THE INDIAN HIGH SCHOOL

3RD TERM MARKETING PROJECT

ON
SCREENING ADVERTISEMENT AND
ANALYSING APPEALS

DONE BY- ADITI BHATIA

12 ARTS
 ADVERTISING

BY AMERICAN MARKETING
ASSOCIATION

It is paid form of non personal

presentation and promotion of
ideas, goods, or, services by
an identified sponsor.
 OBJECTIVES OF
ADVERTISING
INFORM

PERSUADE

REMIND
 5M’S OF ADVERTISING
1) Mission: Goal & Objective
• Information
• Persuasion
• Reminder
2) Money: Amount available to Spend or
advertising budget
3) Message: Message to be Sent
4) Media: Media to be Used
5) Measurement: Evaluation of Results
 MEDIAS OF
ADVERTISING

NEWSPAPE
NEWS PAPER
R
BILLBOARD
RADIO
TELEVISION
MAGAZINE
 ADVERTISING APPEALS
RATIONAL APPEAL
HUMOR APPEAL
EMOTIONAL APPEAL
STATUS APPEAL
EGO APPEAL
FEAR APPEAL
MORAL APPEAL
CELEBRITY APPEAL
SEX APPEAL
MEDIA PREFERED IN
GENERAL
APPEALS PREFERED IN
GENERAL
 MY PRODUCT LINE
ELECTRONICS
Technology involving the manipulation of voltages and
electric currents through the use of various devices for
the purpose of performing some useful action. This large
field is generally divided into two primary areas, analog
electronics and digital electronics.
 MY PRODUCT
WASHING MACHINES
A washing machine, or washer, is a machine designed to
clean laundry, such as clothing, towels and sheets. The
term is mostly applied only to machines that use water as
the primary cleaning solution, as opposed to dry cleaning
(which uses alternative cleaning fluids, and is performed
by specialist businesses) or even ultrasonic cleaners.
 ADVERTISING APPEALS USED
FOR WASHING MACHINES
Rational Appeal
• Emotional Appeal
• Moral Appeal
• Status Appeal
• Ego Appeal
•
ADVERTISING MEDIAS USED
FOR WASHING MACHINES

PRINT
MEDIA
 OTHER MEDIAS USED FOR
WASHING MACHINE

BILLBOAR
D

TELEVISIO
N
MEDIA PREFERED FOR
WASHING MACHINE
APPEAL PREFERED FOR
WASHING MACHINE
 CONCLUSION
• The most preferred medias for
advertising are television & billboard.
• The most preferred appeals for
advertising are emotional & humor.
• The most preferred medias for
advertising washing machines are news
paper & television.
• The most preferred appeals for
advertising washing machines are
rational & status.