Scribd Logo
Upload

Welcome to Scribd!

  • 46 views

    3 M Teh Startegy

    Uploaded by

    bhar1708
    3M's technology strategy focuses on substance through external and internal technology sourcing, strong R&D and incremental innovation, and an ever-expanding product line. Process is also important, with induced motivation for innovation and a focus on customer relationships. 3M enacts this strategy through competitive stances in the market and value chain, with immense resource commitments to in-house engineering and R&D.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    3 M Teh Startegy

    Uploaded by

    bhar1708
    46 views1 page
    3M's technology strategy focuses on substance through external and internal technology sourcing, strong R&D and incremental innovation, and an ever-expanding product line. Process is also important, with induced motivation for innovation and a focus on customer relationships. 3M enacts this strategy through competitive stances in the market and value chain, with immense resource commitments to in-house engineering and R&D.

    Original Description:

    Original Title

    3 M Teh startegy

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    3M's technology strategy focuses on substance through external and internal technology sourcing, strong R&D and incremental innovation, and an ever-expanding product line. Process is also important, with induced motivation for innovation and a focus on customer relationships. 3M enacts this strategy through competitive stances in the market and value chain, with immense resource commitments to in-house engineering and R&D.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    46 views1 page

    3 M Teh Startegy

    Uploaded by

    bhar1708
    3M's technology strategy focuses on substance through external and internal technology sourcing, strong R&D and incremental innovation, and an ever-expanding product line. Process is also important, with induced motivation for innovation and a focus on customer relationships. 3M enacts this strategy through competitive stances in the market and value chain, with immense resource commitments to in-house engineering and R&D.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 1

    3M : Substance and Enactment in Technology Strategy

    Enactment (Modes of Experience)

    Substance External Internal Product Process Technical


    Technology Technology Development Development Support
    Sourcing Sourcing

    Competitive Strategy Stance Highly Highly Strong R&D, Induced, Immense


    (Choice / leadership / competitive/ competitive/I Incremental motivation for
    Entry timing / licensing) Mkt leader in n house, innovation
    many cross process
    products functional

    Value chain stance Not Alinged with Ever Focus seat R&D Broad
    (Scope) preferred company expanding,
    value chain line extension
    Resource commitment stance Mkt research Immense- High, New High In-hose
    (Depth) use, use of 6.5-7cents of pdt commitment engg
    suppliers,ve every dollar development
    ndors. earned on focus,
    R&D Hot house of
    innovation
    Management stance Good grasp Strong, R&D, Innovator; great Tech
    (Organizational fit) flexible, Strategic fit customer people on
    relationship board,In-
    house engg1

    You might also like