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HCLCDC Repo Cut
HCLCDC Repo Cut
PROJECT REPORT
ON
“MARKET EXPANSION”
Submitted in partial fulfilment of the requirements for Master of
Business Administration (MBA)
SUBMITTED TO:
SUBMITTED BY:
Mrs.SUMAN PATHAK
PAWAN JOSHI
1
LECTURER DEPT. OF MGNT STUDIES MBA
2nd SEM Sec B
Acknowledgment
under his able guidance and for helping me in understanding and completing the same in a
fruitful manner.
This acknowledgement is incomplete without thanking and expressing a deep and sincere
gratitude to Lecturer Mr. SUMAN JOSHI (Faculty & My Mentor) AMRAPALI Institute
of Management and Computer Application, haldwani, who has always guided and
encouraged me towards the right direction and without whose guidance and support this
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EXECUTIVE SUMMARY
I worked for HCL INFOSYSTEMS LTD IN Career development centre located in Haldwani.
I worked for the project titled MARKET EXPANSION OF HCL-CDC in training through
career development centre
My area of work:
I on behalf HCL CDC was asked to organize promotional activities including
presentations, seminars
To create a customer database for the company, so that interaction to the potential
Customer could be done in a swift manner.
To convince the potential customers about HCL products and close the deal
My learning:-
Target customers were very widespread and distributed so took long time to locate
them and there was lack of awareness about training program of HCL .
As the program offered by HCL were not affiliated by any university so it was difficult
to convince the target customer.
The pricing strategy of the HCL was not suiting lower middle class.
Suggestions
Being a manager of the project I could have offered more flexibility in pricing strategy
of HCL TRAINING program to suit the pockets of lower middle class.
More promotional tool like event sponsorships, advertisements and pamphlets could be
used to create more awareness about HCL training programs.
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Prior research on segmentation of target customers and reasons influencing their
decision should be done to increase closings of HCL training programs.
CONTENTS
1 Company profile
3 History of HCL
4 Products of HCL
6 Research methodology
9 Competitor analysis
11 Bibliography
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HCL INFOSYSTEMS LTD.
COMPNY PROFILE
HCL Info systems is India’s premier information enabling company. Leveraging its 3
decades of expertise in total technology solutions, HCL Info systems offers value-added
services in key areas such as system integration, networking consultancy and a wide range of
support services.
HCL Info systems is among the leading players in all the segments comprising the domestic
IT products, solutions and related services, which include PCs, Servers, Office Automation,
Networking Products, TV and FM Broadcasting solutions, communication solutions, System
Integration, Digital lifestyle Solutions and Peripherals.
HCL has direct sales, channel sales and retail sales network pan India. Continuously meeting
the ever increasing customer expectations and applications, its focus on integrated enterprise
solutions has strengthened the HCL Info systems’ capabilities in supporting installation types
ranging from single to large, multi-location, multi-vendor & multi-platform spread across
India.
HCL Info systems, today has a direct support force of over 2800+ members, is operational at
360+ locations across the country and is the largest such human resource of its kind in the IT
business in India. HCL Info systems has pan India presence across metros and non-metros.
HCL Info systems’ manufacturing facilities are ISO 9001-2000 & ISO 14001 certified and
adhere to stringent quality standards and global processes. With the largest installed PC base
in the country, four indigenously developed and manufactured PC brands – ‘Infiniti’, ‘Busy
bee’, ‘Beanstalk’ and ‘Ezeebee’ – and its robust manufacturing facilities. HCL Info systems
aims to further leverage its dominance in the PC market. It has been consistently rated as top
player in PC industry by IDC.
The channel Business of HCL Info systems has an extensive network of over 3000+ resellers
across 800 locations. It has actively promoted the penetration of PCs in the home and the
small office/home office (SOHO) segments.
HCL Infinity Ltd, 100% owned subsidiary of HCL Info systems Ltd. is a class A ISP
focusing on providing the corporate networking services like Virtual Private Network.
Broadband Internet To exist as a market leader in a globally competitive marketplace,
organizations need to adopt and implement a continuous improvement-based quality
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policy.One of the key elements to HCL's success is its never-ending pursuit of superior
quality in all its endeavors.
HCL INFOSYSTEMS believes in the Total Quality Management philosophy as a means for
continuous improvement, total employee participation in quality improvement and customer
satisfaction. Its concept of quality addresses people, processes and products.
Over the last 32 years, we have adapted to newer and better Quality standards that helped us
effectively tie Quality with Business Goals, leading to customer and employee satisfaction.
The history of structured quality implementation in HCL Infosystems began in the late 1980s
with the focus on improving quality of its products by using basis QC tools and Failure
Reporting and Corrective Active Systems (FRACAS). We also employed concurrent
engineering practices including design reviews, and rigorous reliability tests to uncover latent
design defects.
In the early 90s, the focus was not merely on the quality of products but also the process
quality systems. Our manufacturing unit at NOIDA was certified initially to ISO 9002:1994
by Bureau Veritas Certification in 1994 and later on to ISO 9001:1994 in 1997. As of now,
all our manufacturing units are certified by Bureau Veritas Certification as per ISO
9001:2000 and ISO 14001: 2004
In early 1995, a major quality initiative was launched across the company based on Philip B.
Crosby's methodology of QIPM (Quality Improvement Process Management). This model
was selected to because it considered the need and commitment by an organization to
improve but more importantly, the individual's need towards better quality in his personal
life.
Under our Quality Education System program, we train our employees on the basic concepts
and tools of quality. A number of improvement projects have been undertaken by our
employees, whereby process deficiencies and bottlenecks are identified, and Corrective
Action Projects (CAPs) are undertaken. This reduces defect rates and improves cycle times in
various processes, including personal quality.
We have received MAIT's 'Level II recognition for Business Excellence' for our initiatives in
the Information Technology Industry, adding another commendation to our fold. MAIT's
Level II recognition is based on the 'European Foundation for Quality Management' (EFQM),
for gaining quality leadership and business competitiveness.
Our certifications / awards in 2003 include ISO 9001-2000 by Bureau Veritas Certification
for our InfoStructure Services and award of First Prize by ELCINA (Electronic Component
Industries Association) for Quality, 2002-03. The ELCINA award criteria considers two
aspects. (1) Enablers (Leadership & Management commitment, Resource Management,
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Product Realisation, Measurement Analysis & Improvement) and Results (Product Quality,
Customer / Stake holder satisfaction , Business results).
HCL Infosystems (HCLI) draws it's strength from 30 years of experience in handling the ever
changing IT scenario , strong customer relationships, ability to provide the cutting edge
technology at best-value-for-money and on top of it, an excellent service & support
infrastructure. Today, HCL is country's premier information enabling company. It offers one-
stop-shop convenience to its diverse customers having an equally diverse set of requirements.
Last 30 years apart from knowledge & experience have also given us continuity in
relationship with the customers, thereby increasing the customer confidence in us.Our
strengths can be summarized as:
• Best-vale-for-money offerings.
Technology Leadership
HCL Infosystems is known to be the harbinger of technology in the country. Right from our
inception we have attempted to pioneer the technology introductions in the country either
through our R&D or through partnerships with the world technology leaders.
We strive to understand the technology from the view of supporting it post installation as
well. This is one of the key ingredients that go into our strategic advantage.
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Access, Internet Telephony Hosting and Co-location services designing and deploying
Disaster Recovery Solutions & Business Continuity solutions, Application services, Managed
security services & NOC services over its state-of-the-art IP/MPLS network and end-to-end
contact centre solutions.
HCL CDC
HCL CDC. Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0
billion turnover an international presence in 19 countries, and most importantly, a deep-
rooted commitment to innovate makes it a true technology giant.
As the fountainhead of the most significant pursuit of human mind, HCL believes only a
leader can transform into a leader HCL CDC. Is an initiative that enables individuals to be
benefit industry ready IT.
HCL takes students to the core of IT fundamentals and the most advanced cutting problems.
Its course modules are structured to give the best of both worlds, academic and hands-on.
Whether anybody are a beginner or a working professional, HCLcdc. Can make a difference
to our learning curve and there by to our curve.
As the fountainhead of the most significant pursuit of human mind (IT), HCL,
strongly believes “only a leader can transform me into a leader “HCL CDC. Is a
formalization of this experience and credo which has been perfected over three decades.
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It is an initiative that enables aspiring individuals to benefit from HCL’s longstanding
expertise in the space and become industry ready IT professionals
VISION
To become a Total Quality Institute and contribute effectively towards national development
in the era of rapidly changing global economy and ensure prosperity for the mankind at large.
MISSION
The Institute will strive hard to train human beings to become dynamic, committed & self-
motivated Total Quality Professionals of very high intrinsic value, technically sound,
emotionally balanced, spiritually high, socially sensitive having responsibility, accountability
& self-esteem in partnership with parents, corporate, academics & government to meet the
rapidly changing multi-dimensional and multi-spherical futuristic challenges of the
contemporary world.
To provide world-class solutions and services to all our customers, HCL formed Alliances
and Partnerships with leading IT companies worldwide.
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• Citrix, CISCO, Oracle ,Computer Associates
HCL Products:-
To join the pampered tribe of IT wiz kids, the Career Development Centre or CDC
offers a number of industry relevant courses.
• Linux Administrator
• C++
• HTML
Internet and Mail
HCL Certified Service Program
OBJECTIVE OF PROJECT
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a.) Business research:
We will generate the new product ideas from customers, Retailers, Dealers using
external research organizations.
Demand for the product: How much demand can be generate for our product.
Price elasticity of the demand: on which one price we can sale our product.
Total sales estimation: we will try to estimate about the total turnover, so that
we can also pay attention on production.
Estimation cost and profits: after estimate about total sales we will estimate
about cost and profits which we will occur during business
c) Product development
In this stage, detailed technical analysis is conducted to know whether the product can be
produced at costs low enough to make the final price, attractive to the customers.
d.)Test marketing:
Test Marketing is the stage where the product is introduced in a few select cities.
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Name and geographic location of the cities.
e.) commercialization:
Manufacturing cost
Capital Cost
Promotion cost
Advertisement cost
Distribution cost
MARKETING STRATEGY
• Product strategies :-
The product is one of the most important component of marketing program. Product
features can be customized depending on the requirement of the local market.
• Promotion strategies:-
• Pricing strategies:-
While developing pricing strategies for the market we consider the internal and
external environment of a company. Internal factors include inventory cost,
production cost etc.and external factors include competitive environment etc.
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• Place strategy:-
COMPETITIVE STRATEGIES
• Market leader :
A market leader has a considerable market share, a significant presence in the industry
and is acknowledged as the leader by other firms in the industry.
• Market challenger :
Market challenger are that firm which occupy the second, third or fourth positions in the
market. They attack on weak points of market leader.
• Market follower :
Market follower prefer to follow the leader rather than attack on it.
• Market niche:
Firm try to operate in a small segment of the market in which the leader is not interested.
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PROMOTIONAL TOOLS
Following are the promotional tools use by our organization for the marketing
activities:-
Advertising:-
The major advantage of advertising is its ability to reach a large audience at a very
low cost. we adopt this strategy because customers get bored with the conventional
style of marketing. So we should keep the customers guessing and interested by
launching advertising campaigns that puzzle, tease and arouse the interest of the
customers.
Sales promotion:-
Publicity: -
Public relation:-
Public relation helps us to create a positive opinion about the firm in the market
Direct marketing:-
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In direct marketing, we communicate directly with the customers through mail or
telemarketing or marketing through the internet.
CONCEPTS BASED
A survey research is defined as the method of collecting information by asking a set of pre
formulated questions in a predetermined sequence in a structured questionnaire to a sample of
individuals drawn so as to be representative of a defined population. These questionnaires are
administered to an individual or a group of individuals through interviews. Typical survey
objectives involve describing or learning from an ongoing activity by studying the changes in
behavioral patterns of the subjects of interest to the researcher.
RESEARCH METHODOLOGY
HYPOTHESIS FORMULATION
Hypothesis: A tentative explanation for an observation, phenomenon, or scientific problem
that can be tested by further investigation. A hypothesis describes in concrete terms, in the
form of a statement, what you expect will happen in your study.
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• Hypotheses can only be formulated after the researcher has gained enough knowledge
regarding the nature, extent and intensity of the problem.
• Hypotheses should figure throughout the research process in order to give structure to
the research.
• The research problem does not have to consist of one hypothesis only. The type of
problem area investigated, the extent which encircles the research field are the
determining factors on how many hypotheses will be included in the research
proposal.
1. stand a test;
3. be in accordance with the general theme of other hypotheses statements in the same
field of study, and should be regarded as valid;
7. consider available research techniques (to be able to analyze and interpret the results);
8. be specific; and
9. Be relevant to the collection of empirical phenomenon and not merely conclude value
judgments
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Hypothesis for the project
RESEARCH DESIGN
Exploratory Research
Designed to provide further insight into the research problem by describing the
variables of interest.
Exploratory Research
SURVEY METHOD
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SAMPLING
of elements such that the information gathered from the small group will allow
judgments
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2. Developing a sampling frame:-A representation of the elements of target
population. It consists of a list or set of directions for identifying the target
population
1. Probability sampling
Representative sample:-
A sample whose characteristics correspond to, or reflect, those of the original
population or reference population
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SAMPLING TECHNIQUE USED
Stratified Random sampling –It is a two step process where first step consists
of dividing the whole population into subgroups and then elements are selected
from each stratum randomly
Sample frame is students who have passed out senior secondary examination
and who are graduating or passed out .
Those students who are doing or done Engineering and any technical
courses.
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II) Non technical students
Those students who are 12th passed and graduate in any stream or
those are pursuing graduation
QUESTIONNAIRE
NAME-……………………………………………………….
COLLEGE/ INSTITUTE-…………………………………………
ADDRESS-…………………………………………………………………….
CONTACT NO
…………………………………………………………………….
1. What is your educational qualification?
DATA ANALYSIS
Eighty percent of respondents were of opinion that HCL should enter into career
development programs considering present education scenario for higher
studies.
HYPOTHESIS TESTING
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MAIN EVENTS OF THE SUMMER TRAINING
Schedule
Visiting all the IT institutes and studying about their products and prices, and
marketing strategies. Identify the concept of visual merchandising and how
to make convince the target group and design the promotional target for the
products, which are providing by the Institutes. Analyzed them for getting
result which can be helpful in promotion of HCL and make HCL as a leader
among other IT sector..
Timings:
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Works assigned to me during Training at HCLCDC
FIRST WEEK
SECOND WEEK
•In second week collected data from different schools and Colleges.
THIRD WEEK
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FOURTH WEEK
• send synopsis and weekly report to my faculty guide Mrs. Suman Pathak.
FIFTH WEEK
• Analyzed the data which was collected by me through different sources and
developed various plans for marketing.
SIXTH WEEK
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ANALYSIS OF COMPETITORS OF HCL CDC
NIIT
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For working professionals, NIIT Imperia, Centre for Advanced Learning, brings
Executive Management Education Programs from premier B-schools in India, to
their doorstep.
NIIT Institute of Finance Banking & Insurance (IFBI), formed by NIIT with
equity participation from ICICI Bank, offers programs for individuals and
corporate in Banking, Financial Services and Insurance.
NIIT Uniqua, Centre for Process Excellence, addresses the increasing demand for
skilled workers in the business and technology services industry by providing
training programs in relevant areas. This is a part of NIIT Institute of Process
Excellence, a NIIT-Genpact venture.
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Solutions, worldwide.
IIHT
JET KING
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HCL CDC ADVANTAGE OVER COMPETITORS
• SOFTWARE PROGRAMMER
• SOTWARE ARCHITECT
• DATABASE ADMINISTRATOR
• WEB DEVELOPER
• WINDOWS DEVELOPER
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CONCLUSION
SUGGESTIONS
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BIBLIOGRAPHY
WEBSITES
www.hcl.com
www.hclinfosystems.com
www.hclcdc.com
www.jetking.com
www.niit.com
www.iiht.com
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