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    Marketing

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    Merchandising is the key role of clothing retail, involving planning, purchasing, and selling fashion items and accessories. The goal is to provide the right mix of products to satisfy customer needs. Fashion merchandising manages offering apparel and accessories that will appeal to consumers.

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    Marketing

    Uploaded by

    rijhasarah
    12 views1 page
    Merchandising is the key role of clothing retail, involving planning, purchasing, and selling fashion items and accessories. The goal is to provide the right mix of products to satisfy customer needs. Fashion merchandising manages offering apparel and accessories that will appeal to consumers.

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    Merchandising is the key role of clothing retail, involving planning, purchasing, and selling fashion items and accessories. The goal is to provide the right mix of products to satisfy customer needs. Fashion merchandising manages offering apparel and accessories that will appeal to consumers.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    12 views1 page

    Marketing

    Uploaded by

    rijhasarah
    Merchandising is the key role of clothing retail, involving planning, purchasing, and selling fashion items and accessories. The goal is to provide the right mix of products to satisfy customer needs. Fashion merchandising manages offering apparel and accessories that will appeal to consumers.

    Copyright:

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    • “Merchandising is the main function of apparel retailing.

    Fashion merchandising is the


    planning, buying, and selling of fashion apparel and accessories to offer the right merchandise
    blend to meet consumer demand.”
    (Glencoe Marketing Series: Fashion Marketing, Gigi Ekstrom & Margaret Justiss, McGraw-Hill
    Glencoe Publishers, p.30, Unit 1: The World of Fashion - marketingseries.glencoe.com)

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