QUESTIONNAIRE

NAME:-

GENDER:-

AGE:-

1. What do you prefer to protect your skin during winter/monsoon?

□Cold cream
□Moisturiser
□None
2. When do you purchase a cold cream?

□Winter
□Monsoon
□Throughout the year
3. Which cold cream would you prefer in terms of quality?

□Ponds
□Vaseline
□Nivea
□Lakme
□Others
4. Which cold cream would you prefer in terms of price?

□Ponds
□Vaseline
□Nivea
□Lakme
□Others
5. Which cold cream would you prefer in terms of ease of availability?

□Ponds
□Vaseline
□Nivea
□Lakme
□Others
6. Which cold cream would you prefer in terms of packaging?

□Ponds
□Vaseline
□Nivea
□Lakme
□Others
7. Does advertising on any cold cream affect your purchase?

□Yes
□No
8. If price of all cold cream are same which cold cream would you prefer?

□Ponds
□Vaseline
□Nivea
□Others
 Only for those who prefer ponds cold cream

9. On what does your usage of ponds cold cream depend?

□Price
□Quality
□Ease of availability
□Availability in various sizes
□Influence by advertisement
10.Which size of ponds cold cream do you prefer in summer?

□5gms
□10gms
□50gms
□100gms
□Above that
11.How often do you purchase ponds cold cream during summer months?

□Once a month
□Twice a month
□Thrice a month
□Do not use at all
12.Which size of ponds cold cream do you prefer in winter?

□5gms
□10gms
□50gms
□100gms
□Above that
13.How often do you purchase ponds cold cream during winter months?

□Once a month
□Twice a month
□Thrice a month
□More than once a month
□Less than once a month
14.Which age group of people in your family are using ponds cold cream?

□1-15
□16-30
□31-45
□46-60
15.How many members in your family are using ponds cold cream?

□1 to 2
□3 to 4
□5 to 6
□6 to 10
 16.What type of packaging do you prefer for ponds cold cream?

□Box – that is currently available

□Tube – if available in future
17.Will change in above packaging lead to change in your purchase?

□Yes
□No
18.If the price of ponds cold cream increases then

□Would you continue buying at less frequency?

□Shift to other company’s product
□Or continue buying at same level
19. If you shift to other company’s product than which company would you
prefer___________________

20. If the price of ponds cold cream decreases than

□would you buy at higher frequency

□Continue with the same