Medi-caps Institute of Technology and

Management

ALL
ABOUT
Presented By:-
Pallavi Saxena
ADS
 What? & Why?
 Now and Then (Aaj Kal)
 Types of Advertisements.
 The Making of Ads.
 Do’s & Don'ts.
 Parameters for evaluating commercials.
Activity of attracting public attention to a product or business,
as by paid announcements in the print, broadcast, or
electronic media, to gain revenue.
Commercials
AAJ KAL
 Print Advertising – Newspapers,
Brochures, Magazines

 Outdoor Advertising – Billboards, Kiosks,

Tradeshows and Events
 Broadcast advertising – Television, Radio and the
Internet
 Covert Advertising – Advertising in Movies
 Surrogate Advertising – Advertising Indirectly

 Public Service Advertising – Advertising for Social

Causes
 Celebrity Advertising
 What : Product

 Who : Target Audience.

 How : Reaching target Audience

Mission
Media

Money

Message
 DO consider the most appropriate media

 DO validate your message

 DO pay attention to your environment

 DO make your ads compelling

 DO measure your advertising money

 DON’T be too impatient

 DON’T make promises you can’t keep.

 DON’T over complicate your message.

 DON’T put the onus of sales solely on

advertising.

 DON’T be copy cat

 Camera effects
 Concept
 Execution
 Model choice
 Model performance
 Jingle