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  • Porter's Five Forces Analysis of Market Structure

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    Porter's Five Forces analysis of the UK jewelry market finds: 1) New entry may be difficult as existing firms control diamond supplies, but a new company could gain market share by offering low prices. 2) Buyers have power to easily switch between providers, so the new company will aim to provide high quality at good prices. 3) Suppliers in the UK market are few, giving buyers more power over suppliers. 4) Rivalry is low in the UK jewelry market with little brand loyalty and easy switching between brands. 5) There is a limited threat of substitutes for jewelry products.

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    Porter's Five Forces analysis of the UK jewelry market finds: 1) New entry may be difficult as existing firms control diamond supplies, but a new company could gain market share by offering low prices. 2) Buyers have power to easily switch between providers, so the new company will aim to provide high quality at good prices. 3) Suppliers in the UK market are few, giving buyers more power over suppliers. 4) Rivalry is low in the UK jewelry market with little brand loyalty and easy switching between brands. 5) There is a limited threat of substitutes for jewelry products.

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    3 views2 pages

    Porter's Five Forces Analysis of Market Structure

    Uploaded by

    Chetal Patel
    Porter's Five Forces analysis of the UK jewelry market finds: 1) New entry may be difficult as existing firms control diamond supplies, but a new company could gain market share by offering low prices. 2) Buyers have power to easily switch between providers, so the new company will aim to provide high quality at good prices. 3) Suppliers in the UK market are few, giving buyers more power over suppliers. 4) Rivalry is low in the UK jewelry market with little brand loyalty and easy switching between brands. 5) There is a limited threat of substitutes for jewelry products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Porter's Five Forces analysis of market structure

    1. THE LIKELIHOOD OF NEW ENTRY


    the existing firms have control of the supplies .e.g. entering the
    diamond industry might be difficult because the majority of known
    sources of diamonds are controlled by companies such as De Beers.
    But selling with low cost with less profit at intro stage will get benfit to
    our company help to give high copitition to uk’s existing company
    • 2. THE POWER OF BUYERS
    • the buyers can easily switch to other providers so we are trying to provide a high quality
    service at a good price so existing buyer can buy jewellery from us.
    • 3. THE POWER OF SUPPLIERS.
    • In uk market suppliers are very few so we can gain a power of suppliers
    • 4. THE DEGREE OF RIVALRY
    • Rivalry is very less in uk market
    • there is little brand loyalty so customer are likely to switch easily between products
    • 5. THE SUBSTITUTE THREAT.
    • There is limited rivalry
    • Buyers are relatively weak
    • Suppliers are relatively weak
    • There are few substitutes.

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