Scribd Logo
Upload

Welcome to Scribd!

  • Agency Evaluation .

    Uploaded by

    Arjun Dwivedi
    23 views3 pages
    This document outlines the parameters and variables to consider for planning and evaluating a concept contest. It includes sections on developing a positioning plan, promotional plan with elements like media tie-ups and creative promotions, managing preliminary events and judging, final event execution, and tying up with vendors for gifts. The document provides a framework to structure the contest, promote it, select winners, and implement prizes across multiple stages.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines the parameters and variables to consider for planning and evaluating a concept contest. It includes sections on developing a positioning plan, promotional plan with elements like media tie-ups and creative promotions, managing preliminary events and judging, final event execution, and tying up with vendors for gifts. The document provides a framework to structure the contest, promote it, select winners, and implement prizes across multiple stages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    23 views3 pages

    Agency Evaluation .

    Uploaded by

    Arjun Dwivedi
    This document outlines the parameters and variables to consider for planning and evaluating a concept contest. It includes sections on developing a positioning plan, promotional plan with elements like media tie-ups and creative promotions, managing preliminary events and judging, final event execution, and tying up with vendors for gifts. The document provides a framework to structure the contest, promote it, select winners, and implement prizes across multiple stages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Evaluation parameter.

    operational
     Mudra Rating. Strength weakness feasibility Cost.

    Concept contest.          

    positioning plan          
    Promotional plan.          

    Covering pr.          
    Media tie ups.          

    Promotional
    elements creative.          
    Mode of
    participation.          
    Management of
    prelim event &
    judging.          
    Final event
    execution.          
    Tie up with
    vendors for gift.          
    Tie up with
    channel broad cast
    the event.          

    Event audit.          

    Contest Concept.
    s. no Variables.
    1 Simplicity.

    2 Appeal to the consumer.

    3 Extent of trade involvement.


    4 No of levels.

    5 Customer Education involved.


    positioning plan
    s. no variables
    1 Health.
    2 Taste
    3 Nutrition
    4 Understanding my consumer
    5 Variety.

      Covering pr.
    s.no Variables.
    1  
    2  
    3  
    4  

    Media tie ups.


    s.n
    o Variables.
    Television. Production Television.
    cost, can we get into For advertisement.
    marketing cum sales tie For a reality show.
    1 up. Press launch.
       
    Radio production or Show on a radio. Theme, concept.
    cost. Marketing cum Jingles on radio. Theme, concept, fees.
    2 sales tie up. Teaser on radio
       
    Columns in newspaper.
    3 Newspaper. Launch coverage.
       
    4 Out store. Hoardings, display.
       
    5 In store. Buntings, posters, banners.

    Promotional elements creative.


    s.n
    o Variable.
    1 Attractiveness.
    2 Message conveyed on it.

    Management of prelim event & judging.


    s. no Variable.
    1 Structure of the prelim.
    2 Creating hype from prelim.
    3 cities covered in prelim
    4 No: of people involved in prelim.
    5 selection criteria
    6 Selection procedure.
    7 No: of selection from prelim.
    8 Judges for prelim.

    Final event execution.


    s.n
    o Variables.
    1 Place.
    2 Arrangements.
    3 No of people presents.
    4 Other arrangements.

    tie up with vendors for gift.


    s.n
    o variables
    1 Different kind of gifts.
    2 Cost of gifts.
    3 Any offer from the vendor

    You might also like