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Marketing Presentation On Etisalat
Marketing Presentation On Etisalat
m
@ 6 is a UAE-
based telecommunications
services provider.
@ t is currently operating in
18 countries across Asia,
the Middle East and Africa.
@ ntangibility
@ nseparability
@ Variability or nconsistency
@ Perishability
!
#
@ A pure service cannot be
assessed using any of
the physical senses.
@ it is a concept which
cannot be directly
examined before it is
purchased.
@ m6m 6m6[[
uring this processing the people have to be physically
present in order to get themselves immersed within the service
process.
@ m[[6[[m6[[
n this processing there are chances for objects which are
used to provide services breakdown or need maintenance.
Here the quality of the repaired services is not dependent on
the owner or any other representative of the possession needs
to be present while the service repairing takes place.
@ M6 [MU U[m6[[Õ
during this process people have
to get themselves involved
mentally in the service interaction
and give time so that they can
experience the benefits of this
type of service
@ Mm6[[Õ
Advance in technology have
enable information processing to
become quicker, more accurate
and more frequent, often at the
expense of people processing.
º&m'"(
!
@ Product
@ Price
@ Promotion
@ People
@ Physical Evidence
@ Process
@ Place
@ ºhe first three P·s of the marketing mix have
been explained in relation to the Etisalat
marketing strategies understood thus far
Mobile [ervices
ºelephone [ervices
nternet [ervices
Landline [ervices
ºelevision [ervices
m
@ ith the competitive advantage that
Etisalat enjoys, their pricing has not changed
through the years since its inception. But
competitive promotion techniques have
helped it expand its customer base.
@ ºhis is the GAP between the service delivered by the company and
the service advertised by the company.
[
[
[
[ [ [
[[
@
steps or activities performed by a customer
in purchasing the service.
@
Õ activities performed by an employee that
are visible to the customer, for example, answering queries at
the etisalat help desk in the malls, handling the queue, etc.
V
activities performed by an employee that
@ V
the customer can experience but cannot see it. or example,
customer services by etisalat through phone.
@ [
services where customers do not have any
contact with the employees. or example, satellite services,
checking the balance (in case of a text message or a
recorded voice), etc.
¦