VARIATION IN CULTURAL VALUES

Cultural values are widely held beliefs that affirms

what is desirable.

These values are categories into three general

category :
•Other -oriented values
•Environment -oriented values
•self -oriented values
 Other-Oriented values
This reflects a society’s view of the appropriate
relationship between individuals and groups.
• Individual/collective
• Youth/age
• Extended/limited family
• Masculine/feminine
• Competitive/cooperative
• Diversity/uniformity
 Environment-oriented values
Prescribes a society’s relationship to its economical and
technical as well as physical environment
• Cleanliness
• Performance/status
• Tradition/change
• Risk taking/security
• Problem solving/fatalistic
• nature
 Self-oriented values
Reflects the objectives and approaches to life that the
individual members of society fund desirable
• Active/passive
• Sensual gratification/abstinence
• Material/nonmaterial
• Hard work/leisure
• Postponed gratification/immediate gratification
• Religious/secular