REVERSE LOGISTICS

Presented by shajahan shaik. Roll no.21

GBS,
HYD.
Reverse Logistics

From retailer to manufacturer for disposal or repair.

OBJECTIVES OF REV LOG.
 Handling of returned merchandise
 Damage
 Seasonal inventory
 Resell via outlet
 Salvage of outdated products
 Stock–balancing returns

 Recycling and reuse

 Material reuse
 Remanufacturing / refurbishing

 Hazardous materials disposition

SIGNIFICANCE IN HIGH TECH INDUSTRY
 Shorter life cycles
 Opportunities to reuse and create value out of a nearly omnipresent asset
 How to recover and reuse materials contained within E-waste?
 Lead, copper, aluminum gold, plastics and glass
 E-waste includes computers, televisions, cell phones, audio
equipment and batteries
CHALLENGES
Poor data collection leads to uncertainty about
return causes.
Improving the return process decreases costs.
Being able to see defective products and to
track return issues
PREVENTION
 To increase Quality – minimize returns by defective
products

 Return agreements with retailers / distributors

 Customer Service – providing toll-free numbers that

customers can call before returning products
EXAMPLE
 Nintendo America is the largest portable game console
manufacturer. (nintendo DS)
 They had issues with the product quality in 2006

 Many of the consumers were not satisfied with the faulty

product and demanded for money back
 Joe conklin, product support manager of nintendo was
worried about the market situation and formed a panel to
resolve the issue
 Panel came up with the identification of defective LCD
screen in the portable gaming systems.
 In addition to that, nintendo panel identified
inappropriate coordination between the suppliers and
retailers
 Both the forward integration and backward integration
were faulty.
 Joe came up with the resolution of forming set rules to
the retailers and suppliers
 The reverse logistics part was efficiently monitored and
rectified to meet the customer complaints and the
product service.
 The resolution was in the areas of
- retailers, they have to register the game player sold to
the consumer at the point of sale
- Nintendo/retailers can determine if the product is under
warranty, and also if it is being returned inside the
allowed time window
- The impact from this new system on their bottom line
was substantial: 80% drop in return rates
FORWRD & REVERSE

Retailer

Central
Warehouse

Manufacturer
THANK YOU