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  • Entrepreneurs and Intellectual Asset Management

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    The document discusses intellectual asset management for entrepreneurs in India. It covers topics like generation, protection and management of intellectual assets. It also provides case studies of four companies - Spire, Outbox, Abstracte and an unnamed mobile applications company - and how they approached intellectual asset creation, protection and commercialization.

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    The document discusses intellectual asset management for entrepreneurs in India. It covers topics like generation, protection and management of intellectual assets. It also provides case studies of four companies - Spire, Outbox, Abstracte and an unnamed mobile applications company - and how they approached intellectual asset creation, protection and commercialization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    245 views10 pages

    Entrepreneurs and Intellectual Asset Management

    Uploaded by

    Brain League
    The document discusses intellectual asset management for entrepreneurs in India. It covers topics like generation, protection and management of intellectual assets. It also provides case studies of four companies - Spire, Outbox, Abstracte and an unnamed mobile applications company - and how they approached intellectual asset creation, protection and commercialization.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 10

    Entrepreneurs and Intellectual Asset

    Management
    Indian Experience

    By
    Dr. Kalyan C. Kankanala
    kalyan@brainleague.com
    www.brainleague.com
    www.sinapseblog.com

    © Brain League IP Services 2009 – 2010


    Intangible Assets

    • Generation
    • Protection
    • Management

    • Legal framework

    © Brain League IP Services 2009 – 2010


    Generation

    • Role of law
    • Creator perspective
    • Investor perspective
    • Company perspective

    © Brain League IP Services 2009 – 2010


    Protection

    • Nature of asset
    • Protection process
    • Enforcement mechanism
    • National/International

    © Brain League IP Services 2009 – 2010


    Management

    • Utilization
    • Commercialization
    • Portfolio Management

    • Business advantage

    © Brain League IP Services 2009 – 2010


    Case 1 - Spire

    • Enterprise Capability Management


    • Talent Analytics and Intelligence

    • Background of founders
    • Intellectual Asset Creation and Protection
    • Management and Competitive Advantage

    © Brain League IP Services 2009 – 2010


    Case 2 - Outbox

    • Word games in Indian languages


    • Founder background
    • Integrated IP Protection
    • Commercialization

    © Brain League IP Services 2009 – 2010


    Case 3 - Abstracte

    • Semiconductor architecture
    • Founder background
    • Creation and Protection
    • Commercialization

    © Brain League IP Services 2009 – 2010


    Case 4

    • Mobile applications for hospitality industry


    • Founders background
    • Started commercialization
    • Weak protection
    • Missed out on licensing opportunities

    © Brain League IP Services 2009 – 2010


    Thank You.

    kalyan@brainleague.com
    www.brainleague.com
    www.sinapseblog.com
    © Brain League IP Services 2009 – 2010

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