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  • Indian Premier League (IPL)

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    Manisha Sachdeva
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    The document summarizes the business model and financial aspects of the Indian Premier League (IPL), a professional Twenty20 cricket league. Money comes from media rights deals, franchise bids, sponsorships, and other sources. While the short format and entertainment value attract viewers and money, it has made test cricket less exciting in comparison and shifted the focus to the business and gambling aspects of the sport over the game itself.

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    The document summarizes the business model and financial aspects of the Indian Premier League (IPL), a professional Twenty20 cricket league. Money comes from media rights deals, franchise bids, sponsorships, and other sources. While the short format and entertainment value attract viewers and money, it has made test cricket less exciting in comparison and shifted the focus to the business and gambling aspects of the sport over the game itself.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    23 views8 pages

    Indian Premier League (IPL)

    Uploaded by

    Manisha Sachdeva
    The document summarizes the business model and financial aspects of the Indian Premier League (IPL), a professional Twenty20 cricket league. Money comes from media rights deals, franchise bids, sponsorships, and other sources. While the short format and entertainment value attract viewers and money, it has made test cricket less exciting in comparison and shifted the focus to the business and gambling aspects of the sport over the game itself.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 8

    Indian Premier

    League (IPL)
    India’s Virtual Casino
    Guess??
    Why the stands are empty??
    ► Glucose high of Twenty20 makes test
    cricket a yawning event (at best)

    ► Even a half-hour highlights package of


    test cricket can fail to entertain as
    much as a Twenty20 game

    ► People are not ready to waste time


    The Great Gamblers
    Board of Control for Cricket in
    India
    Franchises

    Sponsor
    s
    Players

    Spectators/ Fans
    And Of Course…..
    So where is the money coming
    from…..
    Media Rights Central Money raised by Franchise Bid
    Revenues Franchises Money

    ► $1 Billion ► Title ► Selling ► Mumbai($111


    advertiseme .9M)
    for 10 Sponsorshi
    nt for stadia ► Bangalore($1
    years p of event 11.5M)
    ► Licensing Hyderabad($1
    ► Sony ► Licensed ►
    products 07M)
    Merchandi ► Chennai($91
    ► Merchandise
    sed M)
    sale
    ► Delhi($84M)
    ► Advertising ► Mohali($76M)
    on Tickets ► Kolkata($75M
    ► Gate Money )
    ► Jaipur($67)
    The gambling
    dashboard
    High
    BCCI Franchises
    Return

    44 Sponsors
    Viewers
    Players
    Size of
    Revenues

    Low
    Low High
    Risk

    7
    Finally…

    CHILL OUT
    and
    ENJOY CRICKET
    BUT Do Not Slap a person
    from other City!!!!!

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