Professional Documents
Culture Documents
Mapping Product To Consumer Needs
Mapping Product To Consumer Needs
Milk is Natural
Do you believe thaat and
“Health is I
Best but
Wealth” don’twould
Oh ! That like the
taste..
be cool, Yuck..
it makes
I Hate MOM.
me healthy and
Yes. I Do ! happy.
my MOM
Which product do
Butyou think is good
you know
for health ? there are not
many tasty
products that are
How about Cadbury’s coming up
healthy
with Flavored Milk?
Market Analysis – Flavoured Milk
Other strong regional players include Saras (Rajasthan), Verka (Punjab) Nandini (Karnataka)
• Increased spending on Milk and Its products. • Cadbury’s association with youth.
• Health Conscious. • Leverage on Brand Name of Cadbury.
• More young and Affluent people.
What Should Cadbury DO..?
Provocative, Extravagant,
critical.
Ego and Relationship Culture Cultural values as
Mood booster
idleness, youth.
I am Confident,
Trendy, Premium brand,
Cool and Comfortable
Fashion