Supply & Demand Planning

Supply and demand planning processes enable consumer goods companies to create a profitable match of supply and
demand. Responsiveness to demand changes and flexibility in planning are essential. Demand planning (forecasting) is a key
requirement in the fast moving consumer goods industry. Analysis of historic sales data is the foundation for creating sales
forecasts, and ready access to enable adjustments to this forecast by Product Managers, Account Managers, Sales Managers
and Sales Representatives leads to a more accurate, consultative sales forecast. Wide participation by staff and external
partners improves effectiveness, but requires ready access to collaborative ECM tools to manage the interchange of
information in a wide range of formats.

Analysing historic sales data is the foundation for creating sales forecasts; however, demand planning has evolved into a mix
of numbers and art – the numbers alone no longer paint a sufficient picture of future demand. Consumer goods companies
are increasingly relying on sharing information up and down the supply chain with customers, retailers, distributors and
manufacturers to create their demand forecasts.

ECM solutions provide the collaborative tools required for easy, quick, and secure information exchange and collaboration
among supply chain stakeholders. Using ECM solutions in the supply and demand planning process helps Consumer Goods
companies to create more accurate sales forecasts, better serving their customers and maximizing productivity.

Definition

Assigning, budgeting, and reporting the cost of human resources incurred in an

organization, including wages and salaries and training expenses.

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