Gathering Information &

Scanning the Environment.

 Chapter Contents :-
 Identifying the components of Modern
Marketing Information System (MIS).

 Key methods for tacking & identifying

opportunities in the macro environment.

 Different macro environment developments.

 Components of Marketing Information
System

Marketing Information System

1.Internal 2.Marketing 3.Marketing

Company Intelligence Research
Records System (Chapter 4)
Analyzing the macro environment
Needs & Trends
Need for low cost Airline in India

1. Fed 2. Trend 3. Megatrend

Unpredictable, Business over Indian IT
short-lived & health & Industry.
without physical
economic concept.
significance.
 Identifying the major forces of MACRO
ECONOMICS.

• The demographic environment.

• World wide population growth.
• Population average mix.
Other major macro environment

Economic Environment :-

Income Saving debts &

Distribution. credit availability.
Other major macro environment

Social & Cultural environment :-

The religion The cultural The language

factors. factors. factors.
Other major macro environment

Natural environments :-

Shortage of Anti
Increased
Raw pollution
energy cost.
material. pressure.
Other major macro environment

Technological Environment :-

Increased
Accelerating Unlimited
Varying R & D regulation of
pace of innovation
budgets. technological
change. opportunities.
change.
Other major macro environment

Political & Legal Environment :-

Increase in Business Growth of Social-

Legislation. Interest groups.
 Thanking You
Presented by →

Abhijit Samanta.
Banani Aich.