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    Introduction To Marketing: The Company, The Customers, and The Employees

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    Motaqi
    The document is a presentation on introduction to marketing that was given at Bakhtar University in Afghanistan. It covers key marketing topics like the marketing mix, segmentation, targeting, and positioning (STP), product life cycle (PLC), brand management, and analyzing customers, competitors and markets. The presentation provides an overview of fundamental marketing concepts and frameworks to help understand value creation through meeting customer needs profitably.

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    Introduction To Marketing: The Company, The Customers, and The Employees

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    Motaqi
    38 views26 pages
    The document is a presentation on introduction to marketing that was given at Bakhtar University in Afghanistan. It covers key marketing topics like the marketing mix, segmentation, targeting, and positioning (STP), product life cycle (PLC), brand management, and analyzing customers, competitors and markets. The presentation provides an overview of fundamental marketing concepts and frameworks to help understand value creation through meeting customer needs profitably.

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    Introduction to Marketing

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    The document is a presentation on introduction to marketing that was given at Bakhtar University in Afghanistan. It covers key marketing topics like the marketing mix, segmentation, targeting, and positioning (STP), product life cycle (PLC), brand management, and analyzing customers, competitors and markets. The presentation provides an overview of fundamental marketing concepts and frameworks to help understand value creation through meeting customer needs profitably.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    38 views26 pages

    Introduction To Marketing: The Company, The Customers, and The Employees

    Uploaded by

    Motaqi
    The document is a presentation on introduction to marketing that was given at Bakhtar University in Afghanistan. It covers key marketing topics like the marketing mix, segmentation, targeting, and positioning (STP), product life cycle (PLC), brand management, and analyzing customers, competitors and markets. The presentation provides an overview of fundamental marketing concepts and frameworks to help understand value creation through meeting customer needs profitably.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    of 26

    Introduction to Marketing

    The Company, the Customers, and the Employees


    Sunday, April 18, 2010 Bakhtar University, Afghanistan 1
    “Meeting Needs Profitably”

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 2


    Value- Price : Performance

    Whatever you perceive right- is value. That’s all.

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 3


    Core Competency

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 4


    USP

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 5


    The major aims of Marketing

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 6


    The Pareto Principal

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 7


    AIDA Model

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 8


    STP

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 9


    Marketing Mix

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 10


    PLC

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 11


    The Customer Life Cycle

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 12


    Product Development

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 13


    Diffusion of Innovation

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 14


    The steps to cross slowly

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 15


    Brand Management
    What’s
    In
    A
    Name?

    Well…
    Almost
    Everything
    Sunday, April 18, 2010 Bakhtar University, Afghanistan 16
    The ultimate target

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 17


    Why to do branding

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 18


    Customer Analysis
    Who
    Why
    What

    When
    Where
    How
    Sunday, April 18, 2010 Bakhtar University, Afghanistan 19
    Competitor Analysis

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 20


    Market Analysis

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 21


    Summing up all analysis

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 22


    The solutions to find

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 23


    To sum it all up

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 24


    And the final sweet result

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 25


    Any Questions?

    Sunday, April 18, 2010 Bakhtar University, Afghanistan 26

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