PRESENTATION

ON
VOLKSWAGEN
 ABOUT VOLKSWAGEN
 Volkswagen is German based one of the world's largest

automobile manufacturers.
 Volkswagen means "people's car" in German.

 it is pronounced like “folks va:gen”.

 Volkswagen group is represented by 9 brands -

Audi, Bentley, Bugatti, Lamborghini, Scania, Seat, Skoda,

Volkswagen commercial vehicles and Volkswagen
passenger
cars.
 The Volkswagen Group is represented by three brands
in India: Volkswagen, Audi and Skoda.
 Completed 9 years , started with Skoda in 2001.

 Volkswagen was launched in 2007.

 VOLKSWAGEN GROUP

AUDI

LAMBORGHINI

BENTLEY
BUGATTI

SEAT

SKODA

VOLKSWAGEN
VOLKSAWAGEN MODAL LAUNCH
Product Line
of
Volkswagen
 New Polo

Stylish design
Comfortable
Engines and transmission {fuel efficiency – 22
km/l}
Advanced safety equipment {anti-lock braking
system}
 New Beetle

A classic body {protection against rust}

Self assured
Comfort and convenience
 Touareg

A robust machine
Extensively equipped
A perfect symbiosis
 Jetta

Airbags {with four airbags system}

High pressure diesel
Optimum transmission {5-speed manual
gearbox}
 Passat

Powerful and economical {the 1.8 TSI engine}

Tremendous control {top speed of 220 kmph}
The feel – good factor
 Phaeton

Elegant exterior
18 way adjustable seats
Ground breaking engine
Park distance control
Market positioning of
volkswagen
 GLOBAL RANKING

 For a long time, Volkswagen has been Europe's largest

automobile manufacturer with a market share over 20 percent.

 In worldwide, Volkswagen officially ranks as the 3rd largest

manufacturer in 2009.

 Volkswagen is aiming to become, sustainably, the world's

largest car maker by 2018.
 GLOBAL MARKET SHARE

 Volkswagen increased its share of the world passenger car market

from January to June to 12.0 (1st half year 2008: 09) percent.

 3,100,300 vehicles were delivered to customers during this period.

 In South America, the share of the passenger car market rose to 22.1
percent.

 While the market in the Asia/Pacific sales region decreased by 0.6

percent.

 Group brands delivered 631,900 vehicles on the German market.

 221,900 vehicles were delivered in North America on a market that

contracted by 33.2 percent.
 LATEST NEWS OF VOLKSWAGEN

Volkswagen Group generates €1.5 billion operating profit in first nine months

 16-04-2010
Volkswagen Group: First-quarter deliveries grow 24.6 percent to 1.73 million
vehicles

 17-05-2010
Worldwide deliveries by Volkswagen Group up 21 percent in period to April

 11-06-2010
Volkswagen Group achieves 18.1 percent growth in worldwide deliveries for
period to May 2010

 13-08-2010
Volkswagen Group sells over four million vehicles in January – July period
for first time
MARKET SHARE
 CONSUMER BEHAVIOR OF VOLKSWAGEN

Consumer behavior is concerned about studying how people purchase, what

they purchase, when they purchase and why they purchase.

consumer behavior is often solely based upon advertising techniques speaks

to an entirely modified industry from how things used to be only a few
decades ago.
 CONCLUSION

 To grow significantly the company must build a strategy

to expand the business in India.
 The Volkswagen has 10% market share in India so
company needs to focus on positioning as the safety
leader that also offers lower operating costs and eco-
friendly cars.
THANK YOU