PRESENTATION OF

RETAIL
MANAGEMENT

PRESENTED BY:
Prakshit
Deoraj pradhan
Pratik kr jain
Devanand kr thakur
‘‘KOUTONS RETAIL
OUTLAY , MEERUT’’

V/S

“PROVOUGE, MEERUT”
 INTRODUCTION
• WHAT KOUTONS IS ALL ABOUT…..?

• WHAT PROVOUGE IS ALL ABOUT…..?

Key Achievements
• Awarded as the “Most Admired Fashion Group” at Images Fashion
Awards ’08 Mumbai.

• Awarded the title “Most Dynamic Brand of the Year 2006“by LYCRA
Images Fashion Awards.

• Awarded the title “Value Retailer of the Year 2006” by Star Retailer- the
Consumer way.

• Nominated for the “Brand of the Year – Men’s Casual wear (Large)” at
Apex Award, 2006 by the Clothing Manufacturers Association of India
The target market is a defined segment of the market that is
the strategic focus of a business or a marketing plan.
Normally the members of this segment possess common
characteristics and a relative high propensity to purchase a
particular product or service.
TARGET MARKET FOR:

• KOUTONS
 Cater to the upper middle class of the society.
 Age group between 5-60 years.
 Changed its image from Denim to Fashion variants.

“Value for money and high on fashion”

• PROVOUGE
Cater to the upper-upper class of the society.
 Age group between 20-50.
 Lifestyle products.
 Location
 KOUTONS
 Exclusive store in shopping malls, shopping centers and markets which
are in the heart of the city.
 Operates with 1400 outlets under the name of ‘Koutons’ & ‘Charlie
Outlaw’ brands, making it the biggest retailer in number of stores in India.
 Their business model comprises a mix of company owned outlets and
franchise outlets but the emphasis is on the latter.

 PROVOUGE
 Provouge is retailed through a string of exclusive brand outlets called
"Provouge Studio" at 70 locations across the country.
 Do not have franchisee outlet
 Product detail

KOUTONS PROVOUGE
Shirt Jeans
Jeans Shirts
T-shirts Cotton pants
T shirts
Lower Ladies wear
Kids wear Accessories
Blazers Seasonal Apparels
Jackets
Pullovers
Suits
 PRICE
KOUTONS PROVOUGE
• All products are sold at All products are sold at
listed price, which are listed price, which are
settled by Koutons settled by Provouge.
 Shirts: 1299-1699
outlay.  Trouser: 1499-1899
Shirts: 799-1399  Jeans: 1899-2499 and so on…..
Trouser: 999-1599 • There are various
Jeans: 1499-2199 and so discounts such as; 50% off
on….. or 1+1 offer
• High Fashion at Low Price
to mass market • Pricing objective it is
• Pricing objective is to be in based on Quality
Status quo  leadership
 PROMOTIONS
KOUTONS PROVOUGE
Television Dummy in outlay
Fashion
Advertisement
Magazines
Newspapers Hoardings inside the outlay
Internet Discount schemes
Bill boards ,banners etc
 Services
• Both are good at their service part as:
• Both maintains Data base of their loyal customers and inform them about
new offers and new arrivals.
• They work with good customer handling.
• Quality of service is all most same.
• Both provide alteration services to their customers.

And also both have same working time :

• 10.00 AM TO 9.30 PM, 
1.00 PM TO 1.30 PM Lunch

• If we talk about personnel working there both having 5 to 6 .One boss ,

four or five sales boys and one helper.
conclusion