A PRESENTATION ON

“CAUSE AND GREEN MARKETING”

By-
Rahul Ranjan singh
Suman Kumar singh
CAUSE MARKETING:-

“A public association of a for-profit company

with a non-profit organization intended to
promote the for-profit company’s product or
service and to benefit the non-profit.”

 Promotes a product and a cause together for

mutual benefit.
CATEGORY OF CAUSE
MARKETING:-
 Transactional

 Message promotion

 Licensing
WHY CAUSE MARKETING:-
 Technology is making our world smaller
• Consumers have easier and more access to
information
• Consumers are communicating to each other
more than ever before
• Consumers are more empowered and have
more choices than ever before
EXAMPLES OF CAUSE
MARKETING:-
 Colgate’s free dental checkup for childrens.

 Vodafone in the U.K. is in partnership with

the National Autistic Society (NAS).

 In India, Coke’s tie up with Indian oil and

Cancer Patients Association.

 Fair and lovely provides Project Saraswati

Scholarship for young graduate woman.
GREEN MARKETING-
“EVOLUTION”
It has evolved over a period of time.
Basically
there are three phases:-

 Ecological Green Marketing

 Environmental Green Marketing

 Sustainable Green Marketing

GREEN MARKETING:-
 “Green marketing is the marketing of
products that are presumed to be
environmentally safe.”

 Green marketing incorporates a broad range

of activities, including product modification,
changes to the production process, packaging
changes, as well as modifying advertising.
EXAMPLES OF GREEN
MARKETING:-
 compact fluorescent light (CFL) by PHILIPS

 Introduction of CNG in Delhi

 Nokia’s recycling compaign

 ITC social and farm forestry initiative

BENEFITS:-
 Reputation

 Gaining and retaining customer

 Cost Saving ( C N G )

 Innovation in products and operation

CHALLENGES:-
 Cost

 Huge investment in R & D.

 Awareness

 Technology like water treatment technology

CONCLUSION:-
 With progressive degradation of environment
green marketing become a neccessity. If at
point of time we not able to see result of
environmental damage, then future
generation will not able to know meaning of
healthy environment.
 If company is competive enough in its
marketing mix adding green claims and eco-
label would help its brand image and acquire
more market share than those who will do
so.
THANK YOU