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    This document appears to be a presentation for Digicel on market dynamics research in Haiti. It analyzes the mobile phone market in Haiti by looking at factors such as price, coverage, technology, number of subscribers, brand affinity, and advantages for different providers including Voila and Haitel. It places these companies on a chart analyzing usage levels and brand affinity among low, mid, and high-end users in Haiti.

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    This document appears to be a presentation for Digicel on market dynamics research in Haiti. It analyzes the mobile phone market in Haiti by looking at factors such as price, coverage, technology, number of subscribers, brand affinity, and advantages for different providers including Voila and Haitel. It places these companies on a chart analyzing usage levels and brand affinity among low, mid, and high-end users in Haiti.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    7 views2 pages

    1 Slide

    Uploaded by

    christinecoupet
    This document appears to be a presentation for Digicel on market dynamics research in Haiti. It analyzes the mobile phone market in Haiti by looking at factors such as price, coverage, technology, number of subscribers, brand affinity, and advantages for different providers including Voila and Haitel. It places these companies on a chart analyzing usage levels and brand affinity among low, mid, and high-end users in Haiti.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Market Dynamics Research

    Presentation prepared for Digicel


    Presentation – September 2010

    Prepared by:
    Brand Affinity / Sympathy 2

    Low usage High usage

    Voila has a very faithful Mid-upper clientele who never switched


    High affinity

    Low End Mid End High End

    Haitel is neglectable to all categories although some recognition of good offers


    Low affinity

    ----------------------Technology--------------------
    -------------------Prices--------------------------
    --------Number attachment-------------------
    Coverage -------------------Advantages-------------------- Brand affinity -----------Coverage-------------

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