Professional Documents
Culture Documents
Sonalika - Itl
Sonalika - Itl
Presented by:
Manoj Kumar
81310317021 1
OBJECTIVE OF THE STUDY
To study the farmers awareness regarding Sonalika
Tractors in Karnataka.
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SONALIKA
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INTRODUCTION
SONALIKA was established in 1969
L.D. Mittal is the Chairperson of Sonalika
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MAKETING STRATEGIES
COMBING -
Combing is the first and foremost activity
to generate enquiries towards the product.
TYPES OF COMBING
HOT ENQUIRY
WARM ENQUIRY
COLD ENQUIRY 5
HOT ENQUIRY -
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WARM ENQUIRY -
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COLD ENQUIRY-
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DEMO
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ROAD SHOW
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OLD CUSTOMER MEET
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MECHANIC & DRIVER MEET
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RTO DATA
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FREE SERVICE CAMP
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COMPANY FINANCE
COMPANY FINANCE PROCEDURE:
Bank Finance
L & T Finance
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LARSEN AND TOUBRO
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Magma Finance to “ITL”
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MARKET SHARE
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MARKET SHARES OF DIFFERENT
COMPANIES IN INDIA
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I.T.L KARNATAKA TEAM
STRUCTURE
AGM
FIELD
ACTIVITY
INCHARGE
DEALER
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STATE HEAD / AGM
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ACTIVITY OFFICER
In every state Sonalika recruited its field activity
officer under the State Head, activity officer make
control and proper supply of the spare parts in the
state.
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AREA MANAGER
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DEALER
In every region company doesn’t sale its product
through his employees because it is too costly and
company didn’t bear these expenses so every one
company gave its franchise to effective person of the
area who did work for company.
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SONALIKA Rx
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PARTENERS
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YANMAR,Japan
Investment-12%
Yanmar company limited, Japan joined the company in sept, 2005 as
strategic partner, having 12% equity stake in the company.
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CVCI (Citigroup Venture Capital International)
InvestmentITL-9.5%
InvestmentICML-18%
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YANMAR,Japan
Investment-12%
Yanmar company limited, Japan joined the company in sept, 2005 as
strategic partner, having 12% equity stake in the company.
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MG ROVER Group Limited
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Magma Shrachi Finance
The company entered into the joint venture with Magma Shrachi
Finance limited on 10th august 2007 to incorporate a new company
with 74:26 (Magma-ITL) ratio of equity participation for financing
tractors of manufactured by the company.
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JM Financial Trustee Pvt Ltd
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3i Agri-Vehicels
InvestmentITL-10%
InvestmentICML-10%
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THANKS
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