A

PRESTATION
ON
INTENTION,VISION & MISSION
OF
MERI LAPTOP CORPORATION

PRESENTED BY
GROUP-1
 ABOUT MERI LAPTOP
• Meri laptop is our class project, basically it is a business
concept of producing laptop for the two major target
customer of the laptop market.

• With the help of this project we will learn the application of

various tools of Business Planning & Strategic Management in
a business.
 Intention of business
Strategic intention lays down the framework
within which firms would operate, adopt a
predetermined direction and attempt to achieve
their goal.
 FACTOR OF INTENTION
• Identification of segment
• Need identification
• Study of competitive market
• Developing the value & plan
 VISION OF BUSINESS

To articulates(fluent and clear in speech) the

position that a firm would like to attain in the
distant(far away) future.
WHAT A VISION SHOULD AND SHOULD
NOT BE
A vision should be-
An organization charter of core values and principles
The ultimate source of our priorities, plans and goals*
A puller into the future*
A determination and publication of what makes us unique
A vision should not be-
×A high concept statement motto or literature or an advertising
slogan
×History of our proud past
×Passionless
 MISSION OF BUSINESS

A mission statement is more concerned with the

overall aim of the business, a simple statement
of the company’s reason for being.
 CARACTERISTICS OF MISSION
STATEMENT
• It should be feasible
• It should be precise
• It should be clear
• It should be motivating
• It should be distinctive
• It should indicate strategy
• It should indicate how objective are to achieve