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  • Strategy For Wi-Tribe

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    Madiha Arslan
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    The document outlines a social media strategy for Wi-Tribe, a broadband and voice product. It analyzes top websites and categorizes them. The short-term objectives are to generate brand awareness, help with recruiting and retention, and build reputation. Long-term, the goal is to increase sales. Strategies include using social networks and search engines to mention the product and posting videos. Top viewed sites will have information boards and special offers. The strategy will be executed and results measured to focus efforts on the most effective initiatives and learn what can be improved. The objective is then to use insights to increase sales through fresh content on top performing media.

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    Strategy for Wi-Tribe

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    The document outlines a social media strategy for Wi-Tribe, a broadband and voice product. It analyzes top websites and categorizes them. The short-term objectives are to generate brand awareness, help with recruiting and retention, and build reputation. Long-term, the goal is to increase sales. Strategies include using social networks and search engines to mention the product and posting videos. Top viewed sites will have information boards and special offers. The strategy will be executed and results measured to focus efforts on the most effective initiatives and learn what can be improved. The objective is then to use insights to increase sales through fresh content on top performing media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    128 views12 pages

    Strategy For Wi-Tribe

    Uploaded by

    Madiha Arslan
    The document outlines a social media strategy for Wi-Tribe, a broadband and voice product. It analyzes top websites and categorizes them. The short-term objectives are to generate brand awareness, help with recruiting and retention, and build reputation. Long-term, the goal is to increase sales. Strategies include using social networks and search engines to mention the product and posting videos. Top viewed sites will have information boards and special offers. The strategy will be executed and results measured to focus efforts on the most effective initiatives and learn what can be improved. The objective is then to use insights to increase sales through fresh content on top performing media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 12

    Social

    SocialMedia
    MediaStrategy
    Strategy
    For Wi-Tribe
    Product: Wi-tribe

    1. Broadband
    Product: Wi-tribe

    2. Voice
    • International Termination 
    • Prepaid calling cards
    • Carrier Pre-Select Audio conferencing
    Websites

    Category A
    www.facebook.com
    www.Youtube.com
    Category B
    www.cricinfo.com
    www.geo.tv
    www.express.com.pk
    www.stickcriket.com
    www.apniisp.com
    Category C
    www.google.com
    www.yahoo.com
    www.msn.com
    (Source: www.alexa.com )
    Objectives

    Short Term
    1. Generate brand awareness.
    2. Help recruiting and retention.
    3. Building & Monitor brand reputation.

    Long Term
    1. Increase Sales
    Objective: Generate Brand Awareness

    Strategy: Use Social Networks + Search Engines


    Websites:
    www.youtube.com : Post Videos
    www.facebook.com : Make a web page.
    www.google.com : Product Mentions
    www.yahoo.com : Product Mentions
    www.msn.com : Product Mentions

    Product Features:
    Convenient, Reliable, Flexible
    Objective: Help Recruiting and Retention.

    Strategy: Use Top Viewed Sites + Social Networks


    Websites:
    www.cricinfo.com : Place Information Board + Special Offers
    www.geo.tv : Place Information Board + Special Offers
    www.express.com.pk : Place Information Board + Special Offers
    www.stickcriket.com : Place Information Board + Special Offers
    www.apniisp.com : Place Information Board + Special Offers
    www.facebook.com : Special Offers

    Product Features:
    Freedom from wires , Convenient, Reliable,
    Flexible, Change
    Execute Strategy
    Measure Results

    • What worked?
    • What didn’t work?
    • What can we do differently?
    • What should we eliminate?
    • What should we focus more on?
    • How much time is spent on each social media initiative?
    • What is our most valuable feedback?
    • How is social media changing right now?
    • Are we ahead of our competitors?
    Objective: Increase sales.
    Strategy: Use results.( We will now utilize those
    media that results in heavy traffic.)

    Websites: Fresh Content + Updating


    www.facebook.com
    www.Youtube.com
    www.cricinfo.com
    www.geo.tv
    www.express.com.pk
    www.google.com

    Product Features:
    Convenient, Reliable, Flexible
    Question

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