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    Case Study by Group 10

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    Kush Ghodasara
    McDonald's has become the world's largest chain of fast food restaurants, employing over 1.5 million people across 119 countries. Ray Kroc opened the first McDonald's restaurant in 1955 and since then McDonald's has grown to over 31,000 restaurants worldwide through strategies like providing menu options tailored to local tastes, maintaining high quality standards, and heavy promotional campaigns. However, McDonald's also faces threats like social factors and lack of menu variety, so it needs to focus on product innovation and expanding its menus to attract more customers globally.

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    Case Study by Group 10

    Uploaded by

    Kush Ghodasara
    9 views7 pages
    McDonald's has become the world's largest chain of fast food restaurants, employing over 1.5 million people across 119 countries. Ray Kroc opened the first McDonald's restaurant in 1955 and since then McDonald's has grown to over 31,000 restaurants worldwide through strategies like providing menu options tailored to local tastes, maintaining high quality standards, and heavy promotional campaigns. However, McDonald's also faces threats like social factors and lack of menu variety, so it needs to focus on product innovation and expanding its menus to attract more customers globally.

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    McDonald’s

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    McDonald's has become the world's largest chain of fast food restaurants, employing over 1.5 million people across 119 countries. Ray Kroc opened the first McDonald's restaurant in 1955 and since then McDonald's has grown to over 31,000 restaurants worldwide through strategies like providing menu options tailored to local tastes, maintaining high quality standards, and heavy promotional campaigns. However, McDonald's also faces threats like social factors and lack of menu variety, so it needs to focus on product innovation and expanding its menus to attract more customers globally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views7 pages

    Case Study by Group 10

    Uploaded by

    Kush Ghodasara
    McDonald's has become the world's largest chain of fast food restaurants, employing over 1.5 million people across 119 countries. Ray Kroc opened the first McDonald's restaurant in 1955 and since then McDonald's has grown to over 31,000 restaurants worldwide through strategies like providing menu options tailored to local tastes, maintaining high quality standards, and heavy promotional campaigns. However, McDonald's also faces threats like social factors and lack of menu variety, so it needs to focus on product innovation and expanding its menus to attract more customers globally.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    CASE STUDY

    BY GROUP 10
    INRTODUCTION

    May 15 1940 Ray Kroc opened the first


    Dick & Mac McDonald on McDonald's restaurant on
    Founded by two brothers April 15, 1955.
    World's largest
    chain of Fast
    Food restaurants

    worldwide
    Found in 119 countries with Employing 1.5 million people
    31000 restaurants
    OPPORTUNITIES AND THREATS TO
    McDonald’s
    Opportunities Threats

    First one’s to
    Prejudices
    welcome family

    High quality at
    Same menu
    moderate prices

    Fast services Social factors

    Made Fast food a


    culture in Europe Lack of awarness of
    which was not McD
    there before
    STRATEGIES By adopting
    FOR SUCCESS different strategies

    Providing change
    of menu as per By Attaining quality
    customers taste standards
    and preferences

    Heavy
    promotional
    expenses

    Open Advertising
    Be first in the campaign specially
    By welcoming
    restaurants customers
    market in Asia
    with a bang

    Employment
    Opportunities. Ex.
    Moscow outlets
    BASIC PHILOSOPHY

    Q.S.C.V

    Quality Service Cleanliness Value


    • It should bring more and more local taste in the menus as their past experiment was a HIT. Product
    • Also they should try to bring out products which can be healthy to the children as their Happy changes
    Meal is very famous among small kids.
    • As according to survey children eating fast foods are not able to get proper nutrition.
    • Limited Menus
    Weakness
    • Current surveys reveal more focus on expansion than quality
    • Aggressive strategy of competitors
    • Customer satisfaction level below Wendy’s and Burger King
    Reasons
    • McDonalds expanded too fast but competitors have tastier meals
    • Large population about 99% is yet not McDonald’s customers
    McDonald should expand its Menu
    Reasons for gaining Worldwide success
    Emphasis on local
    management

    Pricing

    Employment
    opportunities

    Going for Joint


    ventures

    Consistent
    distribution structure

    Heavy advertisement
    expenses

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