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  • Unit 2: Unit 2 - Promotion of Business

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    shaziaw
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    This document discusses promotion of business and factors to consider when setting up a business organization. It covers the meaning and functions of promotion as well as forms of organization like sole proprietorship and partnership. When setting up a business, it recommends considering the business idea, objectives, product, market research, organization form and structure, firm size, location, abilities, financial planning, labor, and legal requirements.

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    Unit 2

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    This document discusses promotion of business and factors to consider when setting up a business organization. It covers the meaning and functions of promotion as well as forms of organization like sole proprietorship and partnership. When setting up a business, it recommends considering the business idea, objectives, product, market research, organization form and structure, firm size, location, abilities, financial planning, labor, and legal requirements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    13 views3 pages

    Unit 2: Unit 2 - Promotion of Business

    Uploaded by

    shaziaw
    This document discusses promotion of business and factors to consider when setting up a business organization. It covers the meaning and functions of promotion as well as forms of organization like sole proprietorship and partnership. When setting up a business, it recommends considering the business idea, objectives, product, market research, organization form and structure, firm size, location, abilities, financial planning, labor, and legal requirements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 3

    Unit 2 – Promotion of Business:

    UNIT 2 .(Continued..)

    Business Organization By: Shazia Khan www.altius.ac.in


    • Meaning, functions, stages of promotion
    • Basic forms of Organisation:
    Detailed study of Sole Proprietorship and
    Partnership

    Business Organization By: Shazia Khan www.altius.ac.in


    Factors to be considered in setting
    up a business organization
    • Discovery of the idea
    • Determining the objectives
    • Product analysis
    • Market survey & research
    • Form of the organization
    • Creating the organization structure
    • Size of the firm
    • Location of the business
    • Physical abilities
    • Financial planning
    • Labor force
    • Legal requirements

    Business Organization By: Shazia Khan www.altius.ac.in

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