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How To Effectively Launch A New Product
How To Effectively Launch A New Product
Launch
a New Product
Perri Cebedo and Associates
Sales and Marketing Training International
To determine:
– Target Market
– Market needs
– Positioning and strategy
– New product strengths and weaknesses
– Company strengths and weaknesses
– Packaging/ pricing
Marketing Plan
– Anticipated date of registration approval
– Update of SWOT analysis
Preparation of training materials
Clinical trials or seeding trials
Organization of scientific meetings
Participation at regional congresses
Final marketing plan
Formulary kit
Product monograph
Collection of key clinical studies
Seeding trials expanded
Profiling target MDs
Action plans per territory
Handling MD resistance
Post launch bulletin
Producing the Audio Cassette Training Program, Post
Launch Feedback
Revising plans