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Case Study
Case Study
Case Study
As per the DIL 2010, INTERNET is the most influential media channel in term of decision making of
consumer, EXPLAIN?
Case study .2
“PAYDAY PROXIMITY “changes consumer motives and purchasing behavior and not price or Bank
Account size, EXPLAIN?
Case study.3
Assume you are naresh goyal of Jet Airways for a day. What are the changes you would like to take and
implement to make Jet Airways a more consumer friendly or oriented Company.