factor he and Amalgamated
Bean Coffee Trading chairman VG Siddhartha and he owned
neighbouring coffee estates.
 CONCLUSION

The best known cup of coffee in town comes from here. You
can't miss Cafe Coffee Day; if there isn't one in your
neighbourhood, there's one near your college/office, You
might as well give in, they're taking over. The college crowd
is big, because the rates are more or less affordable, office-
goers hang out here at lunch breaks to take in the laid-back
air of the place, first-dates meet here because it's neutral
ground, and couples because they're not likely to bump into
their parents. You're left alone to play your favorites on the
jukebox and nurse your mug of coffee for however long you
want. All at a price, of course - Rs. 5 per favourite song and
around Rs. 25 for the drink.

The range of coffees here, both cold and hot, is impressive.

The latte (with cinnamon, if you like it that way), Irish
Coffee, Cappuccino and its chocolate-y version, the
Mochaccino are the most requested hot coffees. While the
Frappe, with chocolate ice-cream blended in, the Tropical
Iceberg, which is the classic cold coffee, and the award-
winning Kaapi Nirvana are the chilled favorites. Order
cookies to go with it and, suddenly, none of your problems
in life will seem like such a big deal.
CCD also does a decent job of the teas, of which it has only
three, but the Masala Chai is good. The eats here are also
very popular, in fact, many people skip coffee altogether and
just come here for the grub. For the most part, though, the
food here is nothing spectacular. Their ever-changing menus
haven't really improved matters, either.
CCD also sells its own range of t-shirts, coffee mugs and
bags. Their line of pre-packed coffee powders is steeply
priced, but there is no dearth of takers, and the filter-coffee
has some dedicated drinkers
It’s hard to miss: It sports a youthful look. Plush, pleasing
interiors, plus colours such as lime green, yellow, purple and
orange predominate make Café Coffee Day a soft-low
decibel spot for the trendy youth. Café Coffee Day, a division
of Amalgamated Bean Coffee Trading Company Ltd
(ABCTCL), has become a hot brand with the youth. Truly, if
excitement has an address, it would be Café Coffee Day. It’s
just the place to be.