Samsung Case Study5b25d

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SAMSUNG CASE
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SAMSUNG CASE
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STUDY
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STUDY
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GENERAL MANAGEMENT
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GENERAL MANAGEMENT
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By:-
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20.47em; line-height: 1.29em; color: #FFFFFF; top: 11.00em; width: 8.00em;'>
<span class='nw' >Shilpa Kher (43)</span>
<span class='nw' >Reema Kotak (44)</span>
<span class='nw' style='word-spacing: 0.00em;'>Krithika .S</span>
</p>
<p class='pj ff7' style='left: 14.50em; word-spacing: -0.13em; font-size:
20.47em; text-indent: 6.30em; line-height: 1.28em; color: #FFFFFF; top: 13.57em
; width: 8.11em;'>
<span class='nw' >(45)</span>
<span class='nw' >Siji Kumar (46)</span>
<span class='nw' >Bhuvan Lalka (47)</span>
<span class='nw' >Malavika M (48)</span>
<span class='nw' style='word-spacing: 0.00em;'>Heena M</span>
</p>
<div class='ff7' style='left: 20.84em; font-size: 20.47em; color: #FFFFFF
; top: 18.85em;'>
(49)
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Objective
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Objective
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Background of the Samsung case
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Background of the Samsung case
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Strategy process at Samsung
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Strategy process at Samsung
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AGENDA OF THE PRESENTATION
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Environmental analysis
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Environmental analysis
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Strategy (generic, alternative)
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Strategy (generic, alternative)
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Swot analysis
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Swot analysis
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Challenges faced by Samsung
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Challenges faced by Samsung
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Samsung’s Turnover Target and its Aim
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Samsung’s Turnover Target and its Aim
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Philosophy at Samsung
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BACKGROUND OF THE CASE
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BACKGROUND OF THE CASE
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How Samsung catches up with LG
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How Samsung catches up with LG
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Samsung’s move from being a Class product to a
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Samsung’s move from being a Class product to a
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Mass product
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Mass product
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Innovative Strategies( Samsung Marketing Academy)
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Innovative Strategies( Samsung Marketing Academy)
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adopted to tap potential buyers
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adopted to tap potential buyers
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tip-bottom="How Stratgy Shaps Structur " styl="width: 78px; margin: 0 2px"><
div class="shlf_small_thumbnail_shadow"><a hrf="http://www.scribd.com/doc/3685
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tp://imgv2-1.scribdassts.com/img/word_documnt/36869178/72x93/21819babaa/128355
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tom="MySQL Srvr Installation" styl="width: 78px; margin: 0 2px"><div class="s
hlf_small_thumbnail_shadow"><a hrf="http://www.scribd.com/doc/36949928/MySQL-S
rvr-Installation"><div class="thumbnail"><img src="http://imgv2-3.scribdassts
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f_pags">32 p.</span></div></a></div></div><div class="shlf_documnt" data-tip-
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d.com/doc/37017082/LID-EYE-RNAV-GPS-RWY-21-1009"><div class="thumbnail"><img src
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bottom="LID:LGU - RNAV (GPS) RWY 17 (1009)" styl="width: 78px; margin: 0 2px"><
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nt" data-tip-bottom="Wt Qustion Bank First 4 Units" styl="width: 78px; margin
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d2 Figurativ Languag Lsson 3" styl="width: 78px; margin: 0 2px"><div class=
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<div class="shlf_small_thumbnail_shadow"><a hrf="http://www.scribd.com/doc/370
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sts.com/img/word_documnt/37067540/72x93/37151638c/1283899693" /><span class="
no_of_pags">289 p.</span></div></a></div></div><div class="shlf_documnt" data
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lf_small_thumbnail_shadow"><a hrf="http://www.scribd.com/doc/37092214/Projct-R
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argin: 0 2px"><div class="shlf_small_thumbnail_shadow"><a hrf="http://www.scri
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ags">13 p.</span></div></a></div></div><div class="shlf_documnt" data-tip-bot
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mbnail"><img src="http://imgv2-3.scribdassts.com/img/word_documnt/37467812/72x
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79234" /><span class="no_of_pags">9 p.</span></div></a></div></div><div class="
shlf_documnt" data-tip-bottom="FM Cas Study Final Projct" styl="width: 78px
; margin: 0 2px"><div class="shlf_small_thumbnail_shadow gainlayout"><a hrf="h
ttp://www.scribd.com/doc/2058982/FM-Cas-Study-Final-Projct"><div class="thumbn
ail"><img src="http://imgv2-2.scribdassts.com/img/word_documnt/2058982/72x93/a
cba92b281/1283979234" /><span class="no_of_pags">9 p.</span></div></a></div></d
iv></li><li class="shlf_sgmnt" styl="width: 248px"><div class="shlf_documn
t" data-tip-bottom="Mattl Cas Study" styl="width: 78px; margin: 0 2px"><div c
lass="shlf_small_thumbnail_shadow gainlayout"><a hrf="http://www.scribd.com/do
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ibdassts.com/img/word_documnt/2058967/72x93/baad4471/1283979234" /><span cla
ss="no_of_pags">19 p.</span></div></a></div></div><div class="shlf_documnt" d
ata-tip-bottom="TQM Cas Study 1" styl="width: 78px; margin: 0 2px"><div class=
"shlf_small_thumbnail_shadow gainlayout"><a hrf="http://www.scribd.com/doc/205
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ts.com/img/word_documnt/2058955/72x93/d6bd29c39b/1283979234" /><span class="no
-bottom="Markting Cas Study" styl="width: 78px; margin: 0 2px"><div class="sh
lf_small_thumbnail_shadow gainlayout"><a hrf="http://www.scribd.com/doc/205895
3/Markting-Cas-Study"><div class="thumbnail"><img src="http://imgv2-4.scribdas
sts.com/img/word_documnt/2058953/72x93/b95f618379/1283979234" /><span class="n
o_of_pags">3 p.</span></div></a></div></div></li><li class="shlf_sgmnt" styl
="width: 248px"><div class="shlf_documnt" data-tip-bottom="COKE CASE STUDY" s
tyl="width: 78px; margin: 0 2px"><div class="shlf_small_thumbnail_shadow gainl
ayout"><a hrf="http://www.scribd.com/doc/2058950/COKE-CASE-STUDY"><div class="t
humbnail"><img src="http://imgv2-1.scribdassts.com/img/word_documnt/2058950/72
x93/dd76ff73b9/1283979234" /><span class="no_of_pags">19 p.</span></div></a></d
iv></div></li></ol></div></div><div class="shlf_dg shlf_outr_right"></div><
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scribd.com/mugild" rl="nofollow" styl="background-imag: url('http://imgv2-2.s
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<p class="usrnam"><a hrf="http://www.
scribd.com/mugild" class="us rnam " r l="nofollow">mugild</a> lft a commnt</p

>
<blockquot>hy nic prsntation. can u snd it
to m at <a hr f="mailto:moh du@gmail.com">mohdu@gmail.com</a>.. it will b us

ful for my mba studis</blockquot>
<div class="viws_vnts_vnts_dat_rply">
<div class="clarfix">
<span class='vnt_tim'><nobr><a hrf="http://www.scribd.com/vnts/208

11026?us r_id=19199109-mugild">01 / 01 / 2010</a></nobr></span>
<div class="vnt_rply">
<a class="vnt_rply_button" onclick="Scribd.commnt.sh

owR plyForm('http://www.scribd.com/documnts/2058946/commnts/20811026/nw_rply

?to_uid=19199109', '1124654_2058946'); rturn fals"><span>Rply</span></a><img
alt="Spinnr_mac_whit" class="documnt_vnt_rply_spinnr" id="documnt_vnt_
rply_spinnr_1124654_2058946" src="http://s6.scribdassts.com/imags/spinnr_ma
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', 'http://www.scribd.com/vnt_flags?vnt_flag%5Bvnt_id%5D=20811026&vn
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rt</a>
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<div class="vnt_rply_containr" id="documnt_vnt_rply_cont
ain r_1124654_2058946" styl="display:non"></div>

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934">


934', 'http://www.scribd.com/vnt_flags?vnt_flag%5Bvnt_id%5D=20071032&
vnt_flag%5Bto_uid%5D=19721511'); rturn fals;"></a>
</div>
scribd.com/martinfox06" rl="nofollow" styl="background-imag: url('http://imgv
2-1.scribdassts.com/img/word_usr/19721511/18x18/1747465ab4/1284041305'); backg
round-rpat: no-rpat; background-position: cntr cntr;" titl="martinfox06
"></a></div>
</div>
scribd.com/martinfox06" class="us rnam " rl="nofollow">martinfox06</a> lft a

commnt</p>
<blockquot>I got many usful information. Thank
you for your pr s ntation</blockquot>


71032?us r_id=19721511-martinfox06">11 / 26 / 2009</a></nobr></span>


?to_uid=19721511', '1048934_2058946'); rturn fals"><span>Rply</span></a><img
alt="Spinnr_mac_whit" class="documnt_vnt_rply_spinnr" id="documnt_vnt_
rply_spinnr_1048934_2058946" src="http://s6.scribdassts.com/imags/spinnr_ma
c_whit.gif?1285356807" styl="display:non" />
">
inappropriat or spam" class="flag " onclick="Scribd.commnt.flagEvnt('1048934

', 'http://www.scribd.com/vnt_flags?vnt_flag%5Bvnt_id%5D=20071032&vn
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rt</a>
</div>
</div>
</div>

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70">


70', 'http://www.scribd.com/vnt_flags?vnt_flag%5Bvnt_id%5D=18890369&v
nt_flag%5Bto_uid%5D=7102006'); rturn fals;"></a>
</div>
scribd.com/p opl /viw/7102006-sunayana-sharma87748" rl="nofollow" styl="backg

round-imag: url('http://imgv2-1.scribdassts.com/img/word_usr/7102006/18x18/18
9db75793/1284430694'); background-rpat: no-rpat; background-position: cntr
cntr;" titl="sunayana.sharma87748"></a></div>
</div>
scribd.com/p opl /vi w/7102006-sunayana-sharma87748" class="usrnam " rl="nofo

llow">sunayana.sharma87748</a> lft a commnt</p>
<blockquot>hy.........its awsumm......rally
hlpful fr mba studnts.......good work...kp it up!!!</blockquot>

90369?us r_id=7102006-sunayana-sharma87748">01 / 27 / 2009</a></nobr></span>


?to_uid=7102006', '221070_2058946'); rturn fals"><span>Rply</span></a><img al
t="Spinnr_mac_whit" class="documnt_vnt_rply_spinnr" id="documnt_vnt_r
ply_spinnr_221070_2058946" src="http://s6.scribdassts.com/imags/spinnr_mac_w
hit.gif?1285356807" styl="display:non" />

">
inappropriat or spam" class="flag " onclick="Scribd.commnt.flagEvnt('221070'

, 'http://www.scribd.com/vnt_flags?vnt_flag%5Bvnt_id%5D=18890369&vnt
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</a>
</div>
</div>
</div>

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</div>
08">


</div>
scribd.com/ticlar" rl="nofollow" styl="background-imag: url('http://imgv2-1.s
cribdassts.com/img/word_usr/2623843/18x18/39b7c452/1283980267'); background-
rpat: no-rpat; background-position: cntr cntr;" titl="ticlar"></a></div
>
</div>

scribd.com/ticlar" class="us rnam " r l="nofollow">ticlar</a> lft a commnt</p
>
<blockquot>hy , this is nic prsntation , bu
t atl ast you should put slid r francs as wll as on slid
for rfrancs..
by th way , ovrall it is good..</blockquot>

45723?us r_id=2623843-ticlar">10 / 02 / 2008</a></nobr></span>



">

</a>
</div>
</div>
</div>

</div>
</div>
</div>
77">


</div>
scribd.com/puzzl r%20f" rl="nofollow" styl="background-imag: url('http://imgv

2-4.scribdassts.com/img/word_usr/2441479/18x18/dbd5600f62/1284430694'); backgr
ound-rpat: no-rpat; background-position: cntr cntr;" titl="puzzlr f"><
/a></div>
</div>
scribd.com/puzzl r%20f" class="us rnam " rl="nofollow">puzzlr f</a> lft a co

mmnt</p>
<blockquot>hy, can u snd this prsntation to
my id:
<a hrf="mailto:puzzlingpunch@gmail.com">puzzlingpunch@gmail.com</a> plz?
</blockquot>
32711?us r_id=2441479-puzzlr-f">08 / 19 / 2008</a></nobr></span>



">

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