Professional Documents
Culture Documents
Behavior Pattern of Consumer While Buying A Car: Prepared by
Behavior Pattern of Consumer While Buying A Car: Prepared by
Prepared by:
Amit Parmar
Harsh Jani
Mithilesh Thacker
Pratik Patel
Payal Popat
Raviraj Soni
Shrey Shah
FACTORS IDENTIFIED
Price
Brand image
Features
Style / Appearance
After sales service
Time of delivery
Promotion
BUYING PATTERN OF SMALL/MIDSIZE
CAR
Presentation by salesman FACTORS RATING RANK
Price 2 6
Sometimes confused
Brand 7 3
Average visits to showroom
Features 5 5
before final purchase
Appearance 9 1
Impact of friends and family
Delivery Time 8 2
Price 10 8 9 9 9 9 8 8.85 1
Brand 9 5 8 10 4 10 8 7.71 3
Features 9 7 9 8 9 8 6 8 2
Appearance 7 6 8 7 7 7 7 7 4
Delivery 6 5 5 5 8 7 3 5.57 7
Time
After Sales
Service 5 6 5 6 8 6 5 5.85 5
Promotion 5 5 6 6 3 7 8 5.71 6
INDIVIDUAL RATINGS LUXURY CAR
SEGMENT
FACTORS AMIT HARSH PAYAL MITHILESH SHREY PRATIK RAVIRAJ AVG. RANK
Price 2 5 3 7 5 9 5 5.14 6
Brand 10 9 9 10 8 10 8 9.14 1
Features 9 8 9 8 9 9 6 8.29 3
Appearance 10 7 9 8 9 8 8 8.43 2
Delivery 4 6 3 6 6 7 5 5.29 5
Time
After Sales
Service 8 7 7 5 7 7 6 6.71 4
Promotion 6 4 5 4 2 5 7 4.71 7
THANK YOU