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  • Management Lessons From Liberal Arts: Navneet Bajaj 32262 MKTG-B, SIBM Pune

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    This document discusses examples of innovation in different industries including space engineering, fast moving consumer goods (FMCG), housing, entrepreneurship, and advertising. It provides cases such as NASA spending millions to develop anti-gravity pens for space use while Russians simply used pencils; a toothpaste company increasing sales by making the tube opening bigger; and Estee Lauder entering the French market by breaking a perfume bottle at a busy museum. The examples illustrate how small, creative solutions can drive major impacts and business value through innovation.

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    This document discusses examples of innovation in different industries including space engineering, fast moving consumer goods (FMCG), housing, entrepreneurship, and advertising. It provides cases such as NASA spending millions to develop anti-gravity pens for space use while Russians simply used pencils; a toothpaste company increasing sales by making the tube opening bigger; and Estee Lauder entering the French market by breaking a perfume bottle at a busy museum. The examples illustrate how small, creative solutions can drive major impacts and business value through innovation.

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    30 views12 pages

    Management Lessons From Liberal Arts: Navneet Bajaj 32262 MKTG-B, SIBM Pune

    Uploaded by

    navneet0909
    This document discusses examples of innovation in different industries including space engineering, fast moving consumer goods (FMCG), housing, entrepreneurship, and advertising. It provides cases such as NASA spending millions to develop anti-gravity pens for space use while Russians simply used pencils; a toothpaste company increasing sales by making the tube opening bigger; and Estee Lauder entering the French market by breaking a perfume bottle at a busy museum. The examples illustrate how small, creative solutions can drive major impacts and business value through innovation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    Management Lessons from

    Liberal Arts
    Navneet Bajaj
    32262
    Mktg-B, SIBM Pune
    "An idea is only an idea until you convert it into
    something meaningful. That's when
    innovation starts."
    – Steve Jobs, Apple
    Topic for Presentation

    Citation of Innovative Technique


    used in Industry
    INNOVATION
    Space Engineering
    • Pens wont work without Gravity
    • NASA invested millions of $$ to make anti-
    gravity pens, that worked in Space
    • They developed a pen that worked even up-
    side-down in 300 degrees

    • Russians used a Pencil !!!


    FMCG
    • A toothpaste company was looking to improve sales &
    Profitability
    • No, it’s not an ad campaign or staffing re-structure plan
    • They simply make the hole in the end of the
    toothpaste tube a little bit bigger
    • People inadvertently use more product; forcing them
    to buy more regularly
    • Result: Increased sales
    Housing
    • House for the
    poor??
    • Can innovation
    help
    • Safe, hygienic,
    energy efficient
    Entrepreneurship
    • Estee Lauder, 1920’s wanted to enter France
    market, to up-market customers
    • Only possible if product displayed in L’efgari
    Museum, but authorities didn’t let her
    • She went there, when another big event was
    going on and broke a bottle of perfume
    • People started talking and now it’s a $ 300 Mn
    brand
    Creative Ads
    • This one for ‘No
    Smoking’
    Bus Powered By Duracell !!!
    • Seat Belts save
    life…
    Thank you

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