MARKETING RESEARCH OF SAINT-GOBAIN

GLASS ON PLANILAQUE AND SUN BAN

RANGE OF GLASS FOR RESIDENTIAL
SEGMENT

BY:
Niladri Kumar
 SAINT GOBAIN GLASS-AN
INTRODUCTION

Global leaders in Glass Manufacturing Industry

It came to India in 1996.

With the acquisition of Grindwell Norton

The brand launched range of Sun Ban glasses

It prevents heat and gives cooling comfort

Saint Gobain- A classic case of successful B2B

brand.
 It has tagline “THE FUTURE OF
GLASS”
 Brand takes pride in rich heritage
 Main aim of the company:-
To establish the brand as the leader.
Highlight the quality of Saint Gobain
glasses.
 OBJECTIVES AND RESEARCH
METHODOLOGY

THE objectives are:-

 To determine awareness level of customers

regarding the brand and its product.

 To have detailed knowledge of Sun Ban

 To understand the role of key decision maker in

purchase of glass
 Level of awareness in the price

 The availability of Saint Gobain glasses in market .

 Type of research – Descriptive
 Method of Data Collection:-
Primary Data(questionnaire)
Secondary Data (websites, company manuals
 Sampling Method –Convenience Sampling
 Sample size – 62
 Scope – Delhi and NCR
DATA INTERPRETATION AND
ANALYSIS

Are you Aware of Saint Gobain Glass

10%

Yes
No

90%
How would you score Saint Gobain Glass as a brand on a scale of
1-5
1-Very bad, 2- Bad , 3-average, 4-good, 5- excellent)

Rating

35%

30% 30%

5%

0%

1 2 3 4 5
 Are you aware of ‘Sun Ban’ range of glass?

34%

Yes
No

66%
 FINDINGS OF THE STUDY
 Saint Gobain is a well known brand.
 Has built brand equity as people perceive its
product undoubtedly to be good.
 People scaled SGG as a very good brand.
 Almost 66% of respondent knows about the
sun ban range of glass.
 SGG is easily available in the market.
 CONCLUSION

 Saint Gobain is established company in glass

industry.
 It gets hard competition from its competitors.
 The main competitors are Asahi, guardian,
etc.
 People were excited to know about Sun Ban.
 RECOMMENDATIONS

 The company should be promoted together

with the product sun-ban.
 Company should come up with more TV
commercials.
 Company should consider on readjusting
the price of the product sun ban as most
people felt that it was overpriced.
 LIMITATIONS OF THE STUDY

 Scope of study is restricted to Delhi

and NCR.
 Sample size is very small.
 Time constraints.
 Many respondents were not willing
to fill up the entire questionnaire.