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Ishu Priya
Date :- 8th may 2010
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4 he Indian consumers are noted for the high
degree of value orientation.
4 Indian consumers have a high degree of family
orientation.
4 Indian consumers are also associated with
values of nurturing, care and affection
4 he role of history and tradition in shaping the
Indian consumer behavior is quite unique.
  
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4 
?ocialites belong to the upper class.
hey prefer to shop in specialty
stores, go to clubs on weekends, and
spend a good amount on luxury
goods.

4 |
he Conservatives belong to the
middle class , hey are traditional in
their outlook, cautious in their
approach towards purchases, spend
more time with family than in partying
and focus more on savings than
spending.
4  ! 
he working woman today has grown
out of her long-standing image of
being the homemaker Working
women have their own mind in
decision to purchase the products
that appeal to them.

4 "
hey aspire to social status and
power,
hey spend more on leisure and
entertainment-activities than on
future looking investments.
4 |

he Indian rural market has been

growing at 3-4% per annum,
adding more than 1 million new
consumers every year and now
accounts for close to 50% of the
volume consumption of fast-moving
consumer goods (FMCG) in India .
conclusion

4 op class, middle

class and lower class
are income related
classifications of the
population and each of
this class has its own
consumption pattern.
 ›eferences
4 www.google.com
4 Consumer behavior book by
I Hawkins
J Best
A Coney
Amit Mookerjee
4 Product market study journal

Thank you