PRINCIPLES

OF
MARKETING
INTRODUCTION
OF MARKETING
 Introduction….

 They are the best

 I always eat there
 I only travel with that bus service
 I buy my garments from there
 I will prefer to go that University
 Intro….
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Ad Promot Deliver
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Bill s e r v i ces R e s
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Catalogues s
o n u p o n ic i n g
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ic R P
Publ i li n g ackagin
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 What is Marketing

Process of creating consumer value in

the form of goods and services that can
approved consumer life
 Cont…

Identifying and satisfying customer

needs.
 How customers are created?
 Identify customer’s need
 Design the product or service to satisfy the
need
 Communicate the product information to
customer
 Make the product available
 What is Marketing
Availability of
• Right Product
• Right Place
• Right time
Make sure customer Is aware of product
 Marketing (Philip Kotler)

Marketing is a social and managerial

process whereby individuals and groups
obtain what they need and want through
creating and exchanging products and
values with others.
 Marketing (Stanton)

Marketing is a total system of business

activities designed to plane price promote
and distribute want satisfying products to
target markets to achieve organizational
objectives.
 Marketing (AMA)
)
(American Marketing Association

Marketing is a performance of business

activities that direct the flow of goods and
services to the customers and the users.
 Goals of Marketing

 Attract new customer by offering by

promising superior value
 keep and grow current customers by
delivering satisfaction.
 Simple Marketing System

Communication
product\Service

Price
Producer Customer

Feed Back
 THINK

 Learning to make what u can sell or selling

what u can make
 Delivery of customer satisfaction at profit