Scribd Logo
Upload

Welcome to Scribd!

  • Role of Social & Behavioral Sciences in Developing The Consumer Decision-Making Model

    Uploaded by

    scorpionking14
    8 views6 pages
    The social and behavioral sciences study how individuals operate within societies and groups. They examine factors like anthropology, social psychology, sociology, economics, and demography. Psychology specifically looks at how perception, attention, emotion, personality, education, and attitudes influence individual decision making. The document then presents a simple model of consumer decision making that is influenced by external social and cultural factors as well as firms' marketing efforts. It shows the input, process, and output of consumer decisions, including need recognition, information search, evaluation, purchase, and post-purchase evaluation.

    Original Description:

    Original Title

    CB-1 (1)

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The social and behavioral sciences study how individuals operate within societies and groups. They examine factors like anthropology, social psychology, sociology, economics, and demography. Psychology specifically looks at how perception, attention, emotion, personality, education, and attitudes influence individual decision making. The document then presents a simple model of consumer decision making that is influenced by external social and cultural factors as well as firms' marketing efforts. It shows the input, process, and output of consumer decisions, including need recognition, information search, evaluation, purchase, and post-purchase evaluation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views6 pages

    Role of Social & Behavioral Sciences in Developing The Consumer Decision-Making Model

    Uploaded by

    scorpionking14
    The social and behavioral sciences study how individuals operate within societies and groups. They examine factors like anthropology, social psychology, sociology, economics, and demography. Psychology specifically looks at how perception, attention, emotion, personality, education, and attitudes influence individual decision making. The document then presents a simple model of consumer decision making that is influenced by external social and cultural factors as well as firms' marketing efforts. It shows the input, process, and output of consumer decisions, including need recognition, information search, evaluation, purchase, and post-purchase evaluation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Role of social & Behavioral Sciences in

    Developing the consumer Decision-


    Making Model

    Group 4:
    Roll No.:
    32,40,42,44,45
    Social and Behavioral Sciences

    The Social and Behavioral sciences are concerned


    with the study of human society and with the
    relationship of individuals in society.
    Social Sciences…
     Anthropology (Influence of Society on the Individual)
    • Geography

    • Cultural
    • Linguistic

     Social Psychology (Study of how an individual Operates in Groups)

     Sociology (The study of groups)

     Economics

     Demography (Gender, Age, Income, Education, Religion, Family)


    Behavioral Sciences…

     Psychology (Study of the Individual)

    • Perception
    • Attention
    • Emotion
    • Personality
    • Education
    • Attitude
    Simple Model of Consumer Decision Making
    External Influences

    Sociocultural Environment
    Firms Marketing Efforts
    Input 1. Family
    1. Product
    2. Informal Sources
    2. Promotion
    3. Other Noncommercial Sources
    3. Price
    4. Social Class
    4. Channels of Distribution
    5. Culture & Sub culture

    Consumer Decision Making

    Psychological Field
    Need
    1. Motivation
    Recognition
    2. Perception
    Process
    Process 3. Learning
    Pre-purchase
    4. Personality
    Search
    5. Attitudes
    Evaluation of
    alternatives
    Experience

    Post-decision Behavior

    Purchase
    1. Trial
    Output
    2. Repeat Purchase

    Post –Purchase Evaluation


    THANK YOU!!

    You might also like