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  • Channel Management: Presented By: Group: 1

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    Jatender Singh
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    Titan is an Indian watch manufacturer founded in 1987 with headquarters in Hosur, India. It has manufacturing units in Hosur, Dehradun, and Goa and serves 4 continents and 32 countries, primarily in India, the Middle East, Asia Pacific and Africa. Titan employs 3,000 people and is a subsidiary of the Tata Group. Its channel management objectives are to achieve leadership position, enlarge perceptions of watches, match its product strategy with its channel strategy through classy outlets with extensive reach and penetration, change buyers' perceptions, and expand demand through a strategy of owned and franchised showrooms providing a classy, standardized retail experience.

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    Titan is an Indian watch manufacturer founded in 1987 with headquarters in Hosur, India. It has manufacturing units in Hosur, Dehradun, and Goa and serves 4 continents and 32 countries, primarily in India, the Middle East, Asia Pacific and Africa. Titan employs 3,000 people and is a subsidiary of the Tata Group. Its channel management objectives are to achieve leadership position, enlarge perceptions of watches, match its product strategy with its channel strategy through classy outlets with extensive reach and penetration, change buyers' perceptions, and expand demand through a strategy of owned and franchised showrooms providing a classy, standardized retail experience.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views10 pages

    Channel Management: Presented By: Group: 1

    Uploaded by

    Jatender Singh
    Titan is an Indian watch manufacturer founded in 1987 with headquarters in Hosur, India. It has manufacturing units in Hosur, Dehradun, and Goa and serves 4 continents and 32 countries, primarily in India, the Middle East, Asia Pacific and Africa. Titan employs 3,000 people and is a subsidiary of the Tata Group. Its channel management objectives are to achieve leadership position, enlarge perceptions of watches, match its product strategy with its channel strategy through classy outlets with extensive reach and penetration, change buyers' perceptions, and expand demand through a strategy of owned and franchised showrooms providing a classy, standardized retail experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 10

    CHANNEL MANAGEMENT

    PRESENTED BY:
    GROUP : 1
    FOUNDED 1987

    HEADQUARTERS HOSUR, INDIA

    4 CONTINENT AND 32 COUNTRIES,


    INDIA AND OTHER COUNTRIES ESP.
    AREA SERVED
    MIDDLE EAST, ASIA PACIFIC AND
    AFRICA.
    MANUFACTURING HOSUR, DEHRADUN AND GOA
    UNITS

    PRODUCTS WATCHES

    EMPLOYEES 3,000
    PARENT TATA
    MARKETING OBJECTIVES OF TITAN

    LEADERSHIP POSITION
    WITHIN
    SHORT TIME
    PRODUCT STRATEGY

    TO ENLARGE THE MEANING OF


    WATCHES

    •STATUS
    •FASHION
    •JEWELLERY
    REQUIREMENTS

    TO MATCH CHANNEL STRATEGY WITH


    PRODUCT STRATEGY:

    •CLASS OUTLETS
    •VAST REACH
    •EXTENSIVE PENETRATION
    CHANNEL OBJECTIVES

    •CHANGE IN PERCEPTION OF BUYERS

    •CLOSE TO CUSTOMERS

    •EXPANTION OF DEMAND
    CHANNEL STRATEGY

    • CLASSY STORES
    • SUPERIOR MERCHANDISING
    • FULL PRODUCT RANGE DISPLAY
    • GOOD CUSTOMER SERVICE
    • LOCATIONAL CONVENIENCE
    OWNED AND FRANCHISED
    SHOWROOMS
    •RETAIL OUTLETS
    •TITAN PRODUCTS EXCLUSIVELY
    •STANDARD INTERIOR DESIGN
    •STANDARD SYSTEMS
    •STORE IMAGE
    •COORDINATION BY TITAN
    THANK
    YOU
    .

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